Introducing Digital Punch Cards 👊

Our First-to-Market Rewards Solution is Here: Meet Digital Punch Card 👊

If you run a coffee shop and offer one free coffee for every 10th punch on a punch card, customers are more incentivized to come back to buy your coffee more often. 

But why is that?

Research into human behavior reveals that the closer customers see themselves approaching a goal, the more likely they are to return and order again until they reach it.

This is why we’ve built our new first-to-market feature, Digital Punch Cards!

Using a format most everyone can recognize, Digital Punch Cards are embedded directly into your customer portal and allow subscribers to see and visually track their rewards journey in real-time and then seamlessly apply rewards to upcoming orders.

Now, you can engage customers with their favorite punch cards – digitized. 

How Does It Work?

At Stay AI, we believe in creating highly visual subscriber journeys that keep customers engaged throughout their order cycles and show them their progress toward exciting and exclusive rewards.

This feature is easy to set up and is customizable to your needs. 

• Step 1: Choose the number of “punches” 
• Step 2: Select the incentive or reward to give subscribers who reach the last punch on their card – this can be a free order, product, and more
• Step 3: Select a minimum order value required for subscribers to receive a punch to ensure all rewards are met after passing a specific threshold

Our Digital Punch Card widget lives in the upper portion of the customer portal dashboard, making it seamless for subscribers to log in and view their progress at any time to see how close they are to their next reward.

Since launching in June, the Stay team has been hard at work iterating on the Digital Punch Cards experience. Now, you can:

• Customize Your Punch Card – Make your punch card perfectly fit your brand by choosing from a variety of icon options as both your punch and award icons for a visual that best fits your brand’s vibe!

• Add Multiple Incentives – Use the punch card as an incentive tracker, as we allow you to add awards throughout the duration of your punch card. Use the Stay Executive Dashboard to identify potential dips in your retention between orders, and target those dips as award windows, targeting incentives along the duration of your punch card!

• Make Immediate Changes to All Punch Cards – Make changes to your punch card settings, and select whether you’d like them to apply to all existing punch cards, or just newly generated ones. What this means for you is, as we roll out more awesome enhancements, you can make sure all of your customers get access to the latest and greatest offerings! 

• Add New Incentives – Find the reward that motivates your customers best! In addition to the free order incentive available throughout the Digital Punch Cards beta, you can now set up a discount or a free product as a reward. This enables you to use the incentives that most encourage your customers to keep earning punches until they get it!

• Alert Your Customers of Punches and Awards – Create tailored Klaviyo flows for personalized communications at each step of the subscriber’s punch card experience using Retextion—Punch Earned, Award Earned, and Award Redeemed events.

Digital punch cards take rewards strategy to the next level by gamifying the reward experience with fun, punchy visuals. 

Digital Punch Card & ExperienceEngine Work Hand-in-Hand

Stay’s holistic support of retention programs sets us apart from any other subscription solution. Our comprehensive approach enables you to have the most successful customer retention possible. We set your brand up for success with comprehensive analytics backed by rigorous split-testing that you can apply to a Digital Punch Card that will run for six months, a year, or however long you want it to.

With ExperienceEngine, you can utilize our AI to split-test different products as gifts or the same product with varying discount amounts. Use our powerful analytics to determine which offers are the most successful in reducing churn in the cohorts identified as most likely to cancel. Digital Punch Cards takes this a step further by providing an opportunity to visually incentivize customers towards critical milestones.

Using ExperienceEngine to determine which incentive works best for your target audience, you can decide what reward(s) will work best as incentives for your Digital Punch Card.

For example, let’s say your brand is trying to determine whether a free shaker bottle or a free keychain best optimizes retention. You can use ExperienceEngine to set up a free shaker bottle on order three and A/B test it against a free keychain. Through that A/B test, see which one has the highest success rate for retention and how the product and order cadence drive AOV. 

That data will directly impact how you set up Digital Punch Cards, allowing you to make data-driven decisions when selecting which product and order number should apply as the punch card incentive.

Get ready to take the subscriber journey further by offering your customers an unparalleled brand experience—and an even greater LTV.

Try Out Digital Punch Cards for Yourself!

In June, we announced that Digital Punch Cards were available for a select group of beta users. Now, we’re thrilled to share that they are generally available for setup in the Stay AI Merchant Portal!

Since June, we’ve seen over 25,000 punch cards created by a dozen brands and 50+ rewards earned by customers! 

Our friends at Terraseed already love how easily Digital Punch Cards reward their customers for each order. Maria, CEO and Co-Founder, shares, “I was looking for a way to reward my customers, but every solution seemed too expensive and difficult/time-consuming to implement. Digital Punch Cards gets rid of these problems!”

You won’t see another subscription solution utilizing the familiarity of punch cards with customizable and easy-to-set-up rewards functionality. We’re so excited for you to engage subscribers throughout their journey and give them a rewards system that truly packs a punch 👊

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