Subscription Growth by the Numbers
Increase in Subscription Revenue, in 30 Days
Growth in Subscription Cart Revenue, in 60 Days
Growth in New Subscriber Revenue, in 90 Days
A Pup Above Scales Subscription Revenue 53% in 30 Days with Stay Ai’s Bundle Builder and Branded Customer Communications
A Pup Above is committed to helping their customers take the best care of their pets, with 100% human grade dog food that boasts 50% more protein than the competition. They place a strong emphasis on protecting the company’s brand and customer experience, understanding that in today’s competitive market, a positive customer experience is crucial in retaining customers and growing the business.
Challenges
The APA team was seeking a subscription solution that offering better customer and merchant portals, stronger analytics, and better bundle functionality. As a result, they migrated from Smartrr and chose Stay Ai as their new subscription provider.
The Solution: Stay Ai
By switching to Stay Ai, the A Pup Above team was able to achieve all of their objectives and create a more seamless and personalized subscription experience for their customers. Since their migration, A Pup Above has deployed a gamified bundle builder, a beautiful customer portal, and engaging emails to make the customer journey more interactive and enjoyable. With Stay Ai, they have seen an increase in revenue and customer satisfaction – all while reducing churn.
Strategy
Here are some of the strategies A Pup Above implemented to achieve such monumental growth just 30 days after moving to Stay:
Implementing Stay Ai’s Custom Bundle Builder: Prior to migrating, the team wasn’t able to set up new bundles easily — it was a massive hassle without access to major development resources. Stay Ai gave them the functionality they needed, without requiring additional development resources.
The new functionality allowed customers to create personalized boxes with only the products their dogs love, cutting down churn and increasing retention as customers received a more engaging, gamified shopping experience. This led to a high average order value, protecting overall recurring revenue. Additionally, the bundle builder helped reduce first-time subscription churn by offering more value, a better experience, and exactly what customers wanted.
Enhancing the Customer Experience with Branded Emails & Stay Ai’s No-Code Customer Portal: A Pup Above leveraged their inventive and colorful branding and dog-emotive imagery to communicate the value of the bundle builder through customer portals and native communications. They built beautiful transactional emails for every subscriber touchpoint with the easy drag-and-drop editor.
The previous code-based emails on Smartrr were not easy to update or make appealing, but with Stay Ai, A Pup Above achieved higher engagement from subscribers and used their powerful pet imagery based branding to make subscribers feel more affinity to the brand.
They also used in-banner ads to push new products and the bundle builder, which led to an increase in add-ons, bumping up overall subscription revenue, and an increase in subscriptions to the new product following the banner ad placement. Subscribers would log in to their portal and then become aware of any new products or launches, and were then able to add it to their order with just a click.
Results
By providing an on-brand customer experience for both subscribers and potential subscribers through a bundle builder and integrated customer communications, A Pup Above saw a 53% increase in subscription revenue 30 days post bundle-builder implementation. Stay Ai’s seamless functionality and A Pup Above’s inventive and colorful branding combined to create a personalized and engaging customer journey that led to a significant boost in revenue.
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