Compared to other popular subscription management apps, Stay AI’s out-of-the-box customer portal isn’t just easier to sign into and use – it offers a lot more options for cross-sells, upsells, and actions other than cancellation (skip, swap, delay, etc.).
This customer self service portal enables your subscribers to take complete control over their plans without having to contact your support team. It also expands the reach of other products in your catalog and makes it a whole lot easier for them to purchase.
In this article, we’re checking out customer portal examples from 16 top DTC brands that leverage Stay AI’s intuitive platform to design in-portal banners, consistent branding, and high-visibility upsell carousels that really feel like their own. Ready to get inspired?
What is a customer portal?
A customer portal is a secure online hub where subscribers can manage every aspect of their subscription without contacting support. A truly self service customer portal gives subscribers the flexibility to update their orders, discover new products, engage with loyalty programs, and take positive actions (like gifting, swapping, or adding items) instead of canceling.
In the subscription space, a strong customer portal tackles three essential goals:
1. Reduces friction for subscribers, lessens overload on CX teams
Instead of emailing support to change shipment dates, update their address, or adjust the contents of their next order, subscribers can log into the customer portal and manage everything themselves. This creates a faster, more convenient experience and reduces CX ticket volume.
2. Drives revenue through in-portal offers
The best customer portal design examples clearly demonstrate how this feature can be used as a personalized shopping environment. Brands can showcase add-ons, feature limited-time offers, highlight loyalty milestones, and position discovery-focused product carousels.
3. Improves retention with more flexible, customer-friendly controls
A customer self service portal allows customers to pause, delay, skip, swap, or adjust their subscription with ease. When customers see appealing options before the cancellation button, churn drops. This is why many of the best customer portal examples strategically position high-value actions, like add-ons or exclusive offers, ahead of negative ones.
Many top DTC brands use Stay AI to build portals that go beyond utility and transform the subscriber experience into something fun, on-brand, and profitable. Let’s check out customer portal examples from 16 of these top brands.
Best customer portal examples
- BRĒZ: Banner ads and add-on carousels highlight subscriber-exclusive promos and discounts that feel VIP-worthy
- Little Saints: On-brand banner ads that spotlight seasonal SKUs subscribers can add in one click
- Clean Skin Club: Digital Punch Cards and prominently placed skip, swap, and gifting options to keep subscribers engaged
- Curie: Keeps things simple by leading with an add-on carousel and punch card for a clean, intuitive portal layout
- OLIPOP: Subscribers see their positive impact with each order, and positions cancel/skip at the bottom, prioritizing more positive actions up top
- Beekeeper’s Naturals: Clean design and drag-and-drop flexibility so a top-of-page banner ad flows intuitively into easy subscription management tools
- Tenzo: Bold photography and clear CTAs in their banner ads encourage subscribers to try new products
- Humantra: Vibrant product photography and subscriber-exclusive promo banners create a customer portal that feels premium
- Alice Mushrooms: Blends striking branding with a clear rewards journey and Digital Punch Cards to deepen subscriber engagement
- Graza: Spotlights enticing new products and encourages subscribers to move up orders for higher AOV
- Clevr: Fully customizes their customer self service portal with standout photography and urgency-focused banner ads to drive conversions
- OBVI: Punch cards, carousels, and banner ads create a reward-driven, high-engagement subscriber experience
- NIRA: Clean, elegant branding is complemented by conversion-focused tools like banner ads, add-on carousels, and visible self-serve actions
- Magic Spoon: Fully brands their customer portal and regularly updates their banner space to highlight new flavors and special deals
- Prime Bites: Delights subscribers with early access perks and a loyalty program that includes mystery gifts
- A Pup Above: Excels at banner design and uses an intuitive, on-brand layout with an add-on carousel to boost AOV
1. BRĒZ
BRĒZ scaled their subscriber base from a couple hundred customers to over 15K in two years. So they know a thing or two about treating subscribers like VIPs – and how they use their subscriber portal is a great example of this. The team leverages banner ads to highlight their subscriber-exclusive promos, like this BFCM deal. They also utilize the customer portal’s add-on carousel, showing off the discount that subscribers get with each product.
2. Little Saints
Little Saints gives us a customer portal example that’s perfectly tailored to the non-alcoholic beverage brand’s festive – and totally whimsical – identity. They’re experts in using the banner ad space, in this case to highlight a seasonally-appropriate SKU for subscribers to add to their next order in one click.
“Stay was a breath of fresh air – the desires we had such as loyalty and customer experience were a part of the roots of Stay, not a developing afterthought.”
— Andie Waugh, Director of Customer Experience, Little Saints
3. Clean Skin Club
Clean Skin Club utilizes our Digital Punch Cards in their customer self service portal to keep customers engaged and excited about their brand and products. They’ve also uniquely placed buttons for gifting, skipping, and swapping within immediate view, which can be a helpful retention strategy. Subscribers immediately understand their options beyond cancellation, and they don’t have to search their customer portal to make simple changes.
4. Curie
Simple but effective customer portal examples like Curie show that sometimes less is more. They put their add-on carousel up top as the first thing subscribers see when they visit, followed immediately by a Digital Punch Card that feels rewarding and engaging. Curie masterfully makes great use of the real estate, putting everything within easy reach the moment subscribers enter the portal and laying it out in an intuitive way.
5. OLIPOP
OLIPOP really puts the “self-serve” in customer portals. They empower their subscribers with options to manage their plans, from swapping to gifting, putting them front and center the moment customers enter the portal. And take note: the negative actions – like pausing and cancelling – are at the bottom, so subscribers first see all the flexibility they have without churning or pausing. We also love the integration in the customer portal with our partners at Beam to show subscribers that every order makes a positive impact in the community.
“We were completely sold on switching from Recharge to Stay AI after seeing [the customer portal] for the first time on the demo. This was it for us. It’s so much easier to navigate than our old portal.”
— Michelle Paulhus, Sr. Growth Marketing and Retention Manager, OLIPOP
6. Beekeeper’s Naturals
Beekeeper’s Naturals kept their customer portal as clean as their honey products, while still effectively using the banner ad, product carousel, Digital Punch Cards, and easy-to-access subscription management buttons. We love that they took advantage of the subscription portal’s drag-and-drop flexibility, placing the banner ad at the top of the page to grab the customer’s attention with an awesome one-click promo meant to boost retention and increase immediate revenue.
7. Tenzo
Tenzo is one of the best customer portal examples we know of for showing off how exciting and eye-catching banner ads can be. Their gorgeous product photography entices subscribers to try new products or add on to their existing orders. With clear CTAs, customers know exactly what positive actions to take next and feel empowered to manage their plans.
8. Humantra
It’s hard not to be wowed by Humantra’s stunning photography and use of strategic, eye-popping color in their self service customer portal. They’re a brand to watch when it comes to banner ads: they use the space to highlight subscriber-exclusive promos, like this early access flavor drop. The offer lets subscribers feel like VIPs and helps make the customer portal feel like a valuable, positive place to visit.
9. Alice Mushrooms
Alice Mushrooms has some of the coolest branding – and this extends to their Stay customer portal. Not only is the design engaging, but it serves a very distinct purpose as an engagement and retention effort. They’ve clearly laid out the subscriber rewards journey to pair with the Digital Punch Cards, giving us a great example of a customer portal that does more than promote sales and new products.
“We want to really lean hard into the digital punch card and give really great offerings that are only for subscribers, which include a bit of some exclusive merch for subscribers too, and really amazing rewards as they continue in their journey.”
– Talya Benjamin, Manager of Marketing & Operations at Alice Mushrooms
10. Graza
Graza really knows how to show off their products, and this customer portal design example proves that. Not only do they display an exciting new product, but they also encourage customers to move up their subscription orders and get it now – that’s a great strategy for higher AOV and retention.
11. Clevr
Stated simply, Clevr has absolutely tricked out their customer portal. In addition to pulling each of their branding elements through the interface, they also leverage banner ad space to share some of the most beautiful product photography we’ve ever seen – all while highlighting the urgency of the limited-time offer.
12. OBVI
OBVI uses a product carousel, Digital Punch Cards, an attractive banner ad, and accessible subscription management buttons in their customer portal to create a powerful combination that fuels the customer experience. Their punch card rewards customers after two orders, rewarding them for their loyalty at a shorter interval, so they always stay engaged.
13. NIRA
Like their professional-grade skincare products, NIRA is all about clean and elegant branding. Their customer portal needed to reflect this, while driving higher AOV and guiding subscribers to manage their plans so the team could reduce CX tickets. The result? A subscription portal that’s tailored perfectly to the brand design, with conversion-focused features like a banner ad, add-on carousel, and easily visible self-serve CTAs.
14. Magic Spoon
If you want to see decked-out customer portal examples, look no further than Magic Spoon. They fully branded their subscription portal, and absolutely max out on their portal banner real estate. The team regularly swaps out the portal banner to feature new product releases, seasonal flavors, and unique deals.
15. Prime Bites
Giving subscribers early access, exclusive perks, and free gifts in the portal can help transform the space from a negative interaction (where they go to cancel) into a positive experience. Prime Bites is one of the best customer portal examples for this, because their Brownie Bunch loyalty program rewards subscribers with a mystery gift that’s meant to surprise and delight. Who wouldn’t love some free, decadent bites!
16. A Pup Above
If you want another masterclass in banner ads, look no further than this customer portal example. A Pup Above is a superstar when it comes to designing a compelling banner – and honestly, their whole subscription portal is a lesson in “what-to-do”. Easy to navigate, on-brand, and taking advantage of AOV-boosting features like the add-on carousel, A Pup Above doesn’t miss a single detail when it comes to giving subscribers an intuitive self-serve experience.
Join the list of top customer portal examples
The best customer portals all share one theme: when brands make subscription management intuitive, on-brand, and value-packed, subscribers stay longer and spend more. From subscriber-exclusive offers to flexible self-serve controls, a well-designed subscription portal can transform a typically high-churn touchpoint into one of your strongest revenue and retention engines.
If you’re ready to build a customer portal that delights subscribers and drives more recurring revenue, get in touch with us.
A customer portal like Stay AI’s is a secure self-service hub where subscribers can manage every aspect of their subscriptions without contacting support. Customers can update order frequency, skip or swap products, change their next order date, add new items, manage profile information, and redeem rewards – all in one place. Brands use Stay AI to create customer portals that feel fully on-brand while giving subscribers a seamless, passwordless way to manage their plans.
Stay AI stands out among customer portal examples because it combines no-code customization with powerful merchandising and retention tools. Marketers and retention teams can easily adjust branding, copy, buttons, and layout with a drag-and-drop editor, or enhance the experience with custom CSS, HTML, or JavaScript. Features like product carousels, banner ads, Digital Punch Cards, flexible CTAs, and confetti for rewards let brands turn the portal into a branded shopping and loyalty experience to boost AOV and recurring revenue.
Customer portals improve retention by giving subscribers easy access to positive actions before they consider cancelling. Examples include gifting options, flexible frequency settings, and clear swap pathways that prevent subscribers from abandoning a subscription just to make a product change. A subscription portal like Stay AI even uses Digital Punch Cards or another rewards journey to keep subscribers engaged over time, and offer a frictionless login experience that reduces barriers to reordering or plan management.
When reviewing customer portal design examples, brands should look for a mix of strong UX, customization options, and retention-focused features. Ideal portals like Stay AI allow teams to adjust branding and messaging easily, add promotional banners, highlight key actions with customizable CTAs, and display curated product recommendations. Advanced setups within Stay can even allow granular discount rules, variant exclusions, and drag-and-drop editing, giving marketers full control over how subscribers interact with their upcoming orders.
