Momofuku Grows Quarterly Recurring Subscription Revenue 132% with Stay Ai
Alexa Kilroy
Growth in Quarterly First-Time Subscription Revenue
Growth in Quarterly Recurring Subscription Revenue
Growth in Quarterly Add-On Revenue
Momofuku is a household name with restaurants across North America as well as a line of restaurant-grade products for home cooks. Dubbed by Bon Appétit as the “most important restaurant in America,” it’s played a massive role in the rise of Asian American cuisine in contemporary culture. Momofuku prides itself on its elevated branding that lets the quality of its ingredients shine through – which makes it all the more important that every single customer communication touchpoint is true to their brand guidelines and values.
Momofuku launched their home cooks subscription program with Stay Ai, shipping restaurant-grade noodles, sauces, seasonings, and more to loyal cooks across the United States.
Strategy
Creating Beautifully Branded Subscription Emails with Stay Ai’s Drag and Drop Email Builder
To help their subscribers get the most out of the experience, Momofuku used Stay Ai’s drag-and-drop email builder to craft beautiful customized emails using their own branding – combining their imagery with drag-and-drop content blocks.
From order activation to charge failed to order cancellation, every touchpoint that a subscriber receives is equipped with Momofuku’s stellar branding.
Developing and Optimizing the Easy-to-Use Customer Portal of Their Dreams
Using Stay’s no-code customizable Customer Portal, the team built a an easy access point for customers to manage their own subscriptions, add-on one time purchases, and adjust their subscriptions without CX intervention.
Since their first quarter on Stay, they’ve seen a whopping 58% growth in quarterly add-on revenue!
Testing A/B Promotions with Stay Ai’s ExperienceEngine
Using Stay Ai’s ExperienceEngine, the Momofuku team has launched A/B promotional tests – like discount offers, free gifts with purchase, and more.
With one test, they found that offering a free gift with an upcoming purchase increased conversion rate (customers didn’t skip, cancel, or pause that upcoming order) by 27%!
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