Stay AI’s Ultimate Black Friday/Cyber Monday Play-by-Play for Boosting Recurring Revenue & LTV
Black Friday/Cyber Monday (BFCM) is fast approaching, which means Shopify subscription brands are preparing for the busiest eCommerce sales period of the year. With the right strategy and program optimizations, Black Friday/Cyber Monday is an excellent opportunity for your DTC brand to boost sales and increase recurring revenue this holiday season.
To ensure your brand has its best Black Friday/Cyber Monday yet, our team of retention and subscription experts have compiled some of the best strategies from leading eCommerce Shopify stores and brought them together below!
By implementing these strategies, your team can set yourself up for success on the busiest shopping event of the year – and boost AOV and LTV along the way.
Play #1: Optimizing Your Shopify Subscription Program Before Black Friday/Cyber Monday
A successful Black Friday/Cyber Monday comes down to preparation. This means you should optimize every touchpoint for potential new one-time purchasers (OTPs) and subscribers to craft an unparalleled shopping experience.
In this article, our team of experts highlights 4 areas of your Shopify subscription program that could use a refresh ahead of Black Friday/Cyber Monday to optimize your holiday strategies and ensure your brand is prepared for success.
Play #2: Running a Successful Shopify Black Friday/Cyber Monday Campaign to Capture New Subscribers
Black Friday and Cyber Monday (BFCM) are the largest holiday shopping events of the year. During this high-traffic online shopping occasion, Shopify eCommerce brands see an increase in site traffic and sales—that is, with the right acquisition strategy.
Alongside new first-time purchasers, the most effective way to drive revenue growth on Black Friday and Cyber Monday is by running a successful campaign that captures first-time subscribers. By converting new subscribers during Black Friday and Cyber Monday, your brand sets the foundation for recurring revenue throughout the holiday season and into the new year.
In this article, our retention and subscription experts unpack tested, winning strategies that will help your eCommerce business run a successful Black Friday & Cyber Monday promotion to capture new subscribers and increase your DTC recurring revenue.
Play #3: Creating High-value Black Friday/Cyber Monday Offers for Existing Subscribers
While many brands focus on acquiring first-time customers during BFCM, top-performing Shopify brands will also prioritize offering high-value deals to their existing customers, ensuring strong conversions when the holiday season arrives.
To avoid sale-related churn, ensure that your subscribers – aka your most valuable customers – receive the best deal on your product.
In this article, our retention and subscription experts unpack 8 tested, winning strategies guaranteed to increase AOV and LTV from your existing customers and ensure that your eCommerce business has its most successful Black Friday/Cyber Monday yet.
Play #4: Aftercare Strategies to Retain Your New Subscribers & Boost LTV Following BFCM
After months of planning, the last thing you want to see is a high churn rate for those new first-time customers and subscribers you spent months working to acquire.
Unfortunately, churn is inevitable – but with an airtight aftercare strategy, you can reduce holiday-related churn to engage your new customers before they even consider churning.
By setting up aftercare strategies for BFCM early, you can maximize the value of your newest subscribers while preventing your team from playing catch-up after one of the year’s busiest shopping events.
Play #5: Promotion Best Practices for Subscribers During Black Friday/Cyber Monday
During these significant sale periods, it can be challenging to retain subscribers if they see a better deal or one-time sale offered to first-time shoppers or non-subscribers. They may opt to cancel their subscription or, worse, churn altogether.
To combat sitewide sale-related churn and as a best practice from the experts at Stay AI, you should always ensure that your subscribers – your most valuable customers – receive the best deal on your product, no matter the occasion.
In this article, we’ll walk you through how to approach subscription discounting during sitewide and holiday sale occasions to keep new and existing subscribers happy – and avoid sales-related churn.
Play #6: Top 100 Black Friday Deals and Sales from Stay AI’s Favorite Shopify Brands
We love celebrating and supporting the awesome DTC brands in our community, so we pulled together a list of the top 100 Black Friday DTC sales you can shop from Stay AI merchant brands. Check ’em out here!
Looking for More Black Friday/Cyber Monday Strategies?
Looking for additional Black Friday/Cyber Monday resources to ensure your Shopify subscription brand is ready to scale this year? We’ve got you covered – our team analyzed 300 #Shopify subscription programs to bring you winning BFCM strategies guaranteed to give you the revenue boost you’re looking for this year, all in one convenient (and free) 2024 Ultimate BFCM Playbook.
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