Video
Email vs. SMS: Which is Better for Retention?
Gina and special guest Alex Beller, President and Co-Founder of Postscript, dive deep into the world of email vs. SMS for customer retention, the evolving role of AI in marketing, and actionable strategies for subscription brands.
What you’ll learn:
- Tips on finding the right frequency for your email and SMS campaigns
- Real-world examples of brands using SMS to build habits, drive engagement, and boost reorders
- [Case Study] How a simple AB test with a free gift slashed churn by over 50%!