A global discount would have hurt margins
A global tiered discount was not the right choice for protecting Rho Nutrition’s margins. The discounts needed to reach the right customers, point them at the right products, and keep them from quietly sliding out of a tier.
Most platforms let customers fall out of a tier silently, then surprise them at the next rebill. Stay warns them first.
Customer quote
Setting this up on Stay was easy because all of the tools talk to each other.
Our tiered discount products, the landing page, our segments and the Customer Portal work together seamlessly, without engineering dependency.
Mellina White
Senior Vice President of Commercialization
Rho Nutrition
At a glance
The system: four connected pieces
Rho set up their program on Stay in four pieces. Each one is configured natively in the platform, so the strategy doesn’t depend on custom dev work.
1 · Products
Dedicated tiered discount products
2 · Landing page
The gated entry point
3 · Portal
Segmented to steer toward tier products
4 · Analytics
Segments filter dashboards vs a control group
See it in action
Piece 1 · Tiered discount products
Dedicated products carry the tiers
Rho created dedicated products that carry the tiered discounts.
Piece 2 · Landing page
Only the right customers get the discount
Only customers who come through the landing page receive the tiered discount, so it reaches the audience it was designed for instead of the whole base.
Piece 3 · Segmented customer portal
The portal steers customers to tier products
Customers on the tiered discount are placed in a segment, and their portal experience is built to steer them toward adding tiered discount products.
Piece 4 · Segments in analytics
See revenue and AOV against a control group
The same segments filter Stay dashboards, so the team can see how revenue and AOV shift compared to a control group.
Protection
Built-in protection against subscriber leakage
Most volume discounts stop at “here is a discount.” On Stay, customers can climb the ladder, and they stay on it.
Alert
Every tier change comes with an alert
One click
Add products from the portal immediately
Results
Comparing the tiered discount segment against the control group in Stay, Rho Nutrition saw AOV grow 62% and month over month retention improve.
+62%
Average Order Value
Tiered discount segment vs control
+36%
Average Subscriber LTV
Bundle Members vs. Non-bundle Members
With a gated entry point and alerts before any tier drop, the growth came without the subscriber leakage tiered programs can cause elsewhere.
