Begin Health - Migrated Off Recharge

Begin Health Decreases CX Tickets While Scaling Subscriptions with Stay Ai’s No-Code Customer Portal

Alexa Kilroy

Subscription Growth by the Numbers

60%

Increase in Customer Portal Interactions

33%

Growth in QoQ Subscription Cart Revenue

26%

Growth in QoQ Recurring Subscription Revenue

How an Easy-to-Use Customer Interface Increased Portal Engagement by 60% and Drastically Decreased CX Tickets

Founder Madeline Lauf knows how important gut health is for growing kids; that’s why she built Begin Health. Begin Health’s science-forward Growing Up Prebiotics are a daily prebiotic supplement for toddlers and kids ages 1+. Delivering 3g of fiber per serving, Growing Up Prebiotics is tasteless and textureless, allowing it to be easily mixed into a picky eater’s favorite food or beverage.

Challenges

When it comes to subscription management platforms, Begin Health has tried them all. With their previous provider, lack of customer portal functionality led to a rise in support tickets, leaving the CX team inundated with manual work.

“Stay has helped us cut down dramatically on customer support tickets due to the functionality of self-serve and password-less login.”
– Madeline Lauf, Founder, Begin Health

The Solution: Stay Ai

When Begin Health discovered Stay Ai, Begin Health saw the potential for the platform to alleviate their subscriber management challenges. Stay’s user-friendly customer portal and passwordless login seemed perfect for their customer base – busy, hardworking parents.

Strategy

Since moving over to Stay, Begin Health has seen an incredible 60% increase in customer portal interactions, and continues to benefit from month-over-month subscription program growth.

Reducing CX Tickets and Empowering Customers to Manage their Own Subscriptions: Stay’s customer portal is built to empower customers to take control of their own subscriptions, optimized for performance, and based on A/B testing across hundreds of subscription brands. In addition, passwordless login makes it much easier for customers to sign in to their accounts, improving their engagement and increasing satisfaction. Since switching to Stay, the Begin Health team has seen a 60% increase in customer portal interactions, highlighting the ease of use of the self-serve customer interface.

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