Loverboy’s Intuitive Customer Portal Leads to a Major Boost in Subscription Add-on Revenue

Winning Retention Strategies from Studio Beverage Group (SBG) & Stay AI

Receiving a case of wine or a 4-pack of your favorite RTD cocktail straight to your door is incredibly convenient and popular – but can also be a major hassle for your favorite brands.

Selling alcohol online isn’t without its challenges, but thankfully our friends at Studio Beverage Group (SBG) have simplified the process with their first of its kind, end-to-end eCommerce platform specifically designed for alcohol brands to optimize their DTC business.

The team also provides marketing and advertising strategy for these brands. Together, we’ve worked with SBG to successfully build and expand full funnel subscription programming for Wine MVP, VinoCheepo, Kascadia, Mule CBD, Loverboy, and Prosecco Zero – to name a few.  

And there’s no better place for subscription than a good wine club. Let’s take a look at one of our favorites: Loverboy.

Launched in January of 2020 by reality television star Kyle Cooke, Loverboy offers ultra-premium, flavor-forward sparkling hard teas, spritzes, cocktails, and non-alcoholic sparkling teas all made with pure, high-quality ingredients, no or low sugar, and serve up never-been-done-before flavors and firsts-of-its kind to appeal to today’s more discerning consumer.

The ultra-premium Loverboy experience doesn’t stop at what they are putting in their drinks, but also extends through to the unboxing and packaging experiences both in store and on every doorstep it lands.

But speaking of delivering right to your doorstep, selling alcoholic beverages online doesn’t come without its challenges. Thankfully, our friends at Studio Beverage Group (SBG) have simplified the direct-to-consumer (DTC) model for modern alcohol brands with their first of its kind, end-to-end eComm platform specifically designed for alcohol brands to optimize their DTC sales and ensure brands like Loverboy enjoy a healthy ROI.

SBG ensured that Loverboy’s day-to-day eCommerce operations were dialed in and ready for partners like Stay AI could add another layer of strategy and value to their online business.

Together, we successfully migrated Loverboy’s active subscribers from a 3rd party eCommerce platform onto Shopify, ensuring a seamless and frictionless experience for all existing – and future – customers.

After the migration process was complete, Loverboy’s Customer Portal received a total refresh that perfectly captures the brand’s vibrant look – and even includes Stay’s Add-on Carousel to promote seamless one-click upsells and cross-sells for subscribers.

This summer, the team implemented some of their summer flavor faves into their Add-on Carousel, including the Spritz Variety Pack, Blueberry Lemon, and more. Using Stay’s Add-on Carousel, Loverboy saw a 248% increase in add-on revenue with these seasonal favorites.

Loverboy also leverages features like ExperienceEngine to A/B test adding free gifts or limited-time add-on deals directly to subscribers in the Customer Portal. Take a look:

Want to migrate our launch your subscription program with Stay and SBG? Reach out today.