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Flewd Keeps Subscribers In the Loop with Stay AI’s Rich Klaviyo Integration

Migrated from: Recharge
Industry: Beauty & Personal Care
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Learn How Flewd Uses Stay Ai’s Deep Klaviyo Integration to Connect with Their Subscribers

Flewd is revolutionizing the stress care industry – and their ever-growing, fervent subscription base backs that up with the data. The brand specializes in stress-making soaks, and with such a dedicated consumer base, their team knows just how critical it is to keep customers in the know at every touchpoint.

Strategy

The Upcoming Order email is a key communication for any subscription brand. After migrating to Stay Ai, Flewd dug in to the robust Stay Ai x Klaviyo integration to get unlock deeper insights and further customize these emails.

The Flewd team kicked off their project with a clear vision for optimization. First, they wanted to know just how many subscribers were opening & clicking received upcoming order emails. Next, they wanted to run targeted A/B tests on elements such as subject lines and one-time order messaging within the emails, to see how they could boost performance.

Results

Flewd Used Stay Ai’s Drag-and-Drop Email Builder to Deliver Beautiful and Customer-Loved Emails

Stay’s integration with Klaviyo allowed the brand to craft stunning, value-rich emails. The refined Upcoming Order emails highlight exactly which product(s) customers are to receive in their upcoming shipment, and allow customers to make any adjustments to their order prior to shipment with Klaviyo Quick Actions. Stay’s dynamic block builder easily pulls in desires subscription information, making it easier than ever to create personalized and informative subscription emails.

Flewd-Emails

The Stay x Klaviyo Integration Allowed Flewd to Review Their Tests & Further Optimize Their Flows

With Klaviyo analytics, the Flewd team was able to quantifiably measure the impact of their tests, and optimize accordingly. After making gains with the Upcoming Order Emails, the team further leveraged the integration’s industry-leading trigger options to send personalized emails for a variety of additional circumstances, such as welcome emails for new subscribers, post-cancel winback emails, and check in emails for customers with multiple order skips.

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