Loverboy Sees 248% Increase in Subscription Add-on Revenue Following Seamless Migration

Pact & Stay AI Provide an Unparalleled Migration Experience

Launched in January of 2020 by reality television star Kyle Cooke, Loverboy offers ultra-premium, flavor-forward sparkling hard teas, spritzes, cocktails, and non-alcoholic sparkling teas all made with pure, high-quality ingredients, no or low sugar, and serve up never-been-done-before flavors and firsts-of-its kind to appeal to today’s more discerning consumer.

The ultra-premium Loverboy experience doesn’t stop at what they are putting in their drinks, but also extends through to the unboxing and packaging experiences both in store and on every doorstep it lands.

We worked with Pact to migrate Loverboy’s subscription program. Pact goes beyond the traditional agency and partnership experience to provide an unparalleled, fully-customized and meaningful brand experience for digitally-native businesses.

Together, we successfully migrated Loverboy’s active subscribers from a 3rd party eCommerce platform onto Shopify, ensuring a seamless and frictionless experience for all existing – and future – customers.

After the migration process was complete, Pact’s team continued to build upon and expand Loverboy’s program using Stay AI’s out of the box, fully customizable Customer Portal and feature set. 

Using Stay AI, Pact delivered a design-led, colorful and captivating Customer Portal that perfectly showcases the vibrant and iconic spirit of Loverboy. Going further, the team set up Stay’s Add-on Carousel to promote one-click upsells and cross-sells for subscribers – and in turn, effectively boost AOV.

This summer, the team implemented some of their summer flavor faves into the Add-on Carousel, including the Spritz Variety Pack, Blueberry Lemon, and more.

Using Stay’s Add-on Carousel, Loverboy saw a 248% increase in add-on revenue with these seasonal favorites in the past three months.

Loverboy also leverages features like ExperienceEngine to A/B test adding free gifts or limited-time add-on deals directly to subscribers in the Customer Portal. Take a look:

Want to migrate our launch your subscription program with Stay and Pact? Reach out today.