7 Subscription Landing Pages To Test in 2024

Beekeeper’s Naturals directs traffic from some of their subscription ads to the evergreen subscription page built into their site. It breaks down the subscription discount, additional program benefits, includes reviews from subscribers, and even covers FAQs. Their most-popular subscription products are featured on the page with quick add-to-cart buttons in addition to a button that directs to a subscribe and save product category page.

Similar to the above example, Perfect Snacks also runs some subscription ad traffic to their evergreen Subscribe & Save webpage. We dig how they emphasize core subscription value props above the fold, roll into a “how it works section”, and then include a block featuring best-selling subscription products with quick add to cart buttons.

Technically we’re cheating a little bit with this one, since this example is actually a PDP, not a landing page. But if we’re being literal, MDrive is sending folks who click their subscription ads to land on this page…so we’re going to count it. MDrive has crushed turning their PDP for Boost & Burn into a blend of a traditional product page + landing page. Their subscribe & save option is the default on the buy box, they emphasize subscription value props throughout the page, and overall, it’s insanely compelling when it comes to content.