Video
Boost Subscriber CVR!
Gina is joined by Amanda, First Day’s Director of Ecommerce and Lifecycle Marketing, to share First Day’s data-driven approach to subscription marketing and reveal why failed tests can be just as valuable as successful ones.
What you’ll learn:
- How First Day uses A/B testing to optimize their subscription program
- A surprising mystery gift test that boosted customer retention
- [Case Study] How a simple AB test with a free gift slashed churn by over 50%!