Migrating your Shopify brand from one subscription provider to another sounds complicated, but it shouldn’t be. With the right partner, migrations can be smooth and even stress-free during critical times of the year. Each brand leaned on cancel-save flows, promo testing, and, where relevant, winback automations to move fast and then optimize post-launch.
These three brands migrated to Stay AI during the busiest shopping stretch of all, Black Friday Cyber Monday. The results: seamless transitions, fast launches, and subscription programs that have soared since. Triquetra, Happy Aging, and Delta THC Seltzers all went live quickly and confidently, and each has posted impressive subscription growth over the following year.
Triquetra
Triquetra Health is a natural supplements company known for holistic, plant-based nutrition. They wanted a subscription platform that could scale with them through the holiday rush and beyond.
“Even with BFCM chaos, onboarding with Stay felt easy. They acted quickly on our feedback, got us live before the end of the year, and the A/B testing in ExperienceEngine pointed to a simple, on-brand winner: a dosage shot glass free gift that boosted second orders.” – Brittany Blevins, VP of Marketing
After migrating from a legacy platform, Triquetra went live before year-end and built steady growth using promo testing to deliver a compelling second-order free gift: a dosage-sized shot glass. It’s a fun touch that also reinforces proper serving size for hero products, and is practical and effective at nudging second orders.
With a disciplined discount strategy and upsell motion, Triquetra has grown subscriptions by 77% in nine months, while monthly churn sits at healthy benchmark levels. The playbook: simple, on-brand offers plus continuous testing that compounds.
Happy Aging
Happy Aging is a wellness brand focused on longevity supplements and daily health rituals. Preparing to launch right before BFCM 2024, they needed a platform that could get them live fast without weighing down their team.
The migration wrapped quickly, in just a few weeks. Stay configured discounts, PDP updates, and initial promo tests before BFCM so Happy Aging could launch with meaningful experiments on day one.
“Okay perfect. This is great.” – The Happy Aging team on onboarding
Since migrating, Happy Aging’s subscription program has grown 10× compared to Black Friday the previous year. Their save rate climbed 66% in the first three months through cancel-save flows, and winback automations are already bringing subscribers back.
They also enabled promotions targeted to churn-risk customers, as well as testing different free gifts and measuring the take rate on discounted add-ons. These tests informed their new Digital Punch Card rewards – by using the product with the best take rate from their ExperienceEngine promos as the reward.
With a seamless start and compounding wins, Happy Aging shows that even the busiest season can be the smartest time to switch.
Delta THC Seltzers
Delta THC Seltzers is redefining relaxation and focus with premium THC and CBD drinks. As demand surged in 2025, the team chose Stay AI to migrate a fast-growing subscriber base right as they prepared for a major brand moment.
Even when technical hurdles popped up with one of their providers, the feedback was simple: “That’s excellent. Thank you very much.” The process stayed smooth, and within a year, Delta doubled subscribers and modernized their subscription program.
With Stay AI, they:
- Converted more first-time buyers into subscribers via smarter post-purchase flows.
- Reduced cancellations through in-flow, flexible offers, which drove an approximate 30% drop in monthly churn over five months.
- Navigated a rebrand without subscriber attrition, supported by hands-on guidance.
Delta’s story proves big moves can be executed cleanly when you have the right partner, and that operational rigor pays off quickly.
The Takeaway
Migrations do not have to be scary. With Stay AI, the process is smooth, fast, and surprisingly easy, even during BFCM. When you trust the Stay team to migrate your subscription business, no matter the time of year, these brands show how much growth is possible in just a few months.
🎁 Give subscribers the best gift this holiday season: a better experience, stronger retention, and a platform built to scale.
👉 Talk to Stay AI and make your next migration the easiest growth decision you will make this year.
