VinoCheepo Sees 253% Increase in Recurring Subscription Revenue in 6 Months with SBG & Stay AI

The Studio Beverage Group Touch

Receiving a case of wine or a 4-pack of your favorite RTD cocktail straight to your door is incredibly convenient and popular – but can also be a major hassle for your favorite brands.

Selling alcohol online isn’t without its challenges, but thankfully our friends at Studio Beverage Group (SBG) have simplified the process with their first-of-its-kind, end-to-end eCommerce platform specifically designed for alcohol brands to optimize their DTC business. Take a look:

The team also provides marketing and advertising strategy for these brands. Together, we’ve worked with SBG to successfully build and expand full funnel subscription programming for Wine MVP, VinoCheepo, Mule CBD, Loverboy, and Prosecco Zero – to name a few.  

And there’s no better place for subscription than a good wine club. Let’s take a look at one of our favorites: VinoCheepo.

Meet VinoCheepo

Our friends at VinoCheepo are some serious sommeliers, offering the best value wine club on the market to give people the wines they actually want to drink at a price anyone can afford.

Their risk-free subscription model makes it easy to try new ones as often as you’d like – no commitment and no hassle. And our friends at SBG ensure that their day-to-day operations are dialed in and ready for customers to convert to subscription with ease.

Together, since launching VinoCheepo’s subscription program in winter 2023, the team has seen incredible month-over-month subscriber growth thanks to SBG and Stay AI. In the first 6 months of 2024 alone, VinoCheepo has witnessed an incredible 253% increase in recurring subscription revenue.

A Seamless Subscriber Experience, from PDP to Customer Portal

Using Stay’s fully customizable, no-code Customer Portal editor, SBG crafted an unparalleled customer experience that effectively makes the subscriber experience seamless, from reducing CX tickets to increasing subscriber lifetime value. Take a look at their intuitive, easy-to-use Customer Portal that allows subscribers to make changes to upcoming orders with ease:

In addition to in-portal customizations, with SBG’s help, the team was able to customize their on-site buy boxes to simplify the first-time shopper to subscriber experience:

Interested in boosting your program today with SBG and Stay AI? Let’s chat.