Intake Breathing is on a mission to help people breathe deeper and perform better. Their innovative nasal strips quickly caught the attention of athletes and health-conscious consumers.
With momentum building, the team knew subscriptions were the best way to turn first-time buyers into lifelong subscribers.
Growth was never the problem. Intake’s marketing and product had already struck a chord, but the team wanted to turn that demand into reliable recurring revenue. They needed a subscription experience that felt simple, transparent, and trustworthy for customers. And on the back end, they needed a platform that could keep up with the pace of growth without breaking under pressure.
The Solution
“Stay’s platform enabled key insights on subscription forecasting, churn, and attach rates to grow our business at an exponential rate.”
– Chris Herbert, CMO, Intake Breathing
Starter kits that make subscribing a no-brainer
Intake designed a workflow so that subscribing feels like the most obvious choice for any customer.
Here’s how they did it: The subscribe and save toggle is auto-selected at checkout, in-cart messaging clearly shows what ships every month, and Stay AI workflows automatically transition the free starter refill into a paid plan. Customers know exactly what they are signing up for, which builds trust from day one.
The result was explosive: Intake quadrupled their subscriber base in just 90 days!
Testing add-ons that fuel growth
The Intake team knew the second order was a critical moment in the customer journey, so they tested a 50% off mouth tape add-on powered by Stay AI’s ExperienceEngine. The test outperformed benchmarks, driving a 61% lift in AOV and more than 20% higher retention for customers who accepted the offer.
The best part? It took minutes to set up and ran automatically, proving that the right offer at the right time can build both revenue and loyalty.
Data that fuels smarter moves
With growth happening this quickly, staying ahead is just as important as scaling up. Stay’s dashboards gave Intake real-time visibility into churn, subscriber growth, and even future demand with forecasting tools. The team could finally plan inventory and campaigns with confidence, knowing they were building on a foundation that would not crack as volume surged.
The Result
In only three months, Intake turned a hot product into a subscription growth engine. Customers got a seamless, transparent experience, and the team unlocked serious gains in revenue and retention.
- 4x subscriber growth in 3 months
- 61% AOV lift from a single add-on offer
- +20% higher retention for add-on customers
- Subscription program scaled seamlessly with zero disruptions
With Stay AI, Intake did more than grow fast. They grew smarter, turning early acquisition wins into long-term recurring revenue.
The Takeaway
Intake Breathing rapidly scaled its subscription program by 4x, without disrupting the customer experience, retooling its stack, or pausing growth efforts.
Stay powered every step with AI, from seamless trial-to-refill transitions to automated add-ons and real-time forecasting. It’s a story of what’s possible when growth meets stability, and a reliable subscription platform grows with your brand, never getting in the way.
