How to Build a Subscription Program that ACTUALLY Retains

Gina is joined by Nick Shackelford, Head of Retention and Subscription at BRĒZ, to break down how the alcohol-alternative brand grew from a couple hundred subscribers to nearly 15,000 in just two years. From dialing in retention on a brand-new product category to tackling the realities of churn, Nick shares what it really takes to scale subscriptions in the beverage space.