When Humantra launched their subscription program in December 2024, they were starting from scratch. No legacy system to migrate and no pre-existing subscriber base. Just an ambitious growth target, a strong product, and the right partner in Stay AI.
By summer 2025, they scaled to 10k+ subscriptions across two stores, putting them in the top tier of high-growth DTC brands.
When Humantra set out to launch their subscription program, they aimed for high growth from day one. This meant building a program that could drive rapid subscriber acquisition while also delivering the kind of customer experience that keeps subscribers engaged for the long term. Their priorities were clear:
- Deliver an exceptional customer experience to strengthen retention, loyalty, and satisfaction from the start.
- Ensure subscription flexibility so customers can easily adjust delivery frequency, swap products, and customize orders without friction.
- Gain actionable data and analytics to understand churn drivers, track performance, and make informed decisions that drive growth.
- Streamline operations to make implementation smooth, avoid technical bottlenecks, and maintain efficiency as the program scales.
The main challenge was building a subscription model from the ground up that could meet all these goals. Humantra needed to launch quickly, acquire subscribers at scale, and set up the right retention strategies from day one. This required managing product availability, configuring subscription flexibility, and creating an experience that would inspire loyalty as the program grew.
Partnering with Stay AI gave Humantra a strategic advantage. Their dedicated Customer Success Manager provided guidance at every step, helping them design a subscription program that balanced rapid acquisition with strong retention foundations.
Proactive Retention and a Simple, High-Impact Setup
From day one, Humantra fully leveraged Stay AI’s platform and strategic partnership model. Weekly strategy sessions with their dedicated CSM ensured every lever was being pulled for growth and retention.
Key plays that fueled their rise:
- Proactive Retention Workflows – Escalating discounts at key milestones (order 4 and order 8) kept subscribers engaged and rewarded loyalty before cancellation was even a thought.
- Bundling for AOV Lift – Products were strategically defaulted into bundles, boosting average checkout value by more than 35% and encouraging multi-pack purchases.
- Acquisition Promotions and Limited Flavors – Targeted “25% off first order” promos and limited-edition flavors like Black Cherry and Apricot drove sign-ups and created urgency to join.
- Simple, High-Impact Setup – No overcomplication, just consistent execution of fundamentals: optimized checkout, clear value propositions, and timely subscriber communications.
Going from 0 to 10k+ subscribers
Humantra didn’t just launch a subscription program. They built a growth engine. In less than half a year, their subscriber base exploded, average order value increased by more than 35%, and retention stayed strong thanks to proactive retention strategies that worked alongside reactive save tactics.
Highlights include:
- From 0 to 10k+ subscribers. Rapid acquisition fueled by targeted promos, product drops, and seamless onboarding.
- 35%+ lift in average checkout value. Bundling as the default pushed customers toward multi-pack purchases, increasing revenue per transaction.
- Healthy retention from day one. Escalating discounts and timely touchpoints kept customers engaged well before cancellation was on the table.
- Sustainable growth model. A simple setup paired with proactive strategy means they can scale without operational bottlenecks.
What other brands can learn from Humantra
Humantra’s story is proof that massive subscription growth is possible from day one. With the right product, a smart retention plan, and a platform built to optimize for scale, high-velocity growth is within reach for any ambitious brand.
What made the difference for Humantra was not just Stay AI’s tools, but the strategic partnership with a dedicated success manager who was genuinely invested in the growth and success of their subscription program. That ongoing collaboration turned a new subscription program into a top-tier growth engine in record time.
Are you an ambitious DTC brand looking to optimize the growth of your subscription program? Reach out to our team for a demo and see how Stay AI can help you scale.
