Introducing: Subscriber Rewards that Pack a Punch 👊 Digital Punch Cards are here! Learn More
Blog/Introducing Digital Punch Cards 👊

Introducing Digital Punch Cards 👊

Our First-to-Market Rewards Solution is Here: Meet Digital Punch Card 👊

If you run a coffee shop and offer one free coffee for every 10th punch on a punch card, customers are more incentivized to come back to buy your coffee more often. 

But why is that?

Research into human behavior reveals that the closer customers see themselves reaching a goal, the more likely they are to come back and order again until they reach it.

This is why we’ve built our new first-to-market feature, Digital Punch Cards!

Using a format most everyone can recognize, Digital Punch Cards are embedded directly into your customer portal and allow subscribers to see and visually track their rewards journey in real-time and then seamlessly apply rewards to upcoming orders.

Now, you can engage customers with their favorite punch cards – digitized

How Does It Work?

At Stay AI, we believe in creating highly visual subscriber journeys that keep customers engaged throughout their order cycles and show them their progress toward exciting and exclusive rewards.

This feature is easy to set up and is customizable to your needs. 

  • Step 1: Choose the number of “punches” 
  • Step 2: Select the incentive or reward to give subscribers who reach the last punch on their card – this can be a free order, product, and more
  • Step 3: Select a minimum order value required for subscribers to receive a punch to ensure all rewards are met after passing a specific threshold

Our Digital Punch Card widget lives in the upper portion of the customer portal dashboard, making it seamless for subscribers to log in and view their progress at any time to see how close they are to their next reward.

By gamifying the reward experience with fun, punchy visuals, Digital Punch Cards take rewards strategy to the next level.

Digital Punch Card & ExperienceEngine Work Hand-in-Hand

With ExperienceEngine, you can utilize our AI to split-test different products as gifts or the same product with varying discount amounts on a subscriber’s upcoming order to see which offers are the most successful in reducing churn in the cohorts identified as most likely to cancel. Digital Punch Cards take this a step further by providing an opportunity to surprise and delight subscribers at key milestones. 

By first using ExperienceEngine to determine which incentive works best for your target audience, you can decide what reward(s) will work best as incentives for your Digital Punch Card.

For example, let’s say your brand is trying to determine whether a free shaker bottle or a free key chain best optimizes retention. You can use ExperienceEngine to set up a free shaker bottle on order three and A/B test it against a free key chain. Through that A/B test, see which one has the highest success rate for retention and how the product and order cadence drive AOV. 

That data will directly impact how to set up Digital Punch Cards, allowing you to make data-driven decisions when selecting which product and order number should apply as the punch card incentive.

Stay AI sets your brand up for success with real data-powered analytics, backed by rigorous split-testing, that you can then apply to a Digital Punch Card that will run for six months, a year, or however long you want it to.

Get ready to take the subscriber journey further by offering your customers an unparalleled brand experience—and an even greater LTV.

Interested in Digital Punch Cards?

You won’t see another subscription solution utilizing the familiarity of punch cards with customizable and easy-to-set-up rewards functionality. We’re so excited for you to engage subscribers throughout their journey and give them a rewards system that truly packs a punch 👊

The beta launch of Digital Punch Card is now available for current Stay AI merchants. If you’re interested in being one of the first to use this feature, contact us today!


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Blog/Stay AI Raises Additional Funds to Fuel Innovation in the Subscription Space

Stay AI Raises Additional Funds to Fuel Innovation in the Subscription Space

Stay AI Raises Additional Funds to Fuel Innovation in the Subscription Space

We’re thrilled to announce that in May of 2024 Stay AI raised $9M of additional funding led by Telescope Partners to support further innovation and bring new features to market for our customers. This brings our total capital raised to over $24M, following a successful Series A last summer. 

Founded to address the limitations of legacy subscription tools, Stay has migrated more than 500 merchants to our platform. The funding will be utilized almost exclusively to build new innovative products for Stay’s merchants so that we can continue to push the industry forward. 

So, what’s next for our customers?

Co-founders Gina Perrelli and Pierson Krass are excited to continue bringing first-to-market features to our merchants in 2024 including:

  • More machine learning and AI to expand personalization across every customer touchpoint and to improve business outcomes with automated optimization.
  • Expansion of subscriber rewards and loyalty, to continue to give merchants new options to engage with their subscribers, proactively reduce churn, and build community. 
  • Acquisition tools, to help brands acquire more high-value customers and activate recurring revenue programs in new and unique ways. 

Harnessing AI for Unmatched Retention Strategies 

Stay’s differentiator continues to be our AI-powered features to reduce churn and improve AOV. Trained on brand-specific data sets, these models provide customized and actionable data and performance optimization across key retention tactics. Top Shopify brands such as Armra, Olipop, Lemme, Tru Earth, Magic Spoon, and more, leverage this data in their programs to drive sustained growth. 

Our models have been perfected over the last three years, and as a result, Stay provides the most accurate churn-risk forecasting available for brands. Typically, our AI-powered features beat human settings and manual testing by 20-30%. In the last 12 months, we saved over $150m in lost revenue for our merchants.


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Blog/Stay AI’s Director of Product Unpacks All Things Digital Punch Card

Stay AI’s Director of Product Unpacks All Things Digital Punch Card

Stay AI’s Director of Product Unpacks All Things Digital Punch Card

This week, to celebrate the launch of our new-to-market Digital Punch Card feature, we sat down with Karin Brashears, Stay AI’s Director of Product, to unpack all things Digital Punch Card!

Q: Digital Punch Cards are here! What would you say is the “TLDR” of Digital Punch Card for those who haven’t heard about it yet?

Karin: Digital Punch Card is a revolutionary idea that takes on rewards and loyalty with a fun, gamified customer experience. We’ve taken a nostalgic punch card and “digitized” it on the customer portal for your subscribers to actually see their progress and how they’re tracking toward a reward. Merchants have ownership over setting up a free order or a free product and can track those throughout multiple orders. So, it really is just a new take that we haven’t seen anywhere else in the marketplace for loyalty and retention. 

Q: Are there any specific elements of Digital Punch Card that you’re most excited about?

Karin: I’m really excited and interested to see how our merchants use the data we provide on the merchant portal already to tie into their Digital Punch Cards. 

We’ve set up some really cool analytics within the Executive Summary Dashboard that can be used to figure out the most optimal way to set up your Digital Punch Card. For instance, using AOV to determine your brand’s maximum free order value. Additionally, ExperienceEngine’s A/B tests can lead merchants directly to determine which products make the most sense for retention and should be used as incentives.

I’m really excited to see how merchants’ use of Stay’s features comes full circle in terms of application to using Digital Punch Cards.

Q: Can you tell me more about how Digital Punch Card weaves into Stay AI’s existing analytics suite and how it works in tandem with ExperienceEngine? 

Karin: So what I would do is set up an A/B test in ExperienceEngine with whatever products I want to offer as a promotion. Let’s say my brand is trying to determine whether a free shaker bottle or a free key chain optimizes retention best. I would set up a free shaker bottle on order three and A/B test it against a free key chain. Through that A/B test, I can see which one has the highest success rate for retention and see how the product and order cadence drive AOV. Because ExperienceEngine allows for fluid tests, I can swap out those products and order cadences to continuously gauge optimization. 

That data will directly impact how to set up Digital  Punch Cards, allowing me to make data-driven decisions when selecting which product and order number should apply as the Digital Punch Card incentive.

This is how Stay AI sets brands up for success with real data-powered analytics, backed by rigorous split-testing, to then apply to a more sticky and long-term Digital Punch Card that will run for six months, a year, or however long you want it to.

Q: What makes Digital Punch Cards different from other reward tools or features that exist in the market?

Karin: Digital Punch Cards offer a few differentiating factors. Firstly, it’s a simplified no-point loyalty system. Tracking points can be complex and overall challenging, whereas with a punch card system, you either earned a punch or you didn’t. 

For customers, the biggest thing with point acquisition and tracking rewards in that way is that it’s a variable reward at the end. So typically, point programs require in-depth messaging and explanation for customers to understand the benefit and justify the purchase. When it comes to Digital Punch Cards, it’s a one-to-one experience. You know that your punch will equate to a free order or product. The direct association of purchase to reward is extremely impactful in training customer behavior. 

Additionally, it’s really exciting to integrate the Goal Gradient Theory, the idea that the closer customers see themselves reaching a goal, the more likely they are to come back and order again until they reach it. We are truly putting that into place in a digital format.

Digital Punch Cards give customers a feeling of success, coupled with a dopamine hit after a successful purchase. That gives the user more impetus to continue being a repeat purchaser compared to maybe earning something that you can’t see or just aggregating points in the background.

We’re able to have customers see their action as an accomplishment and then further want to experience that dopamine hit over and over again, inching them towards that end reward.

Thanks for chatting with us, Karin!
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Learn More About Digital Punch Card

Blog/Stay AI’s Integration with Inveterate Has Arrived!

Stay AI’s Integration with Inveterate Has Arrived!

Inveterate Integration with Stay AI

Stay AI’s Integration with Inveterate Has Arrived!

Stay AI is thrilled to announce the launch of our first-to-market integration with Inveterate! With this integration, Stay merchants can build a powerful membership and loyalty program with Inveterate and give subscribers immediate access to exclusive benefits directly within Stay AI’s customer portal.

When you integrate Stay AI and Inveterate, you’ll be able to see which subscribers are members of your loyalty program in your Merchant Portal. Members can apply credits, add early-access products, and more directly from the Customer Portal.

How does it work?

Let’s say you’re a coffee subscription company using Stay AI and Inveterate. Your subscribers can navigate to the “Membership” panel in their Customer Portal to access membership benefits, including anniversary credits, exclusive flash sales, early access to new drops, and more.

If you’re an active Inveterate user and have set up your Merchant Tiers, configured your membership rewards, and determined which products are available for Eoarly Access, then all of these benefits would now be accessible and manageable via the Stay AI Customer Portal. Any members who are also subscribers will be visible within the Stay Merchant Portal with a “Member” widget in the top left-side corner.

Within Stay AI, you can share these early-access products on the Membership page in the Customer Portal. Give your most loyal subscribers exclusive sneak peeks at products you’re not ready to share with everyone else yet.

Combine subscription and membership rewards to create a powerhouse program for your users today!

Interested in a demo? Send our team a message 🩷

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Unified checkout.

Long gone are the days of needing a separate checkout and all the headaches that caused. We integrate seamlessly with Shopify so the rest of your techstack runs smoother.

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Lose the analysis paralysis.

Zero-fluff dashboards that don’t suck. We determine the KPIs that matter for your business goals so you can focus on what’s important – our reports are lean, mean, and informative.

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Do ALL the A/B testing.

Which discount works better? Are we more likely to retain subscribers if we offer a GWP or add-on every other month? Do people even like our merch? If you can ask it, you can test it.

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Unified checkout.

Long gone are the days of needing a separate checkout and all the headaches that caused. We integrate seamlessly with Shopify so the rest of your techstack runs smoother.

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Lose the analysis paralysis.

Zero-fluff dashboards that don’t suck. We determine the KPIs that matter for your business goals so you can focus on what’s important – our reports are lean, mean, and informative.

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Do ALL the A/B testing.

Which discount works better? Are we more likely to retain subscribers if we offer a GWP or add-on every other month? Do people even like our merch? If you can ask it, you can test it.

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About Gorgias

Stay is quickly becoming the leading solution for recurring payments on Shopify with $6m in funding, 40+ full-time team members, and the most sophisticated technology available. Founded in the fall of 2021, Retextion already powers nearly 100 brand’s subscription programs and processes hundreds of thousands of transactions a week.

About Gorgias 2

Stay is quickly becoming the leading solution for recurring payments on Shopify with $6m in funding, 40+ full-time team members, and the most sophisticated technology available. Founded in the fall of 2021, Retextion already powers nearly 100 brand’s subscription programs and processes hundreds of thousands of transactions a week.

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About Gorgias 4

Stay is quickly becoming the leading solution for recurring payments on Shopify with $6m in funding, 40+ full-time team members, and the most sophisticated technology available. Founded in the fall of 2021, Retextion already powers nearly 100 brand’s subscription programs and processes hundreds of thousands of transactions a week.

About Gorgias 5

Stay is quickly becoming the leading solution for recurring pyments on Shopify with $6m in funding, 40+ full-time team members, and the most sophisticated technology available. Founded in the fall of 2021, Retextion already powers nearly 100 brand’s subscription programs and processes hundreds of thousands of transactions a week.

About Gorgias 6

Stay is quickly becoming the leading solution for recurring payments on Shopify with $6m in funding, 40+ full-time team members, and the most sophisticated technology available. Founded in the fall of 2021, Retextion already powers nearly 100 brand’s subscription programs and processes hundreds of thousands of transactions a week.

About Gorgias 7

Stay is quickly becoming the leading solution for recurring payments on Shopify with $6m in funding, 40+ full-time team members, and the most sophisticated technology available. Founded in the fall of 2021, Retextion already powers nearly 100 brand’s subscription programs and processes hundreds of thousands of transactions a week.

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Blog/Product Update: Refined ExperienceEngine Analytics, Transactional Banner Ads, and More

Product Update: Refined ExperienceEngine Analytics, Transactional Banner Ads, and More

While you’ve been cooking up your BFCM plans, the Stay Ai team has been working behind the scenes to further enhance your subscribers’ experience.

At Stay Ai, we are committed to continuously innovating the ways you can craft a premier customer experience for your subscribers. We’re so excited to showcase the latest and greatest updates to Stay Ai that will enable you to further enhance your customers’ experience in their customer portal.

To get started, let’s explore what your customers will see with these updates.

Enhancing the customer portal

Subscribers are some of your most loyal customers – which means they deserve an optimal customer portal experience. Some of our newest updates include customer-facing enhancements. Check then out here:

Add product from banner ads

Customers can now click the banner ad in their customer portal and directly add the featured product to their upcoming order, either as a one-time or subscription product.

ExperienceEngine promotions in-portal

ExperienceEngine promotions are now highlighted for subscribers in the customer portal. After clicking a an email with a promo offer, customers will be directed to their portal, in which a pop-up modal will highlight key promo information. Within this new modal, customers can either accept or decline the offer as well as see information regarding the offer – whether it has expired or if they’ve already accepted the promotion.

See shipping restrictions

Customers will now get a new error message notifying them if they have input an address from an excluded country or state. As a merchant, you can customize this further, as we’ll see in the next section.

Ultimately, you are in the driver’s seat for customizing the customer portal, creating promotions, and using the metrics available in Stay Ai to determine success. Our next list of updates will walk you through new updates to your tools within Stay Ai’s platform.

Enabling you to drive the customer experience that fits your brand

Whether it’s with promotions powered by Stay’s ExperienceEngine or adding new Klaviyo event triggers, our team is always hard at work to make sure you have everything you need to understand your customers better and offer valuable experiences to them. We’re stoked to bring you several updates to your own processes within Stay Ai’s platform, so you can craft the subscriber experience that you know your customers want.

Refined experienceEngine analytics

With our upgraded ExperienceEngine analytics interface, now you can more clearly delineate a promotion’s take rate, how the promotion impacted subscriber loyalty, and how the impact of customer value post-promotion.

Customize ExperienceEngine modals

Along with an improved customer experience when it comes to accepting ExperienceEngine-served promotional offers, you can now fully customize how promotional offers are displayed from the merchant portal. This update enables you to change the messaging on the promotion announcement displayed in each subscriber’s portal, customize modal icons, and switch up various design and color elements.

Apply shipping limitations to exclude areas

We’ve added a new section in Settings → Shipping Plans to apply limitations to your shipping offerings. You can now exclude countries and states from your shipping parameters to ensure customers won’t modify their address to ship to any excluded areas.

Warn customers when products are out of stock

Keep customer frustration over missed shipments or their favorite product being out of stock down. Now, you can mark products and variants as out of stock and enable your customers to make swaps when that happens with a new merge tag on emails that will pull from both Shopify and Stay’s ‘out of stock’ products.

Added Klaviyo event triggers

In addition to these updates, we’ve also added new Klaviyo event triggers that push several event data points from Stay Ai to Klaviyo. These new events include:

Payment method expiring
If a subscriber has a payment method due to expire within the next 30 days, you’ll be able to trigger emails notifying customers that their payment method is expiring soon, and nudge customers to update billing/payment information before charges are triggered and fail.

Promotion applied
This event passes a significant amount of promotion-related information from Stay Ai to Klaviyo, including: promotion item names & variant IDs, the number of promotions opted into, the count of all promotions offered for the subscriber, the promotion types (free versus discount % vs $ off, etc), promotion discount values, promotion item prices, and more.

Item out of stock
If you prefer to send all subscriber communications from Klaviyo, you can now send out-of-stock notification emails to customers from Klaviyo, in place of OOS notification emails built in Stay Ai. The data passed with this event indicates if one or more items in a subscriber’s order are out of stock.

Using this email, you can inform subscribers of stock outages that affect their upcoming order, indicate how this will impact the fulfillment of their order, and even nudge the customer to modify the items in their order to an in-stock item instead.

Order partially fulfilled
Last one for our Klaviyo lovers! Now, you can send partial order fulfillment notifications to subscribers from Klaviyo, in place of partial fulfillment emails built in Stay. The data passed in this event indicates if a subscriber’s order has been partially fulfilled due to stock outages. This new event indicates which items have been fulfilled, and the dollar value of the items fulfilled.

Using this data, merchants can trigger emails that inform subscribers of partial order fulfillment, indicate which items will be included in their upcoming order, and share the updated total of their order. 

Wrapping it all up

Each of these updates have been created to further our mission of helping brands like yours boost customer AOV/LTV, improve retention rates, crush churn, and craft a dreamy subscriber experience. If you’re looking for some more tips on how to make the best use of these new rollouts, we recommend checking out these blog articles:

ExperienceEngine Promotions
A/B Testing Tips: 8 ExperienceEngine Promotion Ideas for Boosting LTV & Fighting Churn
12 Unique Ideas to Surprise & Delight Your Subscribers
How These 10 Top Brands Use ExperienceEngine to Enhance Their Subscription Programs

Banner Ads
9 Ways to Use Customer Portal Banner Ads to Boost AOV (+ 32 Examples)
See How These 17 Brands Designed Their Eye-Catching Customer Portals

Subscription Email Marketing
Top 9 Subscription Email Notifications from Brands on Stay Ai
9 Email Segmentation Ideas for Engaging Current or Churned Subscribers

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New to Stay Ai? Ready to capitalize on these updates and so much more from Stay? Click the Get Started button below to get in touch with our team of subscription and retention experts.

Blog/The AI Behind Stay: Unlocking Peak Subscription Performance

The AI Behind Stay: Unlocking Peak Subscription Performance

Consumer behavior and trends change at lightning speed, so being able to make data-driven decisions isn’t just a nice to have — it’s critical. This is where AI sheds its hype and steps up as your secret weapon.

Our proprietary AI is a game changer, enabling you to understand and predict subscriber behavior to reduce churn, increase AOV, and ultimately improve your bottom line. And we’ve been refining these models for years, putting us way ahead of the rest of the market.

This article explores how Stay’s AI-powered features work, then digs in to how you can leverage that AI across the platform to increase customer LTV. Let’s get started!


Stay’s Proprietary AI

Stay Ai uses a variety of reinforcement learning and predictive models to predict business outcomes and improve performance at a rate of 20-30% higher than human settings alone. Here’s how we do it:

Reinforcement Learning
Our brand-specific and aggregate models aren’t just sophisticated — they’re seasoned. Think of reinforcement learning like a really experienced coach tailored just for your brand, with training on billions of data points over 3+ years.

Supervised and Unsupervised Learning
Using a combination of regression, forecasting, and clustering techniques, our learning models take in a ton of data and give you clear, useful insights so you can make more strategic decisions.

What Stay AI’s Power Means for You

We leverage AI in a few different places across Stay, unlocking several opportunities to scale your subscribers’ lifetime value (and your bottom line):

1) Increasing subscriber save rate after they click the cancel button
2) Illuminating subscribers at risk of churn, for proactive intervention
3) Boosting subscribers’ average order value with add-on products

1) Increasing Customer Save Rate

When a subscriber clicks the cancel button, Stay’s AI will help you deploy the perfect counter-offer.

Our machine learning-powered RetentionEngine analyzes the complete customer profile — spending habits, preferences, and comparable customer journeys — to craft and deliver a personalized rebuttal that resonates.

Check out some example rebuttals from Kettle & Fire.

The result? A save rate soaring beyond the old-school man-made cancellation rebuttals, typically reducing churn by 30% in just 90 days.

2) Proactively Decreasing Churn

Stay Ai identifies subscribers with the highest risk of churning, so you can work proactively to keep them engaged.

Leveraging insights from our RetentionEngine, we can pinpoint high-risk subscribers before they hit the cancel button, offering you a proactive shield against churn.

Our predictive analytics scrutinize patterns so you can use our ExperienceEngine promotions builder to intervene before subscribers ever hit cancel, offering targeted incentives to reignite engagement. 

3) Increasing Average Order Value

If you want to deliver the most effective add-on promotions to increase your AOV, you don’t have to guess at what will work. Stay’s AI solutions are designed to serve and test different offers for you.

Our predictive analytics considers a huge pool of data points to identify and target the most receptive customer segments with the most compelling offers. Split-test up to four different offers with ExperienceEngine, and Stay will zero in on what’s most effective and personalize upsells for maximum AOV.

You can also present exclusive promotional offers to subscribers identified as churn risk, incentivizing them to stick on subscription before they even get to your cancellation flow.

Stay Ai is more than a subscription app — it’s a powerful revenue generation and retention marketing tool. AI-powered features enable you to effortlessly turn your subscription program into an optimized performance channel, so you can spend your workdays focusing on the the big decisions that AI can’t make for you.

At the end of the day, Stay is designed to make you more money, while ensuring that your customers have an unparalleled subscription experience along the way.

Supercharge Your Subscription & Retention Strategy with Stay AI

Blog/Introducing Stay AI’s New Churn Reporting Dashboard

Introducing Stay AI’s New Churn Reporting Dashboard

Understanding and mitigating your churn is essential for sustaining growth and long-term success. That’s why we made our new churn dashboard, where you can easily monitor and analyze your subscriber churn all in one place.

This powerful tool puts your most essential data and metrics in a single location, so you can take control of your churn rates and unlock actionable insights. Get a comprehensive, bird’s-eye view of your churn, or deep-dive into critical trends over time.

Let’s walk through the features and functionality of our Churn Reporting dashboard so you can hit the ground running.


1. Cohort Comparison Graph

The first of its kind in the subscription space, this graph enables a high level view of churn based on more than 15 metrics. To dig deeper into specific questions, you can also build comparison views to put two of those 15+ metrics up against each other.

First, a couple foundational notes about how to use it: 

1. Metrics are split out by monthly cohort; i.e., by the month the subscriber created their new subscription. So, as an example, every subscription started by a new subscriber in June 2023 would be a part of the June 2023 cohort.

2. At the top of the graph, “Applied Category” is your first selected metric. You can look at this metric alone, or you can choose another metric to compare it against by clicking “Compare Metric.” The Applied Category (left) metrics displays in pink, and the comparison metric on the right displays in purple.

Cohort Comparison Graph: Example Use Cases

Looking at just one metric in the cohort graph is pretty simple — and you can scroll down to see the list of churn metrics and their definitions at the bottom of this post. The comparison graphs go a little deeper, so you can see one metric right against the other.

What is the value of your average subscription order, and how is it trending? First, compare Order Growth Rate to Revenue Growth Rate. Is one increasing or decreasing faster than the other? For example, if Order Growth Rate is increasing much faster than Revenue Growth Rate, your subscription purchases are probably lowering in value. Understanding that means that you can now make a data-driven decision about what to do next, like run an upsell promotion via ExperienceEngine to drive up average order value.

How is retention rate trending, by revenue and by subscriber? Compare Revenue Retention to Subscriber Retention to see how each is headed directionally. If both are steadily decreasing, it might be time to offer a free gift promotion to increase monthly retention. On the other hand, if subscriber retention is increasing but revenue is decreasing, you know that each subscriber is spending less — so you could consider a discounted upsell campaign instead of a free gift, to increase that AOV.

2. Revenue and Order Retention Graph

This graph gives you an overview of revenue and order retention by monthly cohort so you can see how each is performing. 

You can toggle between Revenue and Subscription Retention, for if you want to see active subscriptions, and Revenue and Subscriber Retention, which will show you the number of active subscribers instead.

So, if you’re looking this graph, for example, you know that in the September cohort:
– 137 new subscribers were created
– 99 of those subscribers are still active at this time
– those 99 subscribers generated $48,605 of revenue this month

You can also sort within the graph to see which cohorts are performing best, and export data to campaign towards or reward the cohorts accordingly.

If you look at which cohorts are performing best, you can go back to your broader business analytics to see if there are specific things you did that month to draw in higher-value subscribers, like a certain promotion or ramp-up on a specific channel.

3. Churn by Order Graph

We’ve integrated our machine learning model with our drilled-down analytics to help you pinpoint the time of highest churn risk in your subscription program.

While most of the graphs we’ve looked at so far have been by monthly cohort, this one is broken out by order cycle.

Churn Risk is calculated by order cycle with the help of our ML model, considering factors like inconsistent ordering, order date changes, order skips, and more. Then, you can also see how churn risk fluctuates by cycle — in other words, is churn risk higher or lower on order cycle 4?

In this example, you can see the churn risk on cycle 4 does jump by over 6%. That could be a strategic spot to start testing freebies or promotions in advance of cycle 4 to decrease that 21% churn risk.

4. Churn Reporting Data

These analytics report on RetentionEngine metrics, so you can get a ton of at-a-glance information about your current retention position and how it’s trending over time:


Subscription Save Rate: What percentage of churning customers are saved by your follow-up cancel flows?

Estimated MRR Saved: How much estimated monthly recurring revenue did those saved customers help you retain?

Same Day Cancellation: How many customers subscribe for the discount, just to turn around and cancel the same day?

Exit Survey Performance: Why are subscribers churning, and how many were saved by a follow-up treatment?

SKU-Based Churn: Which products were churning customers subscribed to?
Outcome Breakdown: Which follow-up treatments saved the most subscribers, by cancel reason?

5. New & Churned Report

This has been a long-requested graph from our customers. This is a simple, by-day look at how many new subscriptions were started, and how many existing subscriptions churned — along with the email addresses associated with each.

Pro Tip: export and use the email information in this report to target specific customers based on the date of acquisition or churn.

6. Overall Cohort Performance Report

This graph will give you a high-level view of a set of five metrics across monthly cohorts. Whereas the Cohort Comparison graph is made to identify trends and dig into specific metrics, this overall performance graph gives you a bird’s eye view of LTV, Cumulative Revenue, LTO, and Cumulative Orders.

Pro Tip: Use this graph to get a quick glance understanding of the LTV of each month’s acquired subscribers, and then review the promotional messaging or ad creative running that month for optimization.

7. Forecasting by Order Report

Understanding when your orders will fire is critical for inventory tracking and financial planning. You can also segment this data by first, second, and third recurring order. Navigate month over month to upcoming dates, and export as needed.


Churn Metrics: Definition “Cheat Sheet”

  • First Subscription At: Refers to the month this cohort of customers started their first subscription.
  • New Subscribers: Customers who created their first subscription within the allocated time period.
  • New Subscription Revenue: Revenue generated from first-time subscriptions.
  • Months Since First Subscription Order: 0 indicates the month in which the customers’ first subscription was created. 1 indicates the first month since the customer’s first subscription was created, etc.
  • New Revenue: Total revenue generated by that cohort’s subscribers, as recorded by month since the first subscription order.
  • Revenue Retention: New revenue / 1st month revenue.
  • Revenue Per Subscriber: New revenue / number of subscribers.
  • Cumulative Revenue: Total revenue by cohort, recorded by month since the first subscription order.
  • Revenue Growth Rate: Cumulative revenue / 1st month cumulative revenue.
  • LTV: Cumulative revenue / number of subscribers, by cohort.
  • New Orders: Total order count, recorded by month since the first subscription order.
  • Order Retention: New orders / 1st month new orders.
  • Orders Per Subscriber: New orders / number of subscribers.
  • Cumulative Orders: Total order count by cohort, recorded by month since the first subscription order.
  • Order Growth Rate: Cumulative orders / 1st month number of orders.
  • LTO: (Lifetime orders) Cumulative orders / 1st month number of subscribers.
  • Subscribers with Orders: Total number of subscribers who placed an order that month.
  • Subscriber Retention: Total number of subscribers who placed orders / number of subscribers within the cohort who placed orders in month one.
  • Subscriptions Per Subscriber: Subscriptions with orders placed that month / number of subscribers in the cohort.

Wrapping Up

We built our churn dashboard to be accessible for both seasoned data analysts and business owners alike, so you can reshape your business strategy for long-term growth. If you’re not a Stay Ai customer yet and would like to hear more about how it works, you can book a demo here. And if you already use Stay Ai, feel free to reach out to your CSM with any questions you may have.

Looking to boost your subscription retention rate, or scale up your subscription program’s profit margins? Stay Ai’s out-of-the-box tools are designed to boost your subscription revenue, while delighting your VIP customers.

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Just click Get Started below to chat with our team of subscription & retention experts.

Blog/Why Stay AI is the Best Subscription App for High-Performing eCommerce Brands

Why Stay AI is the Best Subscription App for High-Performing eCommerce Brands

Say goodbye to all the headaches that come along with your legacy subscription management. Stay AI makes it easier to engage customers, drive AOV, and slash churn — all while providing a great experience on both the customer and the merchant side.

Let’s dig into the top five reasons why Stay Ai is your best choice against any legacy player in the market.

Find Out How Easy It Is to Switch to Stay AI Today.

Stay AI’s unique subscription management feature set enables brands like OLIPOP, Aura Bora, and more to maximize subscriber AOV & reduce churn. Our team of subscription and retention strategists are just one click away – book a chat with our team using the button below.

1. Stay Ai’s Transparent Pricing Policy

Transparency isn’t just a buzzword for us, it’s a foundational principle. We’re committed to being open about our pricing structure and helping every brand really understand the total cost of ownership.

Stay AI’s founders have been working with subscription brands for years, so they’ve seen firsthand the impacts of insidious subscription pricing strategy, ranging from confused and frustrated operators, to massive overage bills that fundamentally impact the company’s financial modeling.

Stay AI does it differently. Our pricing strategy is rooted in years of experience with real brands, plus direct feedback from merchants in the industry. We don’t believe you should be penalized for growing slower or faster than a revenue target. Our pricing is designed to scale with you.

2. Best-In-Class, Responsive, & Personal Support

Every minute counts when it comes to running your business, so there’s nothing worse than reaching out for support and being left on read. Our 24/7 technical support ensures you won’t lose out on revenue waiting for a response.

But we don’t stop there — we’re invested in your long-term success. That’s why we also offer white-glove migration from your current platform and a dedicated CSM to provide continued strategic support.

White Glove Migration
Whether it’s your subscription app or any other part of your tech stack, we understand why brands are wary of switching to new platforms. That’s why we provide white-glove support for your migration, making sure everything goes off without a hitch — for you and your subscribers.

Lifetime, Dedicated CSM
With Stay AI, you get a dedicated CSM to meet with you regularly about performance. We’re about more than just troubleshooting — we offer strategic support for your subscription acquisition and retention strategies.

3. Stay’s Customer Portal is the Most Intuitive & Highest Revenue Generating On-Market

Stay AI offers the most intuitive customer portal than any other subscription app on the market — that’s why so many others have tried to imitate it. But we keep moving the needle to optimize and refine, while others struggle to keep up.
With passwordless login and intuitive interface, your customers will find it easy to manage their own subscriptions. That cuts churn, keeps customers engaged, and drastically reduces your support tickets. Plus, features like customizable banner ads and an add-on carousel — all managed without messing with a line of code — help drive up AOV and LTV.

4. Stay AI’s Proprietary Experience Engine Offers Countless More Ways to Optimize Subscription Performance

Stay AI’s proprietary ExperienceEngine gives you more opportunities to turn your subscription program into a performance channel. With it, you can test optimizations across your entire program and get clear insights into what’s actually moving the needle.

Automated A/B testing of promotions like discounts and free gifts helps you proactively fight churn and reward your subscribers for their loyalty. The possibilities are nearly endless — and it’s all built for marketers to use without setting up a bunch of extra stuff you need your developers for.

5. Stay Ai’s RetentionEngine Offers Integrated Cancel Surveys and AI-powered Treatments to Maximize Retention and Prevent Subscriber Churn

Our innovative, out-of-the-box retention tools are designed to not only help you understand the underlying reasons behind churn, but also stop it in its tracks. Plus, our no-code cancel surveys track why your subscribers are canceling, then follow-up flows deliver churn deflections tailored to each subscriber’s cancel reason.
RetentionEngine enables you to use your own logic to set up responses, or take advantage of our advanced AI — primed to optimize and deliver the most effective results. Plus, we enable using video messages in those tailored follow-ups to make the experience feel even more personal for your customers.

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Supercharge Your Subscription & Retention Strategy with Stay AI

Blog/Level Up Your Customer Service: Stay AI’s New agnoStack Integration Supports Zendesk

Level Up Your Customer Service: Stay AI’s New agnoStack Integration Supports Zendesk

To provide the highest level of customer support, you need to streamline backend operations for your customer support agents. Stay Ai’s integration with agnoStack delivers your customer support team the seamless efficiency they need to keep customer satisfaction at the forefront with fast, effective resolutions.

Stay Ai’s agnoStack Integration: Designed for Subscription Brands

The Stay Ai x agnoStack integration brings subscription order information right into Zendesk and allows agents to manage those orders without switching applications.

Support agents will have access to an Order Invoices tab, allowing them to view and manage recurring orders associated with subscription items purchased via Shopify through Stay Ai.

There they can directly access subscription order details and process refunds directly within agnoStack, unlocking the most robust subscription management capabilities within Zendesk to date.

The Benefits of the Stay Ai’s agnoStack Integration: ZenDesk Subscription Management

When your commerce and support platforms aren’t talking to each other, agents get stuck shuffling between various tabs and platforms to resolve customer issues.

Whether they’re looking for vital customer order information or managing an order per a customer request, that fragmented approach slows down service times and increases the chance for error — a less than ideal customer experience, to say the least.

With agnoStack, agents can see full customer order information, including subscriptions, right at their fingertips. This consolidated view enables agents to provide more efficient, effective, and personalized service to enhance customer satisfaction and the agent experience.

Up Your Customer Service Game with Stay Ai and agnoStack

When it comes to customer service, every second counts. By eliminating the need to toggle between multiple tabs and platforms, agents can focus on what matters most.

Ready to Maximize the Value of Your Subscription Program?

In addition to lessening the CX load, Stay Ai’s unique subscription management feature set enables brands like OLIPOP, Aura Bora, and more to maximize subscriber AOV & reduce churn. Our team of subscription and retention strategists are just one click away. Book a chat with our team using the button below.

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Supercharge Your Subscription & Retention Strategy with Stay AI