When Alice Mushrooms started looking for a new subscription management platform, they needed to re-platform a few thousand subscribers.
Growth of that base was the ultimate objective, but with customer acquisition costs rising and the market as competitive as it ever was, they needed recurring, sustainable growth that continued to add to their ARR.
Alice Mushrooms understood that the path to profitability for any ecommerce brand is to lock in recurring revenue and to do it sustainably.
“We knew that we wanted another platform to manage our subscriptions and to really grow with us as we elevate our subscription offering and lean into really what we can offer subscribers and making sure their experience is as good as it can be…”
-Talya Benjamin, Manager of Marketing & Operations at Alice Mushrooms
That meant wrapping as many surprise-and-delight and retention features as possible.
They’d searched several subscription management platforms for a while and had gone far down the road with another platform before they made a sharp turn for Stay AI.
Ultimately, it was Stay’s Digital Punch Cards and their strong trust in our white-glove support that were the ultimate decision-makers.
Now, they’ve grown their subscriber base by 213% in just over 60 days. They also 5x their add-on revenue within that same period, thanks to Stay’s RetentionEngine and Digital Punch Cards.
Alice Mushrooms also used Stay AI to:
- Provide an engaging rewards program
- Add layers of personalization to their customer portals and communications
- Enhance the subscriber experience with exclusive offerings, such as brand merch
- Create email flows along the customer journey
Want to see results like Alice Mushrooms?
Speak with our team todayUsing Digital Punch Cards to 5x add-on revenue
With growth and retention being their highest priorities, the team at Alice Mushrooms was eager to dive into our Digital Punch Cards feature.
“We want to really lean hard into the digital punch card and give really great offerings that are only for subscribers, which include a bit of some exclusive merch for subscribers too, and really amazing rewards as they continue in their journey,” says Talya.
Digital Punch Cards fulfilled the ultimate challenge when it came to their retention efforts— building more enthusiastic brand loyalty, with rewards that keep subscribers locked in and excited about their products, even when they have reasons to cancel (such as too much product).
“We want to make sure that they want to keep going because they want these rewards along the way.”
They’ve seen incredible results only a few months in, and they’re just getting started. Already, they’re looking for ways to utilize Stay features at greater capacity, tying their rewards into their customer portal banner ads, email, and cancel flows.
“Once that road map is mapped out, we can create a graphic around that and plug that into the banner ad. That’s prime real estate.”
Building a community around the Alice Mushrooms brand
In addition to growth, Alice Mushrooms wanted a subscription management platform that could help them form a community that would rally around their brand. A community that would continue to love their products and share them with others.
“Community is so pivotal to the success of a consumer brand at the moment. Within that, the community with the highest value is our subscribers. And so, Stay AI is really a tool that helps a brand like ours dial into our community, which is invaluable,” says Talya.
Customers were excited to see the changes made once the brand migrated to Stay, but the impact was felt beyond the customer experience.
“…really positive experience all around. It’s nice to see the data coming from the digital punch card and the A/B tests from ExperienceEngine and the impact those features are making… A really great experience for customers and for us.”
Driving higher growth with data-backed decisions and a stellar support team
Alice Mushrooms transformed their approach to customer engagement through ExperienceEngine’s powerful A/B testing capabilities. By systematically evaluating different rewards and offers, the team could make decisions based on concrete performance data rather than assumptions.
The level of data and the visualization of that data were beyond their expectations, turning what used to be an arduous analysis process into an encouraging and simple task.
This dual advantage—sophisticated data analytics paired with exceptional support—enabled Alice Mushrooms to accelerate its decision-making process and focus resources on the most effective customer engagement strategies, ultimately driving substantial business growth.
“The visualization of the data is really nice to have just off the cuff. I have it in my bookmarks bar, and I click it once a day and see how we’re doing vis-á-vis yesterday and like how our cohorts are doing, and that live data is great to have.”
-Charlotte Cruze, Co-Founder of Alice Mushrooms
As pleased as Charlotte and her team are with the available tools and visually appealing dashboards, the white glove support really sets Stay apart.
Their team enjoys being able to jump on a call whenever they need help, even when the request is technically challenging.
“The support has felt really white glove, and we know that we can email you whenever something comes up, and that we get a fast and really thoughtful response. We know we can jump on a call with you when needed.”
Stepping into new features and continuing to grow their subscriber base
Building a community around their brand so subscribers want to stick with them for the long haul has always driven the Alice Mushrooms team. These early leaps in growth and add-on revenue are just the first milestones.
As they continue to use Stay features, speak to our team, and build their roadmap, they discover even more ways to utilize the tools at hand. The plan is to continue reading the data, conducting A/B tests, and reiterating.
“There are different parts of the platform that I think we can use even better so that once we have that road map mapped out, we can create more impact…” says Talya. “This is just the beginning. We have ideas of how to use those tools even more and different things that we can do around them.”
Want to see results like Alice Mushrooms? Speak with our team today.
