Launching a subscription program for the first time is nerve-wracking. Doing it the same week your brand appears on national TV? That’s something else entirely.
That was the challenge French wellness brand Naali faced in May 2025. With a major Shark Tank–style debut just days away, the team needed to launch subscriptions fast—and get them right.
What followed was an incredibly successful launch.
A Tight Timeline, A High-Stakes Campaign
Naali wasn’t just turning on subscriptions. They were preparing for Naali Days, a high-visibility sales event designed to coincide with their TV appearance. Their goal: use the momentum to convert traffic into long-term subscribers.
But the timeline was tight. Their subscription program had to launch with:
A branded portal in French
- Custom shipping zones across Europe
- A seamless bundle-building experience
- Retention flows that could scale with demand
- And post-purchase upsells and incentives that felt thoughtful, not slapped together
They didn’t have time for guesswork or duct-tape solutions. They needed tools that worked and a team that moved like an extension of their own.
Platform Power Meets Human Strategy
From the very first call, Stay AI approached the relationship as a strategic partner, not just a software vendor. The sales team didn’t just pitch features. They identified churn risks before they emerged, mapped out the Retention Engine settings that would matter most for Naali’s customer base, and laid the groundwork for an intentional, scalable launch.
Behind the scenes, Stay’s implementation and success teams moved fast, translating Naali’s customer portal into French, configuring custom shipping zones, and integrating with tools like Rebuy and Klaviyo. They even collaborated on how to structure the bundle-buying experience and helped time the rollout around CRO testing freezes.
The partnership was fast, collaborative, and intensely strategic. “Set it and forget it” was never the plan.
The Launch That Took Off
When Naali flipped the switch on their subscription program, everything was in place. The portal was intuitive. The punch card was configured. The messaging was dialed.
Then Naali Days hit—and in just 7 days, the brand added 1800+ new subscribers.
Behind the scenes, Stay’s platform handled the surge with ease. The Retention Engine captured churn signals. The analytics dashboard showed queued revenue and upcoming skips. Every order was tracked, forecasted, and tied to real-time behavior.
And while new subscribers rolled in, Naali’s team didn’t have to panic about what came next. They had the tools—and the team—to keep growing.
Building for What Comes After the Campaign
Plenty of platforms can help you turn on subscriptions. Far fewer help you grow them.
In the weeks after Naali Days, Stay’s success team got to work:They helped Naali activate one-time add-on discounts to increase AOV, refined their Digital Punch Card logic to reward orders over a certain price, and walked them through setting up
Klaviyo Quick Actions for one-click upsells. They even coached them on trial offers—how to structure them, price them, and message them across channels.
Together, they weren’t just reacting to the results. They were building on them.
Why It Worked
Naali succeeded because they launched with both a plan and a partner.
Stay AI delivered the software—no-code portal customization, deep analytics, and flexible retention flows—but more importantly, they brought a team that could think and move like Naali’s own.
From French localization to post-sale growth loops, every part of the program was intentional. And that clarity paid off, with over 1,800 subscribers in just a week and a retention roadmap already in motion.
What’s Next
Naali’s performance marketing team is now testing advanced AOV tactics and segmented retention offers. Stay’s platform is powering the workflows. Their success team is right there in the strategy.
And this is just the beginning.
