Intake Breathing’s growth story is a case study in doing the fundamentals right: a compelling product, innovative growth strategies, and a subscription model designed for ease. But when success comes quickly, the real test is whether your subscription platform can keep up.
Scaling fast isn’t just about acquiring new subscribers; it’s about maintaining a seamless experience as volume grows.
Intake needed more than just a subscription tool; they needed a platform built to scale with them. One that could automate the essentials, adapt to their growth curve, and give the team the confidence to keep moving forward, without slowing down or patching solutions together.
“Stay’s platform enabled key insights on subscription forecasting, churn, and attach rates to grow our business at an exponential rate.”
– Chris Herbert, CMO, Intake Breathing
Intake’s journey to subscription growth
Determined to grow their subscriber base quickly, Intake Breathing invested heavily in expanding their reach to enable better subscriber acquisition. They paired that with an enticing offer and smooth subscription upsell flow.
The campaign was a massive success in terms of subscriber acquisition. Still, it was their subscription platform’s ability to create a seamless experience for each new subscriber that made it possible to sustain that growth.
From trial to refill, without a hitch
New Intake customers begin with a starter kit that defaults to subscription, creating a low-friction opt-in from the very first interaction.
Behind the scenes, Stay AI’s workflows power a seamless transition—at checkout, the free refill is automatically swapped for a paid plan.
No toggles, no manual steps, no developer handoffs.
The result? A smooth onboarding flow that turns first-time buyers into recurring subscribers automatically.
Add-ons that drive AOV
Once customers are in the flow, Intake utilizes Stay’s ExperienceEngine to unlock additional value by testing an offer of 50% off mouth tape on a customer’s second order.
This strategic, second-order add-on is timed perfectly to catch attention without disrupting the experience. And because it’s all automated—offer logic, delivery, and messaging—Intake lifts AOV without lifting a finger.
Dashboards that do more than report
Scaling successfully isn’t just about execution; it’s about foresight. Stay’s Churn Dashboard’s forecasting charts factor in real-time subscription growth, providing Intake with a clear view of the future.
With this insight, the team can plan inventory, optimize fulfillment, and align campaigns to actual demand. They don’t just keep up with growth, they stay ahead of it!
Built for sustainable growth
Intake’s story isn’t just about scaling a high-growth subscription program and 4x-ing their subscriber base in just a few months. It’s about doing it without disruption.
With Stay AI, their operations stay stable, even as volume surges. No broken flows. No reactive patches. Just reliable infrastructure that adapts to their needs and opens the door for what’s next, whether that’s testing new products, layering in lifecycle journeys, or launching subscriber-first drops.
A subscription management program that keeps up
Intake Breathing rapidly scaled its subscription program by 4x, without disrupting the customer experience, retooling its stack, or pausing growth efforts.
Stay powered every step with AI, from seamless trial-to-refill transitions to automated add-ons and real-time forecasting. It’s a story of what’s possible when growth meets stability, and a reliable subscription platform grows with your brand, never getting in the way.
A workflow that just works
Custom logic powers their free-to-paid transition, add-on flows, and refill cycles, without requiring developers or third-party tools.
Smarter add-ons, powered by ExperienceEngine
Intake utilizes Stay’s ExperienceEngine to deliver targeted second-order discounts, such as 50% off mouth tape, thereby boosting AOV without adding friction to the subscriber journey.
Future-focused dashboards
Real-time forecasting helps the team see what’s coming, not just what’s already happened, making it easier to stay ahead of growth.
Now, it’s time to engage
With a stable foundation and seamless workflows in place, Intake is well-positioned to deepen subscriber engagement.
Their use of targeted add-ons, growth forecasting, and backend automation has unlocked new bandwidth and sets the stage for future experimentation with product variants, lifecycle strategies, and subscriber-first promotions.
