TL;DR
When OLIPOP launched their Shirley Temple flavor, they didn’t send subscribers to a landing page or ask them to log into their portal. They sent a campaign with a single CTA, powered by a Stay AI Quick Action, that added the product directly to the subscriber’s upcoming order. Nearly 90% of subscribers who clicked added the product. Over 5% of their entire active subscriber base converted, turning a flavor launch into a meaningful revenue moment with no login required.
The Challenge
Most subscription programs treat new product launches as a one-way announcement: here’s what’s new, here’s where to buy it. For subscribers, that usually means clicking through to a landing page, logging into a portal, finding the right subscription, and manually adding the item… Enough steps to kill the impulse entirely.
OLIPOP wanted subscribers to feel the benefit of their subscription status — first access, less friction, better experience — while also driving real add-on revenue from the launch. The question was how to make that add-on feel as easy as a tap, not a task.
The Solution: Subscriber-Exclusive Early Access, a One-Click Quick Action, and Trackable Quick Action Metrics
1. Built the campaign around a subscriber-exclusive moment
- What was done: OLIPOP positioned the Shirley Temple launch as subscriber-early-access — you’re first in line, before anyone else
- Why it mattered: Framing the add-on as a perk, not a purchase, changes the psychology. Subscribers who feel rewarded are more likely to act — and act fast
- Proof: The email’s headline: “Subscribers Get the First Sip.” Not a generic announcement — a benefit statement, specific to subscriber status
2. Replaced the multi-step flow with a Stay AI Quick Action
- What was done: The single CTA in the email — “ADD TO MY SUBSCRIPTION” — was a Stay AI Quick Action URL, not a landing page link. One click added the Shirley Temple directly to the subscriber’s upcoming order, no portal login required!
- Why it mattered: Every step between intent and action is a conversion lost. Login flows, portal navigation, and manual product selection are the friction points where add-on campaigns bleed out. Quick Actions eliminate the handoff entirely
- Proof: Nearly 90% of subscribers who clicked added the product — a conversion rate that reflects what happens when friction disappears
3. Tracked everything
- What was done: Because the Quick Actions were built with Stay AI’s URL Builder, OLIPOP could see opens, clicks, and completions — no external tracking setup, no guesswork about what actually converted
- Why it mattered: Knowing what was clicked and what got added is the difference between running campaigns on instinct and running them on data
- Proof: Over 5% of OLIPOP’s entire active subscriber base added the product — a measurable revenue event from the campaign
Results
- ~90% click-to-add conversion on the Shirley Temple launch campaign
- 5%+ of OLIPOP’s entire active subscriber base added the product to an upcoming order
- Fully trackable quick actions metrics — opens, clicks, and completions captured natively in Stay AI without external tooling
