Welcome to Stay’s Product Updates
We’ve been shipping A LOT 🎉
Over the last few weeks, we’ve rolled out a wave of product updates focused on helping subscription teams move faster, personalize smarter, and actually see what’s working.
This month, we’ve rolled out segmented cancellation flows, faster analytics, prepaid swaps, customer portal upgrades, and auto-applied rewards. Don’t worry, we’re not stopping there. Make it to the bottom of this email, and you’ll get a look at what’s coming up in the next few weeks. But first, let’s see what you can do TODAY.
Buckle up 💰
January Releases 🛠️
🛟 Unlimited Cancellation Flows
Built on Stay’s AI live-learning technology.
What this means for you:
Brands are seeing 30-35% save rates, so find 30 minutes to set this up (or ask your Stay CSM). Improved relevancy of save offers, unlimited steps, cleaner visibility, and new design features to keep your brand image on point 💅.
What’s new:
- Measure performance at every step with in-screen analytics, just like Klaviyo flow reporting. You can see what’s working and make changes easily.
- See the full flow clearly without spiderweb builders or disconnected screens.
- Improved preview features so you understand exactly what your customers are going through, and you can edit them in real time.
- Route subscribers using Segments so customers with high LTV, specific products, or anything else you want to group by receive the right treatment.
Want to learn more?
Watch the video below or check out these new playbooks in the Stay AI help center for guidance on setting your cancel flows up for success!
- Cancellation Survey Best Practices Playbook
- Setting Up Your Cancellation Survey
- Cancellation Survey Playbook: Advanced Save Offers
🎯 Segments – Reusable, Behavior-Based Targeting
Your customers deserve an experience tailored to them.
What this means for you:
Easily build universal custom segments for more personalization across the subscription experience.
With Segments in Stay, you can build behavior-based audiences once and reuse them across the platform — starting with cancellation flows, analytics, and banners; workflows coming soon!
For example:
Take newer subscribers who say “I’m not feeling the effects” to an education-first save offer, while longer-tenured subscribers see a stronger incentive like a swap or discount. Even simpler, show customers with Product-A different offers than customers of Product-B.
🎁 Auto-Apply Rewards for Digital Punch Cards
Eliminate customer confusion with easily redeemable rewards.
What this means for you:
Set up credits or free gifts that auto-apply on their next subscription order without a single click.
What’s new:
- Reduce friction for customers. Automatically apply rewards as soon as they’re earned.
- Stay in control. Use a simple toggle to control your settings of auto-apply vs. in-portal redemption. Want customers to accept the reward first? That’s fine, too!
📊 Faster, More Robust Analytics
Analytics that load faster than your wifi.
What this means for you:
Load large data-sets with custom date ranges in real time so you can understand your data instantly.
🔁 Flexible Prepaid Subscriptions
Improving your customers experience, because pre-paying shouldn’t mean sacrifice.
What this means for you:
Allowing your customers more flexibility. You can now sell prepaid subscriptions that allow customers to swap to a new product in the middle of their prepaid allotment.
What’s new:
- Allow prepaid customers to swap products at the same price.
Coming in February 👀
🛸 Get Answers to Your Analytics Questions in Seconds with Staylien
Meet Staylien, your analytics co-pilot. Think ChatGPT, but armed with all of your subscription analytics.
What this means for you:
Faster answers, less digging, and quicker decisions. You’ll save hours every month that you can use to actually optimize your program instead of just understanding it.
Staylien may be cute, but he isn’t just a pretty face.
For example:
Want to know how retention is looking for subscribers acquired during BFCM? Ask Staylien: “Show me retention rates for customers who subscribed in [timeframe].” He’ll dig through all of your data and send back a concise report. It’s epic.
Want early access?
Reply to this email, and we’ll get you set up today!
🎉 Full Creative Control Customer Portal
We’ve rebuilt the Customer Portal to give brands real flexibility, not rigid templates.
What this means for you:
Drag and drop to create any customer portal design you can think of. Make widgets wider, smaller, full length, or side-by-side. Test dynamic banners and create personalized experiences that feel intentional to customers.
What’s new (besides everything):
- Seamless payment updates. Customers can update their payment method without leaving the front page.
- Brand-perfect portals. Easily match your colors, fonts, and layout with a fast, intuitive editor.
- Built for speed at scale. Subscriber actions like discounts and product swaps execute instantly, even during peak traffic.
- Create custom subscriber journeys. Personalize banner ads and offers based on saved segments.
Reminder: What You Might Have Missed in Q4
While you were busy with Q4 promos, we were busy shipping updates for you. Here are some highlights in case you missed them.
Update Payment Method Directly in the Portal 💳
Subscribers can now update their credit card directly in the customer portal — no more email loops or broken update flows. Learn more here.
Product Performance Dashboard + Exports
View variant-level churn, revenue, and subscriber data across your entire catalog — and export it when you need to go deeper. Check out the playbook.
Global SMS Login
Let subscribers log into their customer portal via text message. Send a direct SMS link so customers can manage their subscription without hunting for an email.
New Shopify Accounts Login + Stay Account Extensions
Move customers to Shopify’s new account system and use Stay’s account extensions so subscribers can reliably access and manage their subscriptions without login issues.
Quick Actions Stacking + Conversion Analytics
Quick Actions now stack, so customers can swap products, add a gift, and “get it now” in a single click. See exactly how each action performs with click and conversion analytics.
Subscription Product Catalog
Manage one-time vs. subscription discounts, control how products appear in the customer portal, and choose what’s featured in the product carousel — all from one centralized, variant-level panel.
Post-Purchase Upsells (with Native A/B Testing)
Turn the thank-you page into a high-intent growth moment. Upgrade customers to subscribe or suggest relevant add-ons — and prove what works with built-in A/B testing.
Friendly Subscription Naming
Customers can name their subscriptions in the portal, making it easier to manage multiple subscriptions and reducing confusion and support tickets.
Anything you want to see in an upcoming release? We’d love to hear it. Just respond to this email and let us know!
This is just the beginning 👩🏻💻
Gina
