Retextion is Now Stay AI

A new name, and three new AI powered feature sets cement Stay Ai as the most comprehensive and powerful subscription tool for ecommerce.

We’re ushering in the next generation of subscription enablement.

When we started building Retextion in the fall of 2021 we had no idea how ambitious our vision would ultimately become. Back then, our core feature was a set of subscriber retention tools delivered via SMS, hence “Retextion” was born.

“Stay” represents where we’re headed in the future as we ultimately plan to go beyond subscription enablement and offer a full array of retention and loyalty tools. While “AI” might seem like a buzzy addition… Our focus in 2023 is applying machine learning across our entire product suite to improve subscriber personalization and loyalty. 

In September 2022, we were excited to announce our acquisition of Bellwethr and their RetentionEngine product, which utilizes machine learning to reduce churn. That was just the beginning.

We’re thrilled to announce three new feature sets that leverage a variety of machine-learning models and years of data to deliver exceptional customer experiences and business-transforming results.

1 | Leverage Ai For 1:1 Personalized Subscriber Loyalty

Increase customer lifetime value.

The ExperienceEngine™ was our first major feature set in early 2022, which makes it possible to map out promotions and offers across an entire cohort of subscribers (ex: upsell on order one, GWP on order two, etc.). 

“While deploying cohort based loyalty strategies was a great start, we wanted to revolutionize subscriber retention. We’ve leveraged 4 years of data to create a system that does just that.” – Jordan Roth, Data Scientist 

AI personalization allows brands to only leverage a gift with purchase when a customer is predicted to churn and focus on upsells for those that aren’t. While this next chapter is exciting, we look forward to ultimately automating subscriber loyalty for a completely personalized customer lifecycle.

2 | Using Predictive Analytics to Forecast Churn Risk

Reduce churn.

In Stay Ai dashboards you can leverage predictive models for churn risk forecasting. Assess churn risk by day, lifetime, or order number to identify high risk cohorts. Use the data to zero-in on problem areas in your business so you can take action. 

If you’re seeing high risk cohorts step in and run a/b tests via the ExperienceEngine to figure out the best way to preemptively reduce churn.

3 | AI Powered Product Recommendations and Portal Personalization

Increase AOV.

We’ve already seen Stay’s customer portal having a substantial impact on subscriber AOV via our smart carousel and banner ads. Taking things a step further, we’re thrilled to announce the addition of AI-powered upsells and cross-sells. 

Brands utilizing Stay will be able to leverage personalized product recommendations across the customer portal, with additional portal personalization points coming this spring.