TL;DR
1906 migrated to Stay AI with zero subscriber disruption and full payments migration, then used Stay’s Merchant Portal + analytics, ExperienceEngine (free gifts) and RetentionEngine to turn a smooth transition into faster acquisition, stronger retention and higher recurring revenue.
The Challenge
1906’s CX team was wasting time fighting a hard-to-navigate merchant UI and opaque reporting. Paused accounts accumulated as “zombie” subscribers, making it hard to prioritize reactivation or to run acquisition campaigns with confidence. The team needed an operationally reliable platform, clear analytics, and quick tools to act on subscriber signals.
The Solution: Migrating to Stay AI to Drive Retention & Grow Revenue
1. Migrate & stabilize (Onboarding & payments)
- What was done: Stay’s onboarding team migrated payment tokens and historical order data, validated end-to-end flows with a small real-order trickle, and set controlled future bill dates for paused accounts.
- Why it mattered: Zero downtime and 100% of payment methods carried over eliminated customer friction and ops risk so the business could run acquisition immediately.
- Proof: Migration completed in hours with 0 hours downtime and 100% payment methods carried over.
“You run a phenomenal onboarding process… Definitely the best.”
– Steve Blood, 1906
2. Give CX teams fast control (Merchant Portal + analytics)
- What was done: CX got quick-edit subscription pages and clear dashboards so changes and reporting happen in seconds, not hours.
- Why it mattered: Faster workflow meant teams could iterate on offers and support without exports or handoffs — critical for running campaigns and reacting to signals.
- Proof: The team immediately ran subscriber acquisition campaigns and saw fast lifts in subscription KPIs.
3. Drive retention with ExperienceEngine (free-gift cadence)
- What was done: Implemented free-gift incentives via ExperienceEngine on orders 2–6 (a free pouch every few orders).
- Why it mattered: Gifts create a low-cost, high-intent reason for subscribers to return, let customers sample SKUs, and seed future add-ons or swaps.
- Proof: 25% of subscribers are retained beyond Order 3; churn risk after Order 1 fell by 5%.
4. Protect recurring revenue with RetentionEngine (smart saves)
- What was done: Built AI-driven cancel flows and targeted save offers (swaps, skips, discounts) tailored to subscriber profile and churn risk.
- Why it mattered: Serving the right save to the right customer reduces unnecessary churn while protecting margin.
- Proof: 10% increase in saved monthly recurring revenue over the prior two-month period.
5. Iterate & scale (analytics + experiments)
- What was done: With reliable data and controls in place, 1906 ramped acquisition and iterated on ExperienceEngine promos and RetentionEngine treatments.
- Why it mattered: The platform sequence — migrate → instrument → remove friction → experiment — let the team scale growth predictably.
Results
- +27% recurring orders in the initial weeks after migration.
- 0 hours of downtime during migration; 100% of payment methods carried over.
- +15% total subscription revenue and +24% recurring revenue in the weeks after migration (immediate post-migration lift as campaigns launched).
- 25% of subscribers retained past Order 3; –5% churn risk after Order 1 through free-gift cadence.
- 10% increase in saved MRR over two months via RetentionEngine.
“This is amazing. I am loving these analytics and they are just so easily displayed.”
– Erika Amort, 1906
