Our Story:
A look at why we built Stay AI.
Stay AI is led by savvy ecommerce industry vets, who have each been building subscription programs for over ten years.
We’ve worked with 500+ subscription-focused CPG brands that have generated hundreds of millions in subscription revenue alone.
During that journey, we noticed all the missed opportunities and the gaps in the current “providers.” We listened to our clients’ problems, and we learned. Our product is shaped by lifelong marketers who specialize in acquisition and retention, not developers—and it shows.
We’ve worked together in a variety of roles—in-house, agency-side, and as co-founders over the last 6 years-and we’re so excited to bundle all our expertise into Stay Ai.
Founding Team
Gina Perrelli
Co-Founder, CEO
Gina previously was a co-founder at Lunar Solar Group, a high-growth full-service digital agency specializing in CPG ecommerce programs. At Lunar she was the Managing Director of the retention division, driving millions of dollars in monthly revenue across countless CPG brands. She is responsible for launching countless high-performing subscription programs from the ground up for brands like Olipop, Obvi, and Vita Coco.
500
3
100
Pierson Krass
Co-Founder, President
Pierson is the founder and CEO of Lunar Solar Group. He’s spent the last 15+ years building brands and digital marketing programs, with extensive expertise in DTC. Pierson has overseen the deployment of over $500m in advertising across every channel and platform available. In 2019, he was recognized on Forbes 30 Under 30 list for his exceptional work in the Food & Beverage space.
500
650
7
Taylor Cawiezell
Co-Founder, Innovation
Taylor has been developing internal and external programmatic solutions for companies for the last nine years. He started doing freelance graphic design at the age of seventeen and found a passion for programming after receiving his bachelor’s degree in Web Engineering. At Stay.Ai, Taylor directs the development process, aspiring to bring the most efficient, scalable, and creative ideas to the table.
3
1
15
Why Work With Stay
Quality
Stay’s features don’t just check a boX on a marketing page. They are well-crafted and provide substantive value to the businesses that we support. We build to ensure ease of use and to minimize complexity and the need for development support.
Trust
We pride ourselves on close relationships with our merchants and we value their feedback on what their needs are at all stages of their growth journey. A high degree of trust and communication creates the best innovation outcomes and ensures our partner’s subscription programs are best-in-class.
Agility
Stay isn’t hampered by outdated technology and legacy thinking. We keep our finger on the pulse of the industry and find creative solutions to problems that aren’t being addressed by eXisting providers. Our lack of technical debt allows us to move rapidly as new opportunities are uncovered that help our partners grow.
Data-Driven
We focus on building features that meaningfully change our merchant’s business outcomes. By using data to inform our product roadmap and feature improvements, we ensure that what we’re building is truly impactful. We are performance driven at our core with customer lifetime value being the guiding light.
Built For Serious Brands
Enterprise-quality products require a different level of rigor around scaling, feature quality, and configuration. By focusing on working with a tighter group of merchants, Stay can focus on building best in class solutions for your specific needs. We have no desire to service thousands of SMBs and be a “one size” fits all solution like our peers.
Industry Leadership
We don’t just want to build a subscription app. We want to have a transformative effect on the way in which subscription brands engage with their customer base. Stay’s strategy and research flywheel is second to none. We drive the industry forward.
Leadership Team
Stephanie Brubacker
CTO
Stephanie is an experienced engineering leader with deep technical roots and a passion for product vision and strategy. Previously she helped build FullStory from the ground up as their founding engineer.
Karin Brashears
Director, Product
An experienced product leader, Karin helps shape the product’s vision and transforms innovations into action plans, while managing priorities, development, and feature eXpansion. Prev: Anthem, Homes.com
Timothy Fraser
Director, Customer Experience
Timothy is customer success expert with 10+ years experience leading support and success teams in the Shopify with a focus on the subscription ecosystem. Previously: Skio, Shopify, and Vidyard
Arash Bakhshandehpour
Director, Sales
As Stay AI’s revenue and sales leader, Arash is responsible for the continued growth and success of the go to market function while overseeing the business development, solutions engineering and direct sales teams. He joined back in October of 2022 and brings 12 years of sales experience in helping launch and scale GTM programs, including time he spent at FireEye, Bolt Financial and most recently, Recharge. Arash graduated from the University of Utah and lives in Salt Lake City near his nephews. If you speak with him, there’s no doubt that he’ll mention his (perfect) cat, Aunt Viv; his first true love before Stay AI.
Michael Yates
Director, Marketing
Michael is a seasoned full-stack marketing leader with over 15 years of experience in developing and scaling marketing functions for high-growth startups. He has a proven track record of building effective, data-driven marketing strategies from the ground up, focused on driving revenue growth and enhancing brand recognition.
Josh Rombach
Director, Finance
Josh Rombach leads the finance team at Stay AI. Prior to Stay, Josh was an investor at Sonoma Brands Capital in where he focused on growth equity investments in the consumer packaged goods industry and worked closely with portfolio company management teams. Josh began his career at BlackRock on the firm’s private equity investment team. Josh received an MBA at UVA’s Darden School of Business, where he was selected as a Batten Scholar, and a B.A. from Middlebury College. Josh lives in Charlottesville, VA and enjoys any activity that gets him outside with his wife Ali and black lab, Nelly, as well as cooking and exploring the Charlottesville restaurant scene.
Sreyas Paravastu
Director, People
Sreyas is an empathetic people leader specializing in creating exceptional candidate experiences, building people programs at scale, and has supported organizational growth from Seed to Series D+ in funding. She is also a three-time founding people team member at companies like FullStory, Lumen Energy, and Series.
Advisors
Our Venture Partners
News
NoFraud and Stay AI Forge Strategic Partnership to Supercharge Subscription Commerce
Stay AI Raises Additional Funds to Fuel Innovation in the Subscription Space
Join 20K subscribers receiving best practices around subscription and retention
By submitting this form, you agree to receive messages from Stay AI about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.
