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Blog/4 Strategies to Boost On-Site Subscriber Revenue on Prime Day

4 Strategies to Boost On-Site Subscriber Revenue on Prime Day

We know you’re likely gearing up for Prime Day sales on Amazon, but have you considered extending the excitement to your site with a sale of your own?

Amazon’s two-day Prime Day sales promotion generated a whopping $12.7 billion last year, with customers purchasing over 375 million items. With that level of volume, your brand deserves a slice of the pie, too. 

Whether you sell directly on Amazon or just want to get in on the fun with a sale of your own, we’ve got you covered with strategies that your brand can use to capitalize on Prime Day profits – and how to create added incentives for your subscribers.


Wait – Should I Sell on Amazon?

Many brands choose to sell their products on both their website and Amazon in an increasing effort to meet shoppers where they are and streamline the customer journey. Selling on Amazon can boost brand awareness and discoverability, increasing sales and web traffic.

On the other hand, selling on Amazon comes with a loss in customer data and additional 3rd party fees and costs.

When customers shop directly from your site, your brand can collect valuable insights into purchase behavior and demographic information alongside contact info, including email, phone number, and mailing address. This information is necessary to implement post-purchase flows, build a long-term relationship, and grow LTV. When customers shop through Amazon, your brand forfeits these data-rich benefits. As a result, every brand has a different approach when selling on a 3rd party platform like Amazon.

Regardless of whether your brand is selling on Amazon, our Prime Day best practices capitalize on the high-purchase intent of this event with tips and tricks geared toward maximizing your owned marketing channels – including email, SMS, social, and directly on your subscriber Customer Portal.


4 Strategies to Extend the Prime Day Deals to Your Site:

1 – Get Creative with Your Sales Promotion

Will your brand offer a blanket sitewide discount to all customers? Should you bundle specific summer-related products? What about a unique deal for subscribers?

Don’t be afraid to think outside the box on your site’s Prime Day deals! Offer customers and subscribers a variety of compelling offers guaranteed to move some inventory.

By offering unique deals for one-time customers versus your subscribers and offering a deal beyond a standard sitewide discount, you’re more likely to excite shoppers and get them to convert beyond the 20% discount they’ve seen a million times before.

Our retention experts recommend choosing one to two of the following price strategies –

  • Offer a limited-time product bundle combining new or existing products that have yet to be released on your site in one convenient pack. To seal the deal, offer a slight discount on this bundle.
  • Install a clock widget on your homepage either as a banner or a popup ad that tells customers that the first 100 orders today will receive a crazy deep discount of 40% off their order while all others will receive 20% sitewide. This strategy adds a sense of urgency that prompts customers to act, while also taking a playful spin beyond the traditional 20% sitewide sales offer that customers are used to.
  • Announce a limited-edition product, exclusive to Prime Day! Alternatively, if your brand is low on inventory on an old product SKU, you could use this sales event as a chance to “bring it back one last time” as a final surprise for customers. For example, bring back a limited-time flavor or fan favorite from a past promotion for one last run, like an exclusive summer Mango flavored seltzer.
  • Buy-One-Get-One (BOGO) deals work great for big sales events, encouraging customers to purchase more products in bulk at a perceived better value. 
  • A/B test a BOGO vs. a sitewide sale vs. a timed, tiered discount promotion to see which resonates more for your customers and subscribers ahead of time. If your brand has run versions of these promos in the past, consider past data trends to decide which sale will likely have the highest conversion rate for Prime Day.

2 – Offer Your Own “Prime Day” Free Shipping on All Orders

Shipping is expensive – and not every brand can offer complimentary free shipping on all customer orders. If your brand is in the latter camp, offer all customers free shipping for Prime Day as a playful mimic of Amazon’s two-day free shipping for Prime members.

By leveraging one of our sales tactics combined with free shipping, your brand is sure to see success for your sitewide takeover of Prime Day.

3 – Extend the Sale Beyond Amazon’s Two-Day Promo

Extend your sitewide sale beyond Amazon’s two-day promotional window. This way, your shoppers have extra time to decide and purchase. We’d recommend waiting until Prime Day officially ends, then sending an email or SMS blast announcing a “Prime Day extension” exclusively available on your site.

Want to gear this promotion toward subscribers? Make the extended sale only available to subscribers or offer the extended sale sitewide but give subscribers an additional incentive or better deal to keep everyone happy.

Capitalize on this purchase occasion by offering customers a better discount than competing products on Amazon. For example, share a limited-time code with your shoppers using Amazon-centric keywords like PRIME or PRIME20 for 20% off their sitewide orders for a limited time.

For subscribers, offer an even greater discount than the sitewide offer to ensure your most valuable customers feel appreciated during this sale. 

To accomplish this, we recommend running a sitewide promotion directly on your website that capitalizes on the high-purchase intent of shoppers on Prime Day. Leveraging a limited-time homepage popup, banner ad, or a unique landing page, your brand can use language like:

  • “We’re having our own Prime Day sale! For a limited time, BOGO on products sitewide.”
  • “Until Prime Day ends, receive a special offer on subscriptions for an extra 10% off in addition to your usual 10% subscriber discount. Act fast, once this deal is gone, it’s GONE!”

Prime Day Checklist: What to Do Before the Big Day

Now that you’ve got some ideas floating around for what deals and messaging you want to offer to your shoppers and subscribers, let’s take a step back and make sure you’ve got everything dialed in before the big sale with our Prime Day checklist – 

  • Check your inventory levels – the last thing you want to do is sell out too soon!
  • Prioritize specific SKUs – ask yourself which products (if not all) will best resonate with new and existing customers on Prime Day. Are there certain products you want to prioritize in your on-site sale?
  • Optimize your PDP pages for Prime Day messaging, sales language, and more
  • Plan ahead! If you’re running paid social around Prime Day, get your creative and ad messaging locked and loaded before the sale begins! 
  • Start A/B testing your ad creative early. Trial run some of your ads in the days leading up to Prime Day to see which have the highest sales conversion. When the sale begins, ramp spend accordingly
  • Check your customer reviews – Are your reviews looking good? Be sure to address negative reviews or customer complaints before the big day.

Choosing to sell directly on Amazon is not for everyone and depends on many variables unique to your business model and overall revenue strategy. But in whichever case, these Prime Day strategies are bound to boost your brand’s midsummer revenue and help give your subscribers a delightful shopping experience.


For additional strategies around boosting AOV & LTV, check out our other posts here. 

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Blog/Subscription Best Practices During Sitewide Sale Events

Subscription Best Practices During Sitewide Sale Events

With the right strategy, your team can segment and deliver exclusive offers to subscribers during sitewide sales, effectively capturing first-time shoppers without cannibalizing your existing subscriber base.


Memorial Day Weekend, Black Friday & Cyber Monday, New Year’s – there are plenty of sitewide sales opportunities your brand can capitalize on each year.

However, during these significant sale periods, it can be challenging to retain subscribers if they see a better deal or one-time sale offered to first-time shoppers or non-subscribers. They may opt to cancel their subscription or, worse, churn altogether.

To combat sitewide sale-related churn and as a best practice from the experts at Stay AI, you should always ensure that your subscribers – your most valuable customers – receive the best deal on your product, no matter the occasion.


Implementing Automatic One-Time Subscription Discounts During Sitewide Sales

Let’s say Labor Day or Black Friday is right around the corner, and your brand wants to run a 20% off sale sitewide. If your evergreen offer for subscribers is 15% off, these subscribers may pause or churn on their subscriptions to grab a better deal. 

To prevent this, give subscribers an additional, one-time 5% off code directly in their Customer Portal that matches the 20% off offer – or give them a slightly better offer as a thank-you for their loyalty and repeated business. This way, your one-time discount will aggregate to match the total discount amount your first-time shoppers receive during the sitewide sale.

If your brand already offers a Subscribe & Save percentage discount, you should exercise caution when implementing additional one-time discounts. Because your Subscribe & Save discount is set up within the same Shopify Selling Plan as a one-time discount, if not set up correctly, you may accidentally give subscribers a stacked discount amount that’s not great for your bottom line.

Our friends at Olipop applied an automatic, one-time discount code for subscribers during their sitewide BFCM sale to ensure their most valuable customers, their subscribers, were still receiving the best offer. The team also implemented a BFCM-themed in-portal banner ad in the Customer Portal to ensure subscribers saw their special offer and could apply it to their next order with ease.

Note: You would never create a one-time subscriber discount of 30%, as this would stack on top of their usual discount and incorrectly discount their order substantially.

For additional info on setting up a “Subscribe and Save” Selling Plan and associating this with specific products, check out Shopify’s step-by-step guide here.


More Subscription Strategies to Consider During Your Next Sitewide Sale

  • Consider making your subscribers’ discount slightly higher than the sitewide sale amount (ie. 30% off rather than 25% off) as your most valued customers.
  • Implement a site popup that provides non-subscribers a sneak peek of the exclusive offer(s) they would receive as subscribers during the sale period.
  • Segment between first-time shoppers, existing customers, and existing subscribers in your email & SMS campaigns. Exclude subscribers from sitewide sales communications or popups meant for first-time shoppers to ensure the right messaging and promo offers only reach their intended audience.
  • Further segment subscribers to deliver a special discount that can be directly applied to their next subscription order with just one click using our Klaviyo Quick Action email feature.


Creating a Promotional Banner Ad Directly in the Subscriber Portal

Need help putting together your first in-portal banner ad? We’ve got you covered – 

In-portal banner ads are one of the most effective strategies to communicate exclusive limited-time offers, seasonal promotions, holiday sales, and more to your subscribers. Enabling the in-portal banner ad is so easy, you’ll be done in just three steps.

  1. To create one, navigate to the Stay AI merchant portal, click Customize Portal, then click Design
  2. From the left-side navigation panel, select the option to include a banner ad. 
  3. Upload custom graphics featuring your chosen products and promotions offers and link the most popular product to enable a two-click purchase.

For additional AOV optimization, add an upsell carousel featuring selected sale products with a special discount so subscribers can quickly add those to upcoming orders.


For more best practices and tailored strategies for leveraging customer portal banners during promotional periods, check out our full strategy breakdown here.

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Blog/How to Effectively Leverage Portal Banners for Sales Promotions

How to Effectively Leverage Portal Banners for Sales Promotions

We’ve said it before, and we’ll say it again. So many brands miss out on untapped revenue from the most valuable shoppers in their network – their customers. For brands that run subscription programs, your subscribers are truly your VIP customers. But time after time, we see DTC brands so deeply focused on acquisition during sales and promotion periods, that they forget about maximizing revenue from those VIPs.

That’s where Customer Portal Banner Ads come in to the conversation.

Implementing a customer portal banner ad is one of the most effective strategies for getting promotional messaging in front of your subscribers, and nudging subscriber behavior to drive AOV.

During your brand’s – or the market’s biggest sales periods, presenting subscribers with an optimized customer portal experience can drive major profit gains.

Ready to make some money while making your subscribers feel special? Let’s dig in to the best strategies for leveraging customer portal banners during promotional periods. 

What is a Customer Portal Banner Ad?

A banner ad is an uploaded graphic that displays within the customer portal. With Stay Ai’s customer portal, you’re able to drag and drop portal components wherever you like – meaning you can place this ad at the very top of your subscription management page, or further down as subscribers scroll.

Stay’s banner ad displays at a 16:9 ratio on desktop, and a 4:5 ratio on mobile, meaning this is ample space to design a graphic that highlights a sale you’re running, exclusive subscriber discounts, or promotional offers currently available for customers.

Additionally, Stay Ai’s banner ad is transactional, meaning that when customers click on the banner ad, they can directly add a featured product to their upcoming order. Within the merchant portal, you’re able to select which product you’d like linked to your banner ad, and if you’d like to offer it as a one-time purchase or a recurring subscription item.

Ultimately, banner ads provide you the space to highlight the promotion of your choice, while enabling subscribers to make a purchase within just two clicks. Check out the example from Lifeboost Coffee below.

How to Use Customer Portal Banner Ads During a Sale

Banner Ads offer a great opportunity to highlight limited-time offers, seasonal promotions, or holiday sales.

PS: If you’re new to banner ads and looking to learn more about different use cases for implementation, you can check out this article we wrote a few months ago.

Subscriber-Exclusive Sales

Reward your most valuable customers with early access to promotions before they hit general public. Using the banner ad, feature the products with applicable promotional offers, and make sure to link the most popular product to enable that two-click purchase. Then, optimize your upsell carousel to feature all of the products with a special discount, so subscribers can quickly add those to their upcoming order.

Example: Clean Skin Club

Clean Skin Club ran an awesome subscriber promotion for BFCM 2023, offering their most loyal customers early access to incredible discounts. Each discounted product featured in the banner ad is accessible for one-click add-on via the upsell carousel.

VIP Loyalty Discounts

During major market-wide promotional periods (like BFCM or the holidays), your customers are likely browsing offers across multiple brands. In order to keep them in your corner, it’s up to you to surface the most captivating deal. In combination with your email & SMS flows, get in front of subscribers’ wandering eyes with an exclusive subscriber-only loyalty discount. Not only will this result in more cash in your pocket, but will also incentivize subscribers to stay retained, rather than churning for one of your competitors.

We recommend generating a subscriber-only discount code and featuring it prominently in a unique, visually compelling banner ad. From there, subscribers can quickly enter that code into the discount field within their portal.

Example: Vita Coco

Vita Coco leveraged their customer portal banner to offer a subscriber-exclusive discount on customers’ upcoming orders during BFCM.

Example: UCAN

UCAN offered subscribers 30% off their next order during the entire month of November – an even juicier discount than the 25% listed on their website.

Example: OLIPOP

OLIPOP is using their customer portal banner in Q4 2023 to celebrate subscribers with a thank you discount! Subscribers can input a discount code in the customer portal to get 30% off their upcoming order.

In case you missed it, we recently dropped an article on unique subscription program benefits for boosting subscriber acquisition – and this banner ad strategy is where one of our favorites come into play! If you’ve got a specific product that you’re trying to sell more of, sell out of, or want to promote a limited-time SKU to see if it has evergreen potential, that’s a great time to engage your subscribers. Promote that product at a discount in your customer portal banner ad, so subscribers can add it on to their orders in just a few clicks.

Example: MYSA Natural Wine

Around the Thanksgiving holiday, MYSA offered subscribers a bundle-and-save exclusive. This banner ad featuring their most popular wines that pair well with Thanksgiving dinner, and presents a subscriber-only discount that they can add to their upcoming order.

Free Gift Offers

If you don’t want to provide additional or deeper discounts to subscribers during promo periods, we highly recommend offering a free gift with purchase instead. With this strategy, you can delight your subscribers with a little something to show your appreciation, and enhance their brand loyalty. Implementing this tactic during sales seasons will strengthen your connection with your subscribers and foster a sense of community, reinforcing their positive perception of your brand.

Example: Manukora

In November of 2023, Manukora is gifted their subscribers an automatically-applied free gift to celebrate the holiday season. All orders that fired in November automatically included the gift. Their banner ad encouraged subscribers that didn’t have a subscription order set to fire in November to change their delivery cadence, so they could cash in on the free gift!

Example: Truvani

During BFCM of 2023, Truvani ran an awesome Black Friday promotion that included a free shaker bottle with each new order. For existing subscribers, no purchase was necessary – they could add on a free shaker bottle to their upcoming order using the customer portal banner ad.

Wrapping It Up: Using Customer Portal Banner Ads for Sales

Banner ads in the customer portal are a powerful tool for engaging subscribers and scaling your subscription revenue. Combining the right offers and the right messaging can help you effectively drive average order value and loyalty among your most valuable customers. Additionally, the portal provides a unique opportunity to cultivate a sense of exclusivity and appreciation among subscribers, further strengthening their connection to the brand. 

Ready to take something live? We love checking out your banner creative. When you whip up something awesome, be sure to send it our way! You can always tag us on social @GetStayAi.


Want to customize your subscriber portal, but don’t feel like spending thousands on development resources? We’ve got your back. Stay Ai’s no-code customer portal allows you to fully customize the subscriber experience, as well as take advantage of AOV-boosting features right out of the box.

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Blog/10 Strategies to Boost ROI & Reduce Churn on BFCM 2023

10 Strategies to Boost ROI & Reduce Churn on BFCM 2023

BFCM is a critical period for subscription brands, as balancing acquisition and retention can be tricky.

From our work both at Lunar Solar Group managing hundreds of ecommerce brands, to our experience here at Stay Ai, our team pulled together our top tips & tricks for your BFCM strategy.

Let’s dig in to how you can best acquire, retain, and delight your subscribers during the most wonderful time of the year.

Getting Started: Review 2022 Data for BFCM 2023

💡 Pro Tipbefore you start implementing your 2023 strategy, take a look at last year’s available BFCM data. Here’s why:

– If your juicy intro offer led to high acquisition, but same-day or first-month cancellations skyrocketed, maybe the juice wasn’t worth the squeeze.

– If you saw particularly high churn among existing subscribers, that’s a sign that this year, you should invest more into subscriber retention.

BFCM 2023: Reduce Subscriber Churn

Churn risk is high during BFCM, with subscribers starting their holiday shopping and looking for deals. Let’s look at 3 ways to save your subscribers from BFCM churn.

Call Out Subscriber-Exclusive Discounts
Don’t let your current subscribers get salty about missing the deals you’re giving first-timers. Offer subscribers a similar (or higher!) discount on their next order or on add-on products as an extra incentive to stay.

OLIPOP

Last year, OLIPOP launched a banner ad in their customer portal highlighting an exclusive subscriber offer for Black Friday. After the promotional period, they saw an 8% reduction in churn, and a 13% increase in add-on revenue.

Launch Subscriber-Exclusive Offers
Through your customer portal, email, SMS, and website, promote subscriber-only exclusive offers. Limited edition products, BOGO deals, and add-on deals are especially effective. Be sure to tease these offers to your subscribers in advance to build excitement.

Super Coffee

Super Coffee launched a subscriber-exclusive Cyber Week Flash Sale in 2022. This deal allowed subscribers to add any two seasonal items to their cart for a BOGO deal.

Surely Wine

Surely Wine reserved their 2022 BFCM offers to subscribers only, leveraging the FOMO effect. From October through EOY, they saw 32% less churn. Even more awesome, their add-on revenue skyrocketed by 85% in November.

Offer Free Gifts with Purchase
BFCM is a perfect time to capitalize on freebies and surprises to boost subscriber engagement. Give subscribers a heads-up about their upcoming gift as an incentive to prevent churn.

BFCM 2023: Turning Shoppers Into New Subscribers

Highlight Special Intro Offers
If you know you’ve got a product customers love, a deeper discount on the first order can be a great way to boost subscriber count.

Beekeeper’s Naturals

Beekeeper’s Naturals sent a dedicated email highlighting their “best subscription deal of the year”, featuring 30% off new subscriptions and a free gift on the second order. During BFCM 2022, they saw 12% growth in first-time subscription revenue, as well as 53% growth in add-on revenue!

Build Your Messaging with Subscription in Mind
Start pushing subscription-related messaging across acquisition channels well in advance. Reinforce the value proposition(s) of your subscription program to shoppers via your website, social, email, and SMS. Additionally, if you offer products that show best results with consistent product use, reiterate that messaging and those benefits.

Entice Shoppers with Trial or Starter Kits
BFCM is a great time to launch special offers on pre-built bundles like starter or trial kits. Regardless of the season, these products often convert well for initial purchase, and with some workflow magic and/or dedicated email flows, can convert seamlessly into high-value subscriptions.

Tenzo

Tenzo offers Trial Kits year-round, and has set up a workflow in Stay to convert trial purchasers to subscribers down the line. They periodically highlight special offers on their trial kit, enabling customers to seamlessly test the product before falling in love.

Upsell One-Time Purchasers with 2+ Orders on Subscription:
This is an extremely valuable and easy-to-convert customer segment! Send a dedicated email flow or SMS message to customers who have purchased one or more products multiple times as one-time purchases, encouraging them to “upgrade” to subscription. Reinforce your subscription program benefits – especially that subscribe & save – and consider presenting a BFCM season specific intro offer for these subscribers. Free gifts with purchase, trial items, or bundle discounts are especially effective with this segment.

Add Winback Campaigns to Your BFCM Marketing Mix:
Offer prior subscribers a special discount to come back, a free gift with purchase, or a multi-month exclusive offer on subscriptions to encourage re-enrolling in your subscription program. If you have cancellation survey data to work off of, make sure to segment these customers meaningfully. For example, for your segment of customers to that cancelled to purchase in retail, highlight the value propositions of your digital subscription program to encourage them to buy online through 2024. Another example: for customers who had too much product, highlight how they can set up a subscription moving forward with their delivery cadence of choice.

Leverage Gifting to Boost AOV & Reach

Suggest Add-On Items as Gifts: Surface cool add-on items in your customer portal carousel, using your portal banner, or through email/SMS and nudge subscribers to purchase these items as gifts for others.

Highlight Prepaid, Fixed-Length Subscriptions: Fixed-length subscriptions are extremely popular gifts during the holidays! Consider sending a dedicated email campaign featuring “the gift that keeps on giving” – a subscription to a friend or family member’s favorite brand!

TLDR: The holiday season is a critical period for acquiring — and retaining — high value subscription customers. Ready to crush your Q4 with the only subscription tool powered by AI for maximum impact?

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