Best Welcome Email Examples and Templates for New Subscribers

Ever subscribed to a product (or a few) but didn’t get a confirmation message for that subscription? Maybe it gets worse, and that lack of communication goes on and on. Not a peep from the brand until the product you subscribe to shows up at your door. 

Yeah, no one likes that. In fact, it leaves a feeling of disconnection from the brand. 

Of course, no one wants to be bombarded with emails. But without even a “Hi, thanks for joining us… here’s what to expect from now on…” the relationship is a little lacking. 

Brands have to do something, though, and that’s where welcome emails—or even a whole welcome email series—come in. 

We’re giving you all the good stuff here. You’ll find the best welcome email examples we’ve collected from top Stay AI brands, along with welcome email templates and other goodies to make sure you’re set up for success. 

Let’s start with the types of emails your brand might send in a welcome email series and break down what a good welcome email looks like, so you can see what makes our examples so great!

What information should be in a welcome email?

Welcome emails seem straightforward, but too many brands miss the opportunity to create a strong relationship with their subscribers because they skip a few details (e.g., rewards journey, product education).

To kick the relationship off on the right foot and truly benefit from sending a welcome email, go a bit further than the standard “Thank you for subscribing; we’re processing your first order.” 

Subscribers should see details like:

• A visual roadmap of their rewards
• How to set up their customer portal
• Product education
• Benefits of having the subscription

Rewards roadmap

If you can visually lay out the subscriber rewards journey, do it. Getting your customers over the hump from order two to order three is a true challenge, and rewards are an obvious solution… if they can see those rewards on their horizon. 

Show them the progression of rewards, when they can achieve them (e.g., in month three, they earn X, in month six, they get Y), and what they must do. 

How to set up their customer portal

If you include subscription benefits or rewards details in a welcome email, it should come before the CTA to set up an account. 

Why?

It’s a natural driver. You can outline the benefits and rewards, and then say, “Do all that in the customer portal. Don’t miss out. Set it up now.”

But as you’ll see in the examples throughout this article, outlining the subscriber rewards journey isn’t too common (not every brand has a rewards program). 

What these examples show is a lot of brands keeping their account portal CTA intentionally simple, with positive and engaging language to encourage the action. 

Product education

Many brands miss the opportunity to add product education to their welcome emails. They assume that, because they include that information on their landing pages and buy boxes, it’s redundant to add it to emails. 

The opposite is true. You should seek every opportunity possible to inform your subscribers about your product. 

Not just how to use it, but:

• Where the ingredients come from
• Why those ingredients are worth more than others
• Why your company avoids certain ingredients
• The benefits the customer experiences by using your product
• How long it will take to reap those benefits

If you’re paying attention to the responses in your cancellation surveys, feedback collected by customer service, surveys, and reviews, you should have a good understanding of what subscribers want/ need to know. 

Oh, and don’t give up sending product education after the welcome series. You know what they say: “You learn something new every day,” and you should fill several of those days for your subscribers with information about your product (over time, of course).

Subscription benefits

Not to be confused with rewards, subscription benefits are basic advantages of being a subscriber. 

Advantages like: never running out of something, free shipping, regular promos and discounts, and early access to new products.

The subscriber benefits section is also a great area of the email to point out any causes their purchases go towards, such as a charity that provides water or education to families in need, or a foundation dedicated to reforestation.

Should a welcome email be short and sweet or long and detailed?

This depends on your brand/ products, industry, and the information you’d like to include. 

To help make a decision on email length, here are a few guiding questions:

• Does our product provide results immediately, or is there a grace period?
• Do your cancellation surveys often show “Not seeing results” or “Cost too high” as cancellation reasons?
• Do you have a loyalty or rewards program?
• Are there unique qualities about your product?
• Do you have strong company values that are reflected in your product or brand?
• Is there a culture behind your brand (such as holistic living, clean eating, or being environmentally friendly)?
• Are you involved in any charities (and their purchase contributes towards that charity)?

This list isn’t exhaustive, but if you’ve answered yes to any of them, there’s a good chance you need more than a simple welcome email. 

Should you send an email series?

A welcome email series is typically two to three emails. Here’s how it usually breaks down, depending on industry and customers’ needs:

1. The first email is typically a confirmation of the subscription and first order, benefits of having the subscription, and a CTA to set up their customer portal. 
2. The second email should be product education. Keep it simple. Don’t want to overwhelm subscribers with information. Use the space wisely. 
3. The third email could be a thank you from the founder, a founding story, or expectations around the product and their subscription. Drive home that their subscription has rewards they should stick around for. 

Now, should you really send all of this information in two or three emails?

If you have a product that requires several months of consistent consumption before the customer sees results, share those deets. Remind them of that fact again and again until they see the results for themselves. 

Pair it with some social proof, too, because they aren’t going to just take your word for it. 

If your product is unique because it’s hand-poured in a remote village by a single family that carries the knowledge passed down to them over centuries, tell people about that. 

It’s unique and makes your product what it is.

The idea is, any amount of product information should go in an email separate from that very first subscription confirmation email.

Best welcome email examples

Okay, now we can get into some of the best welcome email examples we’ve collected from Stay brands.

We selected a mix of simple and beautifully designed emails to get a real picture of what a successful subscriber welcome email looks like.

You might think you need something flashy, but that’s far from the truth. In fact, several brands are giving it to their subscribers straight. Just pure welcome and information. 

Take a look.

Buoy’s Clear Pee Club welcome email keeps it nice and simple

Buoy’s first email to members of their Clear Pee Club is clean and quite simple. It’s also brilliant in its own right. 

How?

Let’s start with the name Clear Pee Club. 

Anyone who sees that name automatically draws the parallel to the results they achieve using Buoy hydration drops. It hammers down the need for the subscription in the first place. Bravo!

Then they dip into the benefits of the membership—deepest discounts, accessories, merch, and more!

Oh, but then there are benefits to setting up their account. Subscribers must create an account to receive those perks and easily manage their orders.

Alleyoop starts their welcome email series clean

If you’re creating a welcome email series, the first email can be (and perhaps should be) very clean and short, like this one from Alleyoop. 

From the start, they’ve confirmed the subscription with a thumbs-up that can’t be missed, followed by a reminder of what the subscriber unlocked by signing up. 

The rest of the email clearly outlines the benefits of subscribing, such as free shipping, an overall discount on all subscription products, and flexibility options. 

Vita Coco showcases benefits in this masterclass welcome email

Okay, let’s talk about the skill of the email marketer who created this Vita Coco email. Because let’s be honest, the design is great, but the language does the heavy lifting. 

Right at the tippy top of the email, Vita Coco confirms the customer has successfully subscribed. This approach works because subscribers don’t have to search for anything. If they don’t want to read any further, at least the email achieved its most basic function. 

Then there’s that “YOU DID IT” banner, and the reader is like “Wwhhhhhaaaat did I do?” They’re curious. They have to read on to find out.

The following line, “The best decision you’ve ever made…” also keeps subscribers reading. It doesn’t expose anything just yet, and the clever bit of humor at the end is a nice touch. Vita Coco complimented the reader and made them chuckle a little. 

Oh, but then they tell their subscribers that free shipping and discounts will never disappear with their subscription. It’s a clever way of explaining the benefits while telling subscribers not to leave. 

They slyly push subscribers toward their customer portal without making it seem like a hassle. Instead, they frame it like a custom-built playroom. 

Even if they stop there, the email cleverly achieves its basic goals. 

Read on, and they will enter a rainforest of good information and company values, giving them nice, warm, fuzzy feelings about buying from them. 

They follow this up by showcasing a few benefits of their products, and cap the email with a call to engage with them across social media.

Giving subscribers good vibes from the very start will only reverberate through the rest of their subscription (forever?). 

Clevr’s welcome email is clever, indeed

The headline, “That was easy,” invokes an immediate sense of relief, echoed by the image of a woman in a hammock. 

They’re setting the tone and expectations for their product and the subscription experience. 

They stay on tone throughout the email, mentioning setting up rituals and personalizing subscriber preferences. Even the mention that subscribers can share the love and gift any order to a friend feels very on-brand.

At the bottom of the email, there’s an additional incentive to refer Clevr to everyone in their circle ($20 to the subscriber and a friend). 

We don’t always see referral encouragement in a welcome email (not every brand has a referral program), but we have to say, we like their style. 

GRAZA knows how to keep subscribers engaged

If we could frame this email and hang it on the wall of every email marketer’s office, we would. If someone were to ask us what the Sistine Chapel of marketing emails would look like… we’d describe this. 

Okay, maybe we’re taking it a little too far, but you get the idea we’re trying to paint (ha, see what we did there?). This is a darn good welcome email, and not just for its design. 

Let’s walk through it together. 

First, they’ve given their subscribers a name. Join them, and you’re officially a Grazoid. That’s just good branding. 

Subscribers are naturally drawn to the rest of the content because they mention the perks right in the intro. 

They walk subscribers through how to get those perks in 2 easy steps, then lay out a visual rewards journey, and man, those perks look good!

ROYO shares the outcomes of a subscription with great visuals

A lot of brands showcase their products in their emails, but simply sharing images of a loaf of bread doesn’t do a whole lot for the consumer’s imagination. 

It also doesn’t do much for setting expectations and creating excitement. 

ROYO does a great job of building anticipation for its product with images of sandwiches and talk of enjoying all that deliciousness while remaining healthy. 

They didn’t add a CTA at the top of the email. Still, they did deliver great product information and boldly claim the benefits of a ROYO subscription before driving subscribers to manage their subscription.

Welcome email templates to replicate

Most welcome emails follow a logical flow, driving subscribers towards a goal while giving them vital information about the brand, the products they’ve subscribed to, and the experience they can expect. 

That’s what makes a good template so instrumental. You can replicate it and adapt it to your brand and needs.

Our friends at Subscription Prescription sent us their winning welcome email series templates for you to test out. 

Welcome to X brand

Timing: Right away

Objective: Confirm purchase and give them a preview

Subject Line: Welcome to Fresh Fields Bakery

Email Content: 

Hi [Customer’s First Name],

Welcome to the Fresh Fields Bakery family!

Thank you for your recent purchase of our gluten-free bread subscription. We are thrilled to have you join our community of health-conscious and flavor-loving individuals. Your order has been confirmed, and we can’t wait for you to experience the freshness and quality of our products.

Here’s a sneak peek at what’s coming your way:

1. Artisan Quality: Our bread is handcrafted with the finest gluten-free ingredients, ensuring that each loaf is not only delicious but also safe for those with gluten sensitivities.

2. Freshness Delivered: Your first delivery will arrive at your doorstep within the next few days, packed with care to ensure it stays fresh. Expect to receive [details about the specific products included in the first delivery].

3. A Little Something Extra: As a token of our appreciation, we’ve included a complimentary [additional product, e.g., a sample of gluten-free cookies or a special recipe card] in your first box. Enjoy it on us!

What’s Next?

• Track Your Order: You can follow your order’s journey using this tracking link: [Insert Tracking Link].
• Manage Your Subscription: Log in to your account at any time to make adjustments to your subscription, such as delivery frequency or product preferences: [Insert Account Link].
• Stay Connected: Follow us on [Social Media Platforms] for the latest updates, new product releases, and exclusive offers.

We’re committed to providing you with the best gluten-free bread experience possible. If you have any questions or need assistance, please don’t hesitate to reach out to our customer support team at [Customer Support Email] or [Customer Support Phone Number].

Once again, welcome to Fresh Fields Bakery. We’re excited to bake a little joy into your day!

Warm regards,

The Fresh Fields Bakery Team

How to manage your subscription/subscription benefits

Timing: 5-10 minutes after the first email

Objective: Help someone understand the perks of being a subscriber. Should also point out how to create or log in to their account, and make changes to their order whenever necessary.

Subject Line: Your Fresh Fields Subscription

Email Content: 

Hi [Customer’s First Name],

We’re delighted to welcome you as a Fresh Fields Bakery subscriber!

Being part of our subscription family comes with a variety of perks designed to make your gluten-free journey delicious and hassle-free. Here’s what you can look forward to:

1. Exclusive Subscriber Perks:

• Consistent Freshness: Enjoy the convenience of having freshly baked, gluten-free bread delivered to your door on a regular basis.
• Special Discounts: As a subscriber, you’ll receive exclusive discounts on all our products, including seasonal specials and limited-edition items.
• First to Know: Be the first to hear about our new product launches, upcoming sales, and special events.

2. Flexibility and Control:

• Manage Your Subscription: You can easily manage your subscription preferences. Log in to your account at [Insert Account Link] to change your delivery frequency, update your address, or modify your product selections.
• Pause or Cancel Anytime: Need to take a break? No problem. You can pause or cancel your subscription anytime, with no hassle.

3. Personalized Experience:

• Customizable Orders: Tailor your order to suit your tastes. Whether you want to try something new or stick with your favorites, you have the flexibility to choose what works best for you.
• Tailored Recommendations: We’ll provide personalized recommendations based on your preferences, helping you discover new products you’ll love.

How to Get Started:

• Create or Log in to Your Account: If you haven’t set up your account yet, click here [Insert Account Creation Link] to create one. If you already have an account, log in here [Insert Account Login Link].
• Need Assistance? Our customer support team is here to help! Contact us at [Customer Support Email] or [Customer Support Phone Number] for any questions or assistance with your subscription.

We’re committed to making your subscription experience as enjoyable and convenient as possible. If there’s anything we can do to enhance your experience, please don’t hesitate to let us know.

Thank you for choosing Fresh Fields Bakery. Here’s to delicious, gluten-free moments ahead!

Best regards,

The Fresh Fields Bakery Team

Explaining the product or usage

Timing: 1 day after the previous

Objective: Explain anything important related to how the product is used. If there are instructions, this is a great place to introduce them. Include best practices, a recipe book, or something else that explains how to make the most of the product.

Subject Line: The Best Way to Keep Your Bread Fresh

Email Content: 

Hi [Customer’s First Name],

You should get your first shipment of Fresh Fields bread any day now! To ensure you get the most out of every loaf, we’ve put together some tips and best practices for storing, enjoying, and even enhancing your bread experience.

1. Storage Tips:

• Immediate Consumption: If you plan to enjoy your bread within a couple of days, keep it in a cool, dry place in its original packaging.
• Longer Storage: For longer freshness, we recommend slicing the bread and storing it in an airtight container in the freezer. This helps maintain its taste and texture. When you’re ready to enjoy, simply toast or thaw the slices.
• Avoid Refrigeration: Refrigerating gluten-free bread can cause it to dry out faster. Freezing is a much better option for preserving quality.

2. Best Practices for Enjoyment:

• Toasting: Toasting gluten-free bread enhances its flavor and gives it a delightful crunch. For a perfect toast, use a medium setting and keep an eye on it to prevent over-browning.
• Microwaving: If you’re in a hurry, you can microwave a slice for about 10-15 seconds to bring back its softness.

3. Delicious Recipe Ideas:

• Avocado Toast: Top your toasted bread with mashed avocado, a sprinkle of salt, pepper, and a dash of lemon juice. Add your favorite toppings like cherry tomatoes, feta cheese, or a poached egg.
• Garlic Bread: Spread a mixture of butter, minced garlic, and parsley on your bread slices. Toast in the oven until golden brown for a quick and tasty garlic bread.
• Sandwiches and More: Our bread is perfect for any type of sandwich. Whether it’s a classic PB&J, a hearty turkey club, or a veggie-packed delight, the possibilities are endless.

4. Exclusive Recipe Book:

As a token of our appreciation, we’re excited to share our exclusive recipe book, “Gluten-Free Goodness,” filled with delicious ideas to make the most of your Fresh Fields Bakery bread. Download your copy here: [Insert Recipe Book Link]

We’re Here to Help:

If you have any questions about our products or need further assistance, our customer support team is just an email or phone call away. Reach out to us at [Customer Support Email] or [Customer Support Phone Number].

We hope these tips and recipes enhance your gluten-free bread experience. Thank you for being a valued member of the Fresh Fields Bakery family!

Happy eating,

The Fresh Fields Bakery Team

Founder journey

Timing: 1 day after the previous email

Objective: If you have an interesting story with how your brand started or product was developed, this is a great time to introduce it. Story-telling is a great opportunity for customers to identify with you and your product/brand.

Subject Line: Meet the Founder of Fresh Fields Bakery

Email Content: 

Hi [Customer’s First Name],

At Fresh Fields Bakery, we believe every loaf of gluten-free bread tells a story. Today, we’d like to share the inspiring journey of our founder, Emma Fields, and how her personal struggle with gluten allergy led to the creation of Fresh Fields Bakery.

Emma’s Story:

Emma Fields grew up loving the comforting aroma and taste of freshly baked bread. However, in her early twenties, she began experiencing severe health issues. After numerous doctor visits and tests, she was diagnosed with a gluten allergy. This diagnosis meant giving up her beloved bread and many other foods she enjoyed.

Determined not to let gluten dictate her life, Emma set out on a mission to find delicious gluten-free alternatives. Disappointed by the limited options available, she decided to take matters into her own hands. She enrolled in baking courses, studied gluten-free flours, and spent countless hours experimenting in her kitchen.

The Birth of Fresh Fields Bakery:

Emma’s persistence paid off. She created a range of gluten-free bread that was not only safe for those with gluten allergies but also incredibly delicious. Friends and family couldn’t believe the bread was gluten-free and encouraged her to share her creations with a wider audience.

In 2010, Emma founded Fresh Fields Bakery with a simple mission: to provide high-quality, gluten-free bread that anyone could enjoy, regardless of dietary restrictions. What started as a small home-based business quickly grew, thanks to the overwhelming support from the gluten-free community.

Our Commitment to Quality:

At Fresh Fields Bakery, we continue to uphold Emma’s high standards. Our bread is handcrafted using the finest gluten-free ingredients, ensuring that each loaf is fresh, flavorful, and safe for those with gluten sensitivities.

Join Us on This Journey:

We invite you to join Emma and the Fresh Fields Bakery family on this journey towards better health and delicious gluten-free living. Each loaf of bread is a testament to Emma’s passion and commitment to making gluten-free options accessible and enjoyable for everyone.

Stay Connected:

• Follow Us: Stay up-to-date with our latest news, recipes, and special offers by following us on [Social Media Platforms].
• Share Your Story: We’d love to hear about your own gluten-free journey. Share your story with us at [Customer Support Email] or tag us on social media using #FreshFieldsJourney.

Thank you for being part of our story. Together, we can continue to make gluten-free living a delightful and delicious experience.

Warm regards,

The Fresh Fields Bakery Team

Promoting usage/adoption

Timing: 1-2 days after the previous

Objective: Give ideas, advice, and stories to increase adoption of your product. If you sell a supplement, share success stories of people using it. If you sell a device, then explain how it can improve their daily life. Promote a routine.

Subject Line: Gluten-Free Bread Every Day

Email Content: 

Hi [Customer’s First Name],

At Fresh Fields Bakery, we believe that incorporating gluten-free bread into your daily routine can be both delicious and beneficial. Here are some ideas, advice, and stories from our community to inspire you to make the most of our gluten-free bread every day.

1. Start Your Day Right:

• Healthy Breakfast: Begin your morning with a nutritious breakfast. Our gluten-free bread is perfect for avocado toast, topped with a sprinkle of chia seeds and a drizzle of olive oil. It’s a great way to fuel your day with energy and nutrients.
• Sweet Treat: For a sweeter option, try our bread with almond butter, banana slices, and a touch of honey. It’s a favorite among our customers and a fantastic way to enjoy a gluten-free start to your day.

2. Midday Motivation:

• Lunch Inspiration: Our bread makes for the perfect sandwich base. Whether you prefer a classic turkey and cheese or a veggie-packed delight, our gluten-free options keep you satisfied and energized throughout the afternoon.
• On-the-Go Snacks: Create simple yet tasty snacks by spreading hummus or guacamole on our bread slices. Add some sliced veggies for a crunchy, satisfying treat.

3. Evening Indulgence:

• Dinner Delights: Use our bread to complement your dinner. It pairs wonderfully with soups, stews, and salads, adding a delightful texture and taste to your meals.
• Gourmet Toasts: Try gourmet toast creations for dinner. Our community loves topping our bread with sautéed mushrooms, garlic, and fresh herbs for a quick and delicious evening meal.

4. Success Stories:

• Emma’s Journey: Our founder, Emma Fields, overcame her gluten allergy by creating delicious gluten-free bread. Her story is a testament to how our bread can transform your gluten-free journey.
• Customer Testimonials: “Since incorporating Fresh Fields Bakery bread into my daily routine, I’ve noticed a significant improvement in my overall well-being. It’s so versatile and delicious!” – Sarah M.
• Community Favorites: Share your favorite ways to enjoy our bread on social media using #FreshFieldsDaily. We love seeing your creative ideas and delicious creations!

5. Never-Ending Bread:

• Consistent Deliveries: With our subscription service, you’ll never run out of your favorite gluten-free bread. Regular deliveries ensure you always have fresh bread on hand, making it easy to incorporate into your daily meals.
• Recipe Inspiration: Each month, we provide new recipes and meal ideas to keep your routine exciting and varied. Look out for our newsletter for fresh inspiration and exclusive subscriber recipes.

We’re Here to Help:

If you have any questions or need more ideas on how to incorporate our gluten-free bread into your daily life, our customer support team is here for you. Contact us at [Customer Support Email] or [Customer Support Phone Number].

Thank you for making Fresh Fields Bakery a part of your daily routine. We’re committed to providing you with the best gluten-free bread experience possible.

Enjoy every bite,

The Fresh Fields Bakery Team

Brand story/explanation or introduction

Timing: 1-2 days after the previous

Objective: If you don’t have a compelling founder story, then a great brand story can do the trick. Let your subscriber know about what you do and why you do it.

Subject Line: The Yeast That Makes Fresh Fields Bread Rise

Email Content: 

Hi [Customer’s First Name],

At Fresh Fields Bakery, we’re passionate about more than just baking bread – we’re committed to providing a truly exceptional gluten-free experience. Here’s a look at what drives us and why we’re dedicated to bringing you the best in gluten-free baking.

Our Mission:

Fresh Fields Bakery was born out of a simple idea: everyone deserves to enjoy delicious, high-quality bread, regardless of dietary restrictions. We know that finding tasty and safe gluten-free options can be challenging, which is why we’ve made it our mission to fill that gap with our handcrafted bread.

What We Do:

1. Quality Ingredients:
   • We believe that the best bread starts with the best ingredients. That’s why we source the finest gluten-free flours, seeds, and natural sweeteners. Each loaf is made with care, ensuring that every bite is flavorful and nutritious.
2. Handcrafted with Love:
   • Our skilled bakers take pride in their craft, hand-making each loaf with attention to detail and a passion for excellence. From mixing the dough to the final bake, every step is done with love and care to guarantee the highest quality.
3. Commitment to Freshness:
   • Freshness is at the heart of what we do. Our bread is baked in small batches and delivered quickly to ensure it reaches you at its peak. We use no preservatives, so you can enjoy the natural, wholesome taste of freshly baked bread.

Why We Do It:

• Creating Joy:
  • We understand that food is more than just sustenance; it’s about joy, connection, and comfort. We aim to bring happiness to your table with bread that’s as delightful to eat as it is safe for those with gluten sensitivities.
• Building Community:
  • At Fresh Fields Bakery, we’re more than just a brand – we’re a community. We love connecting with our customers, hearing your stories, and sharing in your gluten-free journey. Your support and feedback inspire us to keep innovating and improving.
• Making a Difference:
  • We’re committed to making a positive impact. From our eco-friendly packaging to our support for local farmers and suppliers, we strive to operate in a way that’s good for you and good for the planet.

Join Us on Our Journey:

We invite you to be a part of the Fresh Fields Bakery family. Whether you’re new to gluten-free living or a seasoned pro, we’re here to provide you with delicious, trustworthy options that make life easier and tastier.

Stay Connected:

• Follow Us: Keep up with our latest news, product launches, and special offers by following us on [Social Media Platforms].
• Share Your Experience: We love hearing from our customers! Share your favorite Fresh Fields moments with us at [Customer Support Email] or on social media using #FreshFieldsStory.

Thank you for choosing Fresh Fields Bakery. Together, we’re rising to new heights in gluten-free baking.

Warm regards,

The Fresh Fields Bakery Team

Unique product features

Timing: 1-2 days after the previous

Objective: If there is anything unique with how your product is made, like ingredients, where it is made, how it is manufactured, or anything like that, share it here.

Subject Line: The Secret Behind Fresh Fields Freshness

Email Content: 

Hi [Customer’s First Name],

At Fresh Fields Bakery, we pride ourselves on delivering the freshest and most delicious gluten-free bread. Today, we’d like to take you behind the scenes and share what makes our bread so special and why it stands out from the rest.

1. Exceptional Ingredients:

• Sourced with Care: We use only the highest quality, non-GMO, and organic ingredients. Our gluten-free flours come from trusted suppliers who share our commitment to excellence. This ensures that each loaf is not only safe for those with gluten sensitivities but also packed with natural goodness.
• Wholesome Additions: Our recipes include nutritious seeds, nuts, and grains, like chia seeds, flaxseeds, and quinoa, adding extra texture, flavor, and nutritional benefits to every bite.

2. Artisanal Craftsmanship:

• Handmade with Love: Each loaf of Fresh Fields bread is handcrafted by our skilled bakers. We follow traditional baking techniques, allowing the dough to rise naturally and develop its unique flavor. This artisanal approach ensures that every loaf is made with care and attention to detail.
• Small Batch Baking: We bake our bread in small batches to maintain the highest quality and freshness. This method allows us to carefully monitor each step of the process and ensure that every loaf meets our exacting standards.

3. Innovative Techniques:

• Natural Fermentation: We use natural fermentation methods, allowing our dough to develop slowly over time. This not only enhances the flavor but also improves the texture, making our gluten-free bread soft, moist, and full of character.
• No Preservatives: We believe in keeping our bread as natural as possible. That’s why we avoid using any artificial preservatives, additives, or fillers. Our commitment to purity means you get bread that’s as close to homemade as it gets.

4. Freshness Delivered:

• Locally Baked: Our bakery is located in the heart of [Your Location], where we bake fresh daily. This local approach means our bread spends less time in transit and more time on your table, as fresh as the day it was baked.
• Eco-Friendly Packaging: We package our bread in sustainable, eco-friendly materials that help maintain its freshness while being kind to the environment.

5. A Commitment to Quality:

• Rigorous Testing: Every ingredient we use and every loaf we bake undergoes rigorous quality testing. We ensure that our gluten-free bread not only tastes great but also meets the highest safety standards for those with gluten allergies.
• Continuous Improvement: We’re always looking for ways to improve. Our team is dedicated to researching and experimenting with new techniques and ingredients to bring you the best gluten-free bread possible.

Experience the Fresh Fields Difference:

We invite you to taste the difference that our commitment to quality and craftsmanship makes. From our carefully selected ingredients to our artisanal baking methods, every aspect of Fresh Fields Bakery is designed to bring you the freshest, most delicious gluten-free bread.

Thank you for being part of our journey. We’re honored to share our passion for great bread with you.

Warm regards,

The Fresh Fields Bakery Team

Additional benefits (community, products)

Timing: 1-2 days after the previous

Objective: This is a final opportunity to remind people of their subscription perks, anything else that is special with your brand, content, or community.

Subject Line: Last Thing – Don’t Forget!

Email Content: 

Hi [Customer’s First Name],

As a valued member of the Fresh Fields Bakery family, we want to make sure you’re fully aware of all the fantastic perks and unique aspects of your subscription. Here’s a final reminder of why being part of our community is so special:

1. Exclusive Subscriber Perks:

• Freshness Guaranteed: Enjoy the convenience of having freshly baked, gluten-free bread delivered to your doorstep regularly. Our bread is baked in small batches and shipped promptly to ensure it arrives fresh and delicious.
• Special Discounts: Subscribers receive exclusive discounts on all our products, including new releases and seasonal specialties. Look out for special offers in your inbox!

2. Flexible and Easy Management:

• Customize Your Subscription: Tailor your deliveries to suit your needs. Adjust your delivery frequency, change your product preferences, or skip a delivery with ease. Manage your subscription anytime through your account: [Insert Account Link].
• Pause or Cancel Anytime: We understand that life can be unpredictable. You can pause or cancel your subscription at any time without any hassle.

3. Delicious Inspiration:

• Monthly Recipe Ideas: As a subscriber, you’ll receive our exclusive monthly recipe newsletter, filled with delicious ideas to make the most of your gluten-free bread. From gourmet sandwiches to creative toast toppings, we’ve got you covered.
• Community Creations: Join our vibrant community of gluten-free enthusiasts. Share your creations and see how others are enjoying their Fresh Fields bread. Tag us on social media using #FreshFieldsBakes to be featured!

4. Our Commitment to Quality:

• Handcrafted Excellence: Every loaf is made with love and care by our skilled bakers using the finest gluten-free ingredients. We follow traditional baking methods to ensure each loaf is perfect.
• Sustainable Practices: We’re committed to being eco-friendly. Our packaging is sustainable, and we support local farmers and suppliers who share our values.

5. Dedicated Customer Support:

• Here to Help: Our customer support team is always here for you. If you have any questions or need assistance with your subscription, don’t hesitate to contact us at [Customer Support Email] or [Customer Support Phone Number].

Join the Fresh Fields Community:

• Follow Us: Stay updated with our latest news, product launches, and special events by following us on [Social Media Platforms].
• Share Your Story: We love hearing from our customers! Share your gluten-free journey and how Fresh Fields Bakery has made a difference in your life.

Thank you for being a part of Fresh Fields Bakery. We’re grateful for your support and excited to continue bringing you the best in gluten-free baking.

Warm regards,

The Fresh Fields Bakery Team

Get segmentation right before sending out a welcome email 

Get segmentation right before sending out a welcome email 

Brands sometimes make the mistake of setting up welcome emails to trigger right after a subscription sign-up without segmenting out pre-existing subscribers. 

So, if one of your subscribers adds a new product to their subscription, they might receive emails they’ve already seen. The trouble is that they’re then added to several different flows and receive a wild number of emails from your brand. 

They start to tune you out. They miss important brand announcements, promos, discounts, and even perks. 

You can get around this by setting up subscriber flows for your core products (rather than for every product) as long as there’s enough to differentiate them.

You can also opt them out of emails if the products are too similar, use dynamic content flows, and segment within the flows to ensure they’re not receiving the emails more than once.

Best time to send a welcome email to new subscribers

Welcome emails, at least the first one you send out, should be fairly immediate. The initial sign-up or the purchase of their first subscription order should be the trigger. 

Any other emails you send in your welcome series should follow at a pace of one to two days after the initial email.

The only exception is the second email. If your first email is simply to confirm the subscription itself and get the subscriber to set up their account, you could send the second email right after.

FAQs: