Top 100 Black Friday Deals and Sales from Stay AI’s DTC Brands

Our Black Friday & Cyber Monday Shopping List

We love celebrating and supporting the awesome DTC brands in our community, so we pulled together a list of the top 100 Black Friday DTC sales you can shop from Stay AI merchant brands. Check ’em out here!

Update: These 2023 deals may be old news, but feel free to use these as ideas for your BFCM promotion and offer strategy this year!

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Top DTC Apparel and Jewelry Black Friday Deals

1. Gain the Edge

Shop Gain the Edge’s Black Friday sale for up to 80% off their athlete-loved grip socks, and spend $80+ for free shipping.

2. Mint & Lily

Mint & Lily’s gorgeous jewelry is 25% off sitewide with free shipping this BFCM. Spend $100 to unlock a 30% off your order, or spend $200 to unlock 40% off.

3. Roma Designer Jewelry

With 35% off all items sitewide, Roma has a ton awesome options for jewelry lovers including bracelets, necklaces, anklets, and more.

4. Short & Suite

Dual jewelry & skincare brand Short & Suite is offering Black Friday shoppers 40% off sitewide, free shipping, and a bonus pair of mystery earrings with each order. Use code CYBER40 to unlock the deal!

5. True Classic

True Classic is undoubtedly one of the most loved menswear brands of 2023. Shop their Black Friday sale for up to 70% off sitewide.

6. ViaSox

ViaSox’s diabetic-friendly compression socks are on sale for up to 50% off this Black Friday. Spend $60 to unlock free shipping with code: SANTA.

7. Whiskers Laces

Whether you’re looking for new laces for your dress shoes, sneakers, boots, or golf shoes, Whiskers has you covered. Shop their BFCM sale for 30% off all shoelaces, and buy 4 pairs get your 5th free with code: FIVER.

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Top DTC Beauty, Skincare, & Men’s Grooming Black Friday Deals

8. Alleyoop

Alleyoop’s Black Friday deals just keep getting better! In addition to their entire beauty line up to 50% off, spend $100 to receive $25 back in store credit, no code required.

9. Beekman1802

Beekman1802 is dropping daily deals with massive discounts. At the time we wrote this article, their holiday gift sets were up to 60% off, free shipping included. Check out their site for the latest daily deal!

10. Clean Skin Club

Clean Skin Club’s Black Friday sale is their biggest of the year, featuring 25% off sitewide, 3-for-$30 skincare bundles, and more. Use code: BFCM25

11. Covey

Covey’s entire clean, determatologist-formulated skincare line is up to 20% off this BFCM. No code needed!

12. Curie

We’re huge fans of Curie – and we’re even bigger fans of this Black Friday sale! Get 30% off orders $60+, 20% off orders $40+, and 10% off orders $20+.

13. DERMA E

DERMA E offers a variety of skincare, haircare, and body care products – all clean, vegan, and cruelty-free. Take 30% off sitewide with their Black Friday sale, and get a free vitamin c kit with purchases of $50+. Use code: SALE30

14. Detroit Grooming Co.

Men’s beard and shaving care brand Detroit Grooming Co is offering 30% off sitewide, with free shipping on all orders over $70 this BFCM. Check out their bundles for some great gift ideas!

15. Dr. Zenovia

Dr. Zenovia specializes in combatting hormonally imbalanced skin with their skincare cleansers, moisturizers, and treaments. Use code VIP30 to shop 30% off sitewide this Black Friday!

16. Flewd

Flewd’s stress and anxiety-relieving bath soaks are an absolute treat. Shop Flewd’s BFCM sale for 35% off their holiday sale bundle, which features a 4-pack of their most-loved bath soaks.

17. Glimmr

You probably saw Glimmr’s hair mask recently – it’s gone viral on TikTok and Instagram. This BFCM, buy one hair mask and get a second one free ($40 value).

18. Golden Grooming

Another great pick for men’s beard and body care, Golden Grooming offers a ton of high quality, beautifully packaged men’s grooming products. Shop 30% off sitewide, no code required, and get free shipping on all orders over $60.

19. Grondyke

Grondyke (also known as Tactical Soap) specializes in pheromone-enriched soaps and cologne for men, remarking that they’ll be “the only wingman you’ll ever need”. Shop their sale for a buy-4-bars-get-2-free deal on soap.

20. Kopari

Kopari is as massive beauty brand with a massive cult following. Fittingly, they’re having a massive Black Friday sale. Shop 30% off sitewide, and get a free gift set with a purchase of $85+.

21. Mad Rabbit

If you or anyone you know and love has tattoos, we highly recommend checking out Mad Rabbit’s “Turkey Drop” sale! Their skincare products are designed to keep tattoos looking shiny and brand new – and their entire line is 20% off with code: GIVETHANKS

22. Marianella

In addition to a variety of award-winning luxury skincare products, Marianella also sells bath, body, and fragrance products. Shop their Black Friday sale for 30% off sitewide.

23. Pour Moi

Winner of TIME Magazine’s Best Inventions award in 2020, Pour Moi specializes in revolutionary anti-aging skincare formulas. Shop their Holiday Store for up to 55% thoughtfully curated product bundles.

24. SNOW Oral Care

Another brand with major internet cloud, SNOW’s oral care and whitening products are a DTC best seller of 2023. Their Black Friday sale is massive, featuring up to 60% off products storewide. Plus, if you spend $49, you get a free gift!

25. Supermood

Featured in Elle, Supermood’s premium skincare line is crafted in a Finnish facility that touts the highest standards for clean beauty. Shop their Black Friday deals for up to 30% off.

26. V Beauty Pure

V Beauty Pure specializes in highly pigmented acrylic and gel nail products, as well as offering a variety of tools and brushes. Shop their Cyber Sale for up to 50% off sitewide!

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Top DTC Beverage Brand Black Friday Deals

27. Copper Cow Coffee

Copper Cow’s fan-favorite Vietnamese coffee is 30% off all orders of $45+ with code: CUPOFCHEER

28. For Wellness

Take 30% off sitewide this BFCM with For Wellness. No code needed!

29. Harmless Harvest

Take 25% off Harmless Harvest’s organic coconut smoothies this BFCM! No code needed.

30. Joi

Joi’s plant milk bases are 15% off this Black Friday, and all new subscription orders get a free gift!

31. Kascadia Wine

Kascadia wine’s entire site is 30% off! It’s the perfect time to shop for your holiday beverages, or gifts for wine-loving friends.

32. Proxies

Proxies’ alcohol-free wines, aka “the secret to hangover-free holidays”, are 20% off sitewide. No code needed.

33. PWR Lift

Take 20% off 1 case, 25% off 2 cases, and 30% off 3+ cases of PWR LIFT this BFCM.

34. Psychedelic Water

With deals on both their canned Psychedelic Water and their Good Mood Mix, this Black Friday is the perfect time to try out a new mood-boosting drink.

35. Stur

Stur’s water enhancing flavors are on sale this Black Friday. Take 20% off 2+ packs with code: SIPS20

36. Surely Wine

Stock up on Surely’s fan-favorite non-alcoholic wine for the holidays, with up to 40% off through 11/27. Orders of 12+ wines get a free gift, too!

37. Teabox

Teabox’s massive catalog of tea and tea-lover gifts is 30% off sitewide. Plus, the first 250 orders get a free mystery gift!

38. Vita Coco

Take 20% off of 2 cases, 25% off of 3+ cases and FREE shipping on all orders with Vita Coco this Black Friday.

39. Zero Proof

Zero Proof is offering up to 70% off sitewide, and 20% off cases of their de-alcoholized wines and non-alcoholic cocktails.

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Top DTC CBD Black Friday Deals

40. Dad Grass

Dad Grass’s 25% off sitewide sale runs until Sunday, 11/26 – no code required.

41. Feals

This Black Friday, Feals is offering a killer BOGO deal – buy one pack of their CBD gummies, and get the second one 50% off.

42. Highline Wellness

Highline Wellness is offering 35% off all orders over $100 this Black Friday. It’s the perfect time to stock up on CBD products for calm, energy, sleep, and more.

43. Neurogan

Neurogan is having a massive Black Friday sale, with products up to 73% off. Check out their CBD oil for 40% off, pet products for 25-40% off, and their 1000MG CBD tincture for 73% off!

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Top Black Friday Deals on DTC Food & Snack Brands

44. Backyard Butchers

Backyard Butchers’ Black Friday deal offers up to $144 off subscriptions, plus 2 free ribeyes and free shipping with every order.

45. Broya

Broya’s bone broth is on major sale, with up to 40% off super packs, classic broths, flavored broths and more. No code required.

46. IQBar

IQ Bar is hosting their biggest sale of the year, with 25% off sitewide through 11/27.

47. Jackson’s Chips

Jackson’s chips are 30% off sitewide with code: SUPER30.

48. Kettle & Fire

Take up to 30% off on Kettle & Fire’s bone broths and soups, and get a free gift with purchase.

49. Licorice.Com

Licorice.com’s mouth-watering candies are up to 30% off sitewide. Check out their gifts page for some awesome deals!

50. Momofuku Goods

Momofuku is offering their biggest sale of the year. Spend $100, get $20 off your order!

51. Serenity Kids

Serenity Kids’ entire baby food line is 20% off, with code: BF2023. It’s an awesome opportunity to stock up on pouches, packs, and puffs for your little ones!

52. Outstanding Foods

Outstanding Foods entire snack line is 50% off this Black Friday, including their much-loved cheese balls, puffs, and pig out crunchies.

53. Proper Good

Proper Good is offering 30% off your order this BFCM with code: PROPER30. We highly recommend trying out the tomato basil soup for those cozy winter nights in!

54. Royo Bread

Royo’s low carb, low sugar keto-friendly bread is on sale this BFCM. Take $10 off orders all orders $35+ with code: 10OFF.

55. Tao’s Bakes

Tao’s Bakes snack bars, granola, and nut mixes are all on sale this BFCM. Take 20% off sitewide, and recieve a free “Crowd + Pleaser” all-in-one box for orders over $100.

56. Zesti

Condiment and sauce lovers – this one is for you! Zesti’s limited-edition gift boxes are $80 off this Black Friday.

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Top 2023 Black Friday Deals on Health, Wellness, and Supplements

57. Armra

Armra is another cult-following brand, with thousands of positive reviews on both TikTok and Instagram. They’re offering 20% off sitewide, 40% off subscriptions, plus a free gift with subscription orders.

58. Begin Health

Begin Health’s prebiotics for kids are up to 32% off with code: BFCM32.

59. Black Girl Vitamins

Black Girl Vitamins is offering a killer deal – take 25% off all subscriptions for life this BFCM.

60. Buoy

Buoy’s flavorless and sugar-free hydration drops are on major deal this Black Friday. Take 30% off all subscription orders, and get free shipping with BFCM orders.

61. Calming Co.

Calming Co is offering 30% off sitewide on their stress-fighting tonic mixes. Use code: TURKEY30 at checkout.

62. Cerus Performance

Supplement brand Cerus Performance is offering 25% off sitewide this BFCM. Check out their Creatine, REM, and Flow supplements for awesome deals.

63. Clevr

Clevr is offering up to 40% off their award-winning, superfood latte blends. Plus, you can save $63 on their all-in-one “Ultimate Kit”!

64. Dose

Dose is offering their biggest sale of the year, with up to 30% off your order of organic wellness shots. No code required!

65. Dr. Kellyann

Dr. Kellyann’s Black Friday sale is tiered, offering 15% off all orders, 20% off orders of $150+, and 25% off orders $250+.

66. Dragon Hemp

Check out Dragon Hemp’s massive BFCM sale, with 25% off sitewide, and free shipping on all purchases of $100+.

67. Feel Goods

Feel Goods’ fan-favorite hydration, gut health, and immunity blends are all 25% off this Black Friday. Use code: SHOP25 to snag the deal.

68. Funk It

Funk It is offering tiered deals on their hormone-balancing supplements. Unlock 15% off orders of $50+, 20% off orders $75+, and 30% off all orders over $100+ with code: BFCM. Plus, get a free pair of cycle socks with all orders over $50!

69. Golde

Matcha brand Golde is hosting their biggest sale ever, with 20% off sitewide, and a free gift with orders over $100.

70. Good Protein

Good Protein’s BFCM deal includes sitewide discounts up to 40% off, and free shipping on all orders over $55.

71. Grinds

Grinds is hosting a massive Black Friday event, with tons of different freebies and discounts on purchases of their coffee pouches! Check it out for yourself here.

72. Happy Viking

Happy Viking’s superfood meal supplements are 20% off this Black Friday, with code: BF20OFF. Plus, new subscription orders get a free gift!

73. KAGED

KAGED is offering 25% off sitewide, with some of their supplements up to 50% off. Use code: HOLIDAY25 to unlock deals!

74. L’Evate You

Steve Harvey’s wellness brand, L’Evate You, is offering 20% off sitewide for Black Friday. Plus, you can get free digestive gummies with orders of $99+, and a free shaker bottle with new subscription orders!

75. Manukora

Manukora is offering their biggest deal ever on their “honey with superpowers”. Save 40% on their curated honey bundles this Black Friday!

76. MDrive for Men

Men’s wellness brand MDrive Black Friday sale includes 30% off all products sitewide. Use code: BFCM30 at checkout.

77. Moon Juice

Black Friday is Moon Juice’s only sitewide sale of the year! Take 25% off everything, 30% off subscriptions, and get 40% off MiniDew – a hydration and brain supplement.

78. Ned

Take 20% off Ned products sitewide, unlock free shipping with orders of $80+, and get additional free gifts as your order value increases. Use code: HAPPYHOLIDAYS

79. Noonbrew

Noonbrew’s superfood iced tea is 25% off for Black Friday. Use code: BF25.

80. Numo

Numo is offering 30% off sitewide – including their sleep, Apple Cider Vinegar, and immunity gummy supplements. No code required!

81. Powerdose

Powerdose’s creatine gummies are up to 30% off, with additional freebie deals on-site. Check it out here.

82. Pure for Men

Pure for Men’s mens wellness products are up to 50% off sitewide! Plus, get free shipping on all orders of $75+.

83. Rainbo

Rainbo is offering up to 25% off sitewide for Black Friday. Plus, orders over $100 get a free gift with purchase.

84. Rho Nutrition

With up to 60% off on products sitewide, this Black Friday is the perfect time to check out Rho’s liquid supplements.

85. Rootless

This Black Friday, Rootless is offering 30% off their seaweed powered, daily supplement bites.

86. Smoothly

Smoothly’s cult-following gut support supplement is 50% off this Black Friday. It’s well known to be the absolute bloat buster.

87. Sprout Living

Sprout Living is hosting their biggest sale of the year, with 25% off sitewide. Use code NOVEMBERSAVINGS at checkout!

88. Sugarbear Pro

It’s hard to round up all the amazing deals that Sugarbear is offering this BFCM! Check out their discounted holiday exclusive bundles, packed with free gifts and awesome health benefits.

89. Truvani

Truvani’s Black Friday deal includes up to 32%, plus a free pink shaker with orders over $20. Use code: BLACKFRIDAY at checkout to unlock!

90. UCan

UCan’s cyber sale runs until 11/29, offering 30% off sitewide. Plus, orders over $200 get a free gift with purchase.

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Top 2023 Black Friday Deals on Pet Products

91. A Pup Above

A Pup Above is running an awesome BFCM special. Spend $100, and get 1 free box of cubies. Spend $200, and get 2 free boxes of cubies!

92. Holistapet

Holistapet’s Black Friday deal is a classic BOGO. Shop applicable products to buy one, get one free, with code: BFBOGO.

93. Kayode

Shop Kayode’s dog supplements this Black Friday to get 25% off chews, and 35% off subscription orders. No code required!

Top Black Friday Deals on Home Goods & Other Fun Stuff

94. Frey

Black Friday is Frey’s biggest sale of the year, offering 30% off sitewide. We highly recommend the Cedar Grove laundry sheets!

95. Modern Sprout

Modern Sprout’s Black Friday sale is massive, offering 30% off their plants and gift sets sitewide.

96. Net Zero Company

Net Zero’s is offering up to 45% off their eco-friendly product line, plus free shipping on all orders $80+.

97. Package Free

Package Free is running a massive sale, with 40% off sitewide, and 50% off all orders $200+ using code: GIFT50.

98. Pourri

Pourri’s Black Friday deal includes an incredible 60% off limited-time bundles, and 35% off everything else. No code required!

99. Supernatural

Supernatural’s non-toxic, essential oil based home cleaning products are on deep discount this BFCM. Take 35% off bundles, and 25% off all other products sitewide.

100. Hunt a Killer

Hunt A Killer is one of the most-loved date night or family game night products of 2023! Check out their bundle deals here – we even saw one for 51% off!

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Happy shopping, and sending good vibes to all the brands out there running BFCM promos!

– The Stay Ai Team