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Lifeboost Retains 27% More Subscribers Using Smart Cancellation Flows

Migrated from: Recharge
Industry: Food & Beverage

Subscription Growth by the Numbers

27%
Increase in Subscriber Save Rate (& Rising)
120%
Growth in Add-On Revenue, in 90 Days
35%
Decrease in Overall Customer Churn

When Lifeboost, an eco-friendly, 3rd party tested, and certified organic coffee brand, first migrated to Stay AI, they witnessed a 120% growth in add-on revenue in their first 90 days on the platform.

Since then, their team has continued to innovate, iterate, and expand their subscription program with the help of Stay AI’s churn-busting technology and our predictive churn analysis forecasting with the help of our RetentionEngine™.

Challenges

When Lifeboost first migrated to Stay AI from their previous provider, their goal was to scale their subscription program while also reducing churn.

Understanding the why behind customer churn and subsequently increasing their subscriber save rate were priorities for the team to keep recurring revenue steady and growing. Their previous subscription solution did not offer these capabilities or predictive forecasting. 

To successfully track why and which customers were canceling, what could be done to keep them, and how overall churn was trending over time, Lifeboost turned to Stay AI.

The Solution: RetentionEngine

Using our proprietary RetentionEngine™, merchants can deliver dynamic cancellation surveys to help understand churn and prevent it before it happens. RetentionEngine learns how different customer segments (based on location, acquisition channel, LTV, or product) behave over time and allows you to build dynamic cancel flows that capture insights on why customers are canceling, what rebuttals work best to retain them, and ultimately works to reactivate former customers.

The longer a merchant uses our RetentionEngine, the better the results. Our AI reinforcement learning models optimize based on your historical subscriber data to discover what treatments work best for which customer cohorts. When a brand first implements our RetentionEngine, we start with basic cohort analysis and churn forecasting. Over time, by testing and iterating on new cancellation treatments and split-testing various offer combinations, we optimize each merchant’s strategy to ensure their program is optimizing toward increased LTV.

Strategy

Increase Save Rate with RetentionEngine: When Lifeboost onboarded with Stay, their subscriber save rate hovered around 5%. But as their team worked on iterating and building out their cancellation treatments and worked directly with Stay’s hands-on CSM strategy team, they have witnessed an incredible boost to their save rate to over 27% – a number that continues to rise as our teams work together and optimize their program.

Lifeboost has built out an extensive cancellation treatment library with the help of our RetentionEngine, allowing them to split-test, optimize, and combine their best cancellation rebuttals to a save rate of over 27% and rising.

Advanced Churn Forecasting: The Lifeboost team closely monitors their subscriber save rates using Stay’s Exit Survey Response and SKU-based Churn graphs, which allow them to segment and monitor the churn behavior of new subscribers compared to long-time and previous subscribers. Stay’s advanced subscriber segmentation and cohort analysis allowed the team to learn what works and what doesn’t when it comes to retaining subscribers for more than just one to two order cycles. As a result, the team has been able to reduce churn rates and create sticky subscription offers that are hard to beat.

Stay’s Exit Survey Analysis Provides a Detailed Look at Customer Churn

 

By working closely with our strategy team and a willingness to iterate and test new treatments, Lifeboost has seen incredible results in saving subscribers from churn – and continues to see their save rates increase. With the right strategy, RetentionEngine empowers your brand to create unique cancellation flows and rebuttals and to optimize them in real-time.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Lifeboost Reduces Churn By 35% Using Stay’s Proprietary Churn-Busting Features

Migrated from: Recharge
Industry: Food & Beverage

Subscription Growth by the Numbers

35%
Decrease in Subscriber Churn
120%
Growth in Add-On Revenue, in 90 Days
50%
Growth in Add-On Revenue, MoM

With a focus on sourcing the healthiest and most sustainable ingredients, Lifeboost elevates your favorite daily ritual – coffee. Easy on your stomach, eco-friendly, 3rd party tested, and certified organic, it’s no wonder they’re a favorite amongst coffee fanatics.

When Lifeboost first migrated to Stay AI, they witnessed a 120% growth in add-on revenue in their first 90 days on the platform. Since then, Lifeboost has continued to innovate, iterate, and expand their subscription program with the help of Stay AI’s churn-busting technology and our predictive churn analysis forecasting, powered by our proprietary machine-learning software.

Challenges

When Lifeboost first migrated to Stay AI from their previous provider, their goal was to scale their subscription program while also reducing churn.

You are 40% more likely to save an existing subscriber than to acquire a new one. This is one of the reasons that Lifeboost focused efforts on optimizing retention rates and prioritizing existing customers rather than battling rising CAC across major acquisition channels.

“For us understanding why behind customer churn was a priority and was the reason we switched from our last subscription provider.” – Michelle Hendren, Director of Operations

The Solution: ExperienceEngine

Stay AI’s ExperienceEngine is an all-in-one churn-busting tool that allows merchants to split-test different products as upsells or the same product with different discount amounts to optimize their program for the highest-converting offer(s). Stay’s machine learning capabilities also allow for smart segmentation of subscriber cohorts based on behavior and predictive churn risk to deploy a variety of targeted offers, free gift-with-purchase(s), and more.

Using ExperienceEngine, Lifeboost reduced overall subscriber churn by 35%.

Our Strategy

Reduced Churn with ExperienceEngine: Alongside their usual subscription offering, Lifeboost wanted to test a unique premium subscription model known as “Lifeboost First Class” that leverages free gifts and an occasional free bag of coffee throughout a subscriber’s order lifecycle in hopes of boosting subscriber retention and satisfaction while still maintaining a healthy margin per order. To narrow down the right timing for each gift, and which gifts resulted in the lowest cohort churn, Lifeboost leveraged the robust capabilities and smart split-testing gift-with-purchase features of ExperienceEngine.

The products, gifts, and limited-time offers included in this model have been tested and optimized over several months with the help of Stay’s dedicated CSM team and their strategy recommendations that have allowed Lifeboost to build out a truly unique and customer-centric experience that has reduced churn by 35%.

“What we do with ExperienceEngine is give somebody a free item every month and [this] has proven to reduce our turn rate for the first three months at least by 35 percent.” – Michelle Hendren, Director of Operations

Stay AI’s Signature Upsell & Cross-Sells: Lifeboost also regularly updates their available flavors based on seasonality. These seasonal offerings are perfect for Stay’s upsell and add-on functionalities, allowing subscribers to add one-time upsells to their orders – and usually at an exclusive subscriber price. By running promotional campaigns across cohorts to cross-sell subscribers into ancillary product categories or upsell one-off items to increase AOV, Lifeboost has built out a robust subscriber experience that optimizes toward a greater LTV.

These promotional campaigns and upsell opportunities can be split-tested and optimized for the highest conversion rate across subscriber cohorts using our ExperienceEngine.

“I’ve been kind of dabbling in the ExperienceEngine and doing some of our flavors and we only do one-time offers for, just to try to get them to upsell inside of there and really push the higher AOV.” – Michelle Hendren, Director of Operations

Advanced Churn Forecasting & Reporting: The Lifeboost team also leverages Stay’s robust churn analytics forecasting and reporting to pull data from our customer cohort analysis and performance dashboards to inform their strategy around subscriber retention and overall recurring revenue growth. Using ExperienceEngine, Lifeboost is able to pull powerful reporting behind every experience so you can see cohort LTV, take rate, and retention rate. 

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Momofuku Grows Quarterly Recurring Subscription Revenue 132% with Stay AI

Migrated from: New to Subscription
Industry: Food & Beverage

Subscription Growth by the Numbers

52%
Growth in Quarterly First-Time Subscription Revenue
132%
Growth in Quarterly Recurring Subscription Revenue
58%
Growth in Quarterly Add-On Revenue

Momofuku is a household name with restaurants across North America as well as a line of restaurant-grade products for home cooks. Dubbed by Bon Appétit as the “most important restaurant in America,” it’s played a massive role in the rise of Asian American cuisine in contemporary culture. Momofuku prides itself on its elevated branding that lets the quality of its ingredients shine through – which makes it all the more important that every single customer communication touchpoint is true to their brand guidelines and values.

Momofuku launched their home cooks subscription program with Stay Ai, shipping restaurant-grade noodles, sauces, seasonings, and more to loyal cooks across the United States.

Strategy

Creating Beautifully Branded Subscription Emails with Stay Ai’s Drag and Drop Email Builder

To help their subscribers get the most out of the experience, Momofuku used Stay Ai’s drag-and-drop email builder to craft beautiful customized emails using their own branding – combining their imagery with drag-and-drop content blocks.

From order activation to charge failed to order cancellation, every touchpoint that a subscriber receives is equipped with Momofuku’s stellar branding.

Developing and Optimizing the Easy-to-Use Customer Portal of Their Dreams

Using Stay’s no-code customizable Customer Portal, the team built a an easy access point for customers to manage their own subscriptions, add-on one time purchases, and adjust their subscriptions without CX intervention.

Since their first quarter on Stay, they’ve seen a whopping 58% growth in quarterly add-on revenue!

Testing A/B Promotions with Stay Ai’s ExperienceEngine

Using Stay Ai’s ExperienceEngine, the Momofuku team has launched A/B promotional tests – like discount offers, free gifts with purchase, and more.

With one test, they found that offering a free gift with an upcoming purchase increased conversion rate (customers didn’t skip, cancel, or pause that upcoming order) by 27%!

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Yumwoof Scales Monthly Recurring Subscription Revenue 24% in Just 60 Days on Stay AI

Migrated from: Recharge
Industry: Pet Care

Subscription growth, by the numbers:

24%
Growth in Monthly Subscription Revenue, in 60 Days
35%
Reduction in Monthly Subscriber Churn, in 60 Days
87%
YoY Growth in Monthly Recurring Subscription Revenue

About Yumwoof

Yumwoof is a new kind of dog food brand, on a mission to delivery the highest quality pet food, nutrition support, and meal plans created by holistic veterinary nutritionists. Founder & CEO Jason Lukas and his wife started the company with a goal of completely rethinking dog nutirtion, personalizing pet health to reduce inflammation that causes allergies, digestive issues, and more.

The Brand was facing challenges with their previous solution, Recharge

After using Recharge to manage their subscription program, Jaron and team started to run into challenges with the app, making it difficult to continuously scale their subscription program. The platform’s merchant-side user interface was difficult for the team to navigate, causing team frustration with accessing and actioning on subscription data. Additionally, customers found their self-service portal confusing to work with, negatively impacting the subscriber experience. Yumwoof needed a subscription solution that was easier to use — both for their team members, and their most valuable customers.

 

The Solution: Stay Ai

Jaron came across Stay Ai in early 2022 and found himself impressed with the app’s usability and the team’s forward-thinking innovation. After moving to Stay Ai, his team has been able to massively scale their subscription program. The time lost on wrangling a frustrating app has instead been spent on strategically building a high-performing, customer-loved subscription program.

“Subscriptions are a critical part of our dog food company and the ability to customize our order flows with a trial and provide a good customer experience are really important parts of our business that Stay Ai supports.”

Jaron Lukas
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Label: RetentionEngine.

Reducing subscriber churn with RetentionEngine.

When Yumwoof’s subscribers go to cancel, they’re now met with a smart cancellation survey that collects their cancellation intent reason, and then serves personalized rebuttals. Rebuttals include discounts, the option to change order frequency, and more.

Each rebuttal presented is strategically determined based on RetentionEngine’s robust AI, delivering each customer a response most likely to save them from cancellation. Within just 3 months of implementing RetentionEngine, Yumwoof was able to achieve a 20% subscriber save rate.

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Label: Workflows

Running trial-to-subscription offers, powered by workflows.

Yumwoof has a unique subscriber acquisition offer – new customers a are able to “trial” a smaller-sized (and discounted) pack of pet food that automatically upgrades to subscription. Unless the customer cancels, a workflow built in Stay Ai activates a SKU swap, moving the subscriber from a trial pack to a standard monthly-sized package of pet food. This is a highly effective subscriber acquisition strategy for Yumwoof, and is powered by Stay Ai’s workflows!

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Test the core of your subscription program with Stay AI’s proprietary churn-busting tools.

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Aura Bora Scales Subscription Revenue 207% in 4 Months

Migrated from: Smartrr
Industry: Food & Beverage

Active Subscribers Growth

2x
Active Subscribers Growth
10%
Increase in Recurring Subscription AOV
207%
Subscription Revenue Growth

How Aura Bora Grew Subscriber AOV by 10% and Overall Revenue by 207% After Moving to Stay AI

 

Aura Bora is one of the fastest growing companies in the food & bev space, with a diehard fan base that loves their “weird water” — sparkling water infused with herbs, flowers, and unheard-of flavor combinations like Basil Berry and Elderflower Grapefruit.

Many of these fans drink multiple cans of their favorite water daily, so it’s crucially important for Aura Bora to have a strong and engaging subscription program.

After migrating from Smartrr to Stay Ai, they saw a 10% spike in subscription AOV and a 207% lift in overall subscription revenue.

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Strategy

1: Great Gifts Every 5th Order with ExperienceEngine

Aura Bora loves keeping their customers 1) happy and 2) on their toes. One way they do this is with surprise & delight gifts on every 5th subscription order. This promo leads to brand loyalty through happier subscribers, longer retention rates, lower churn, and more brand awareness through more of their merch being out in the wild. They send fun things like bandanas, koozies, and more. In addition to driving increased retention, it’s also a great perk to drive increased subscription acquisition.

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2. Adding Klaviyo Quick Actions to Emails

A key part of Aura Bora’s strategy centers around dropping inventive LTOs every other month – new flavors that only last for a few weeks. They’ll then build hype for these flavors and sell them out fully via email and SMS. It’s crucial that Aura Bora’s most important customer segment, their subscribers, are easily able to try these new flavors. With this in mind, the LTO announcement emails they send to subscribers have “Add it to your upcoming order” CTAs that allow subscribers to quickly add the new LTO to their next box with just a click, rather than going through the whole checkout process. They also slate these buttons into their “upcoming order” transactional emails, again reminding subscribers about the new flavor that is currently available and letting them quickly add it. These tactics help them see major bumps in subscriber AOV come LTO season.

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3: Implementing RetentionEngine Cancel Flows

Aura Bora also uses Stay Ai’s proprietary Retention Engine to survey churned customers and get deeper insights into cancellation reasons such as “too much product”, “too expensive”, etc. Based on their responses, RetentionEngine can then utilize smart reactivation tactics to deploy personalized winback strategies to churned customers, rather than a one size fits all approach. By following up proactively and with the right approach, they’re able to reactivate churned customers and grow recurring revenue even further.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Buoy’s Revenue Soars Over 200% in 90 Days After Switching to Stay AI

Migrated from: Smartrr
Industry: Health & Wellness
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Subscription Growth by the Numbers

212%
Increase in total subscription revenue, in 90 days
4.5x
Increase in first-time subscription revenue, in 90 days
24%
Decrease in subscriber churn, in 90 days

Founded by three long-time friends — COO Cole Puchi, CEO Daniel Schindler, and CMO Eddie Zelenak — Buoy was built to improve hydration. Unlike other electrolyte products laden with sugars, sweeteners and artificial ingredients, Buoy offers healthy hydration supplements with a neutral flavor profile, making them suitable to add into literally any kind of beverage (even your cocktail or beer!).

How Buoy Increased First-Time Subscription Revenue by 4.5x While Decreasing Churn

 

Challenges

After debuting on Amazon in 2019 and seeing strong subscriber growth, the team began building  their DTC presence. Cole said, “We thought, if we’re seeing this kind of success on Amazon, imagine what we could do if we could actually market to them, upsell them, and build relationships.” After trying a few other subscription apps and finding them lacking the sophisticated retention tools the Buoy team really needed, they started to look for a stronger solution.

The Solution: Stay AI

As CMO, Eddie started looking for the most innovative subscription apps, with the best features for retention and promotions, that could take their business to the next level — and found Stay AI. “There’s a lot of retention features in there that a lot of other apps don’t have or don’t prioritize,” Eddie mentioned. With the right technology in place, they were able to really focus on growing subscribers and building the right experience for their brand.

“Being on the cutting edge in terms of the things we can do to help retain customers is highly important to us, and we found that with Stay AI.”

Cole Puchi, Co-Founder & COO, Buoy
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Strategy

Check out some of the strategies that have supported Buoy’s massive subscription program growth since switching to Stay Ai.

Delivering a self-service home base with the customer portalBuoy’s explosive growth over the past 18 months — from just a couple hundred subscribers to over 7,000 — could have put a ton of pressure on their small internal team. But not with Stay Ai’s easy-to-use customer portal: “It’s huge for us to have a self-service tool that makes it easy for people to manage their own subscriptions. It takes a huge amount of work off the people on our team handling customer service requests,” Cole said.

 

Saving more subscribers with RetentionEngine cancel surveys and rebuttals: The Buoy team recently deployed their cancellation survey and follow-up treatments using Stay’s RetentionEngine. It’s only been live for a month or so, but they’ve already saved thousands in MRR with strong offers and thoughtful flow design.

 

Maximizing marketing efficiency with easy-to-understand reportingWhen you treat subscription like a performance channel, analytics and reporting become all the more critical. “We live in that dashboard,” Cole told us. Since beginning to focus on paid media for subscriber acquisition, they use cohort performance metrics to see what’s working and what’s not. “We’re looking at the different cohorts each month to see how sticky they are, and trying to optimize for the stickiest customers possible.”

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“Working with Stay is like working with an extension of our own team, not just inputting a support ticket and waiting to hear back from an unknown person on the other side of the email. […] Scaling with Stay has been very easy, and we believe that continuing to scale far beyond where we are now will be possible with this team, and that’s really huge.”

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Moon Juice Scales Subscription Add-On Revenue MoM with Stay AI

Migrated from: Recharge
Industry: Health & Wellness
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Subscription Growth by the Numbers

83%
Growth in Monthly Add-On Revenue, within 30 Days
93%
Growth in Monthly Add-On Revenue, within 60 Days
131%
Growth in Monthly Add-On Revenue, within 90 Days

Moon Juice is a beauty and wellness brand, specializing in adaptogenic supplements, skincare, and haircare products. Moon Juice’s scientific approach to synergy sets it apart from other wellness brands: many of their products work in tandem with and amplify the effects of other products, creating powerful stacks tailored to specific needs.

How Moon Juice Skyrocketed Add on Revenue with Stay Ai’s ExperienceEngine™ and More

Challenges

Prior to switching to Stay Ai, the Moon Juice team was using Recharge. They ran a stable subscription program, seeing largely steady revenue month over month for the five months prior to migration. Knowing their brand has cult-favorite products that pair well together – and benefit from monthly use – the team knew there was plenty of opportunity to continue scaling. That’s when they discovered Stay Ai.

The Solution: Stay Ai

After migrating to Stay in late 2022, Moon Juice saw measurable and consistent growth in their subscription revenue each month. Stay’s intuitive customer portal with built-in product carousel, in addition to ExperienceEngine™ promotional testing, enabled Moon Juice to leverage those aforementioned product synergies to scale up their add-on revenue.

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Strategy

Driving AOV with ExperienceEngine™ Promotions: Moon Juice uses Stay’s ExperienceEngine™to easily deliver targeted promotional offers. Stay’s AI-powered promotional testing solution allows them to strategically serve offers to the right clients, at the right time, with the right incentive. Combined with the no-code email notification builder, launched promotions automatically add dynamic promotional blocks to upcoming order emails, enabling the team to make more money, with much less manual effort. For customers, adding promotion-applied items to upcoming orders is as frictionless as one click.

Optimizing and Refining with Post-Promotion Analytics: After launching promotional offers, the Moon Juice team can view the ExperienceEngine™ promotion’s analytics directly within the app. Key metrics like take rate, AOV, and total next order revenue are accessible within minutes, providing the team with the actionable insights necessary to continue running successful promotions in the future.

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Driving AOV with the Customer Portal Carousel and Banner Ads: Moon Juice also leverages Stay’s no-code portal carousel and banner ads, which both surface add-on products to subscribers directly in the customer portal. With just a few clicks, subscribers can add full-price or discounted products to their upcoming orders. Because Moon Juice carries so many fan-favorite products, they’ve found that many of their one-time add ons turn into recurring stack subscriptions, further scaling subscription revenue.

Flexible Bundling: In alignment with the above, Stay’s super-flexible bundling solution makes it easy for Moon Juice customers to add complementary products to their upcoming orders, as well as taking advantage of the brand’s thoughtfully pre-bundled stacks of synergistic products.

Supercharge Your Subscription & Retention Strategy with Stay AI

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Golde Supercharges Recurring Subscription Revenue by 42%

Migrated from: Recharge
Industry: Health & Wellness
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Subscription Growth by the Numbers

42%
Growth in Recurring Subscription Revenue, in 60 Days
27%
Growth in First-Time Subscription Revenue, in 60 Days
47%
Growth in Active Subscribers, in 60 Days

Since its founding in Brooklyn in 2017, Golde has been expanding its loyal fanbase with an assortment of superfood essentials for health and skincare. Today, you can find Golde products in Target and Ulta — but they’re also super focused on growing a subscription program their DTC shoppers love.

“We wanted to expand our subscription offerings, but didn’t feel confident doing so with Recharge. It just felt a little clunky on both ends.” — Nina Coppin, CX Manager, Golde

How Golde Grew Their Active Subscriber Base by 49% and Improved the Subscriber Experience with Stay AI

Challenges

After offering a basic subscription program for some time, CX Manager Nina Coppin says the team realized how much it resonated with customers, so they started to build out a more robust strategy around the channel. That’s when they came face-to-face with some of their previous provider’s shortcomings. Customers had a hard time managing their own subscriptions and needed a lot of support, which took a lot of time for Nina and team to manage. And on the backend, analytics were just kind of a mystery, so they weren’t getting all the insights they needed to optimize their program.

“We wanted to expand our subscription offerings, but didn’t feel confident doing so with Recharge. It just felt a little clunky on both ends.” — Nina Coppin, CX Manager, Golde

The Solution: Stay AI

After evaluating at least five other subscription platforms, Nina says they found a fit with Stay. The customer experience was exactly what they were looking for, and the easy-to-understand analytics dashboard helps them better optimize based on changing customer needs and behavior.

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“We had such a great experience meeting the Stay team. We loved the platform, and felt like it hit our number one priority – having a great user experience for our team and our customers.”

Nina Coppin CX Manager, Golde

Strategy

Engaging Subscribers with an Easy-to-Use Customer Portal: With Stay Ai, Golde customers have easy options to manage subscriptions, all laid out in a way that’s intuitive to use. Nina says that customers love the passwordless login, and that the new portal reduced CX tickets almost immediately. “As soon as we launched with Stay,, we saw a significant decrease in CX tickets,” she said. The team also loves being able to customize the portal to align with their brand guidelines and give it the Golde look and feel.

Empowering Data-Driven Decision Making: The easy-to-use merchant dashboard has encouraged Nina and other team members to more frequently seek out data for insights to make better business decisions. “It’s very clean and inviting and makes you want to dig into the data more,” she said. She benefits from the ease of segmenting just the data she needs, like how many new subscriptions they have, their current churn rate, top products, average order value, and more.

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“As a small team, we’re all pulled in so many different directions. If I have a question, someone on the Stay team will get back to within the same day oftentimes within minutes. They immediately give me direction, help me pull reports, whatever I need. It’s been such a wonderful partnership, because it genuinely feels like Stay is a part of our team.

Nina Coppin CX Manager, Golde
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Supercharge Your Subscription & Retention Strategy with Stay AI

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Alleyoop Slam-Dunks Subscription Scale with 27% Growth in Recurring Subscription Revenue

Migrated from: Smartrr
Industry: Beauty & Personal Care
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Subscription Growth by the Numbers

27%
Growth in Recurring Subscription Revenue
39%
Growth in Subscription Cart Revenue
58%
Growth in Add-On Revenue

Alleyoop is redefining beauty with efficient, multi-functional products, so you can spend less time getting ready and more time living life to the full. As they like to say, they’re “on a mission to reinvent the beauty game with efficient tools that empower you to get in, get out, and make moves that matter — because you matter.”

Challenges

Alleyoop’s business continues growing, but like many subscription brands, the team was itching to find a solution that allows them to test new ways of maximizing the AOV and LTV of their existing enthusiastic subscriber base. They were also seeking clarity in their subscription data – so they could understand more deeply how their subscription business was performing.

The Solution: Stay AI

Alleyoop switched to Stay Ai in 2022. They now leverage Stay’s suite of features to offer subscribers VIP discounts, exclusive promotions, and beautifully branded email notifications – all contributing to the brand’s impressive 27% growth in recurring subscription revenue in 2023. The team especially loves Stay’s Customer Portal, which features a dynamic product carousel highlighting products available for one-time add-ons. They can then track the revenue generated from these add-ons directly in Stay’s dashboard, alongside related metrics such as average subscription revenue and recurring subscription revenue.

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“Stay AI is a no-brainer for any brand that wants to crush it with subscriptions. So many other apps lack in functionality and features where Stay shines. We’re huge fans!”

Autumn Knudson Senior CRM Manager, Alleyoop

Strategy

Here are just a few of the strategies the Alleyoop team has implemented to result in such incredible growth!

Offering Subscriber-Exclusive Discounts for One-Time Add-Ons: One of the ways Alleyoop engages its large subscriber base is by offering their subscription discount on current subscribers’ one-time add ons. With this strategy, the Alleyoop team is able to increase subscriber AOV, enhance LTV and subscriber loyalty by offering a VIP experience, and boost subscriber acquisition by offering a tangible sub program benefit.

Displaying One-Time Add-Ons in the Customer Portal: Stay Ai’s no-code solution allows Alleyoop to select which products they’d like to offer and display as one time add-ons in the customer portal. The add-on carousel populates these items front and center, making the items and their associated discounts easy to view at a quick glance. It’s the perfect way to introduce new products for customers to fall in love with and add to their beauty routine!

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Upselling Customers from One-Time-Add-On to Recurring Subscription Products: Alleyoop’s beauty products are fan-favorites, and they often see those one-time add-ons turn into recurring subscription add-ons once customers try them out. Using the same carousel, after a customer has tried out the product, they can then add the product as a recurring order along with their existing subscription. The team can easily send emails to customers encouraging the upgrade from one-time purchase to ongoing subscription leveraging Klaviyo Quick Actions, as well as the in-app email builder.

Results

In 2023, Alleyoop has seen massive growth in their subscription program – boasting 39% growth in subscription cart revenue, 27% growth in recurring subscription revenue, and a 58% growth in add-on revenue.

Needless to say, add-on products – as well as Stay’s comprehensive suite of subscription features – enable brands to boost the core subscription KPI’s.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Beekeeper’s Naturals Sweeter Subscriber Journey Brings 62% More Recurring Revenue

Migrated from: Upscribe
Industry: Health & Wellness
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Subscription Growth by the Numbers

62%
Growth in Monthly Recurring Subscription Revenue
17%
Growth in Monthly First-Time Subscription Revenue
88%
Growth in Monthly Active Subscriptions

Beekeeper’s Naturals is reinventing the medicine cabinet with clean, effective bee-based products for immunity, energy, gut-health, and brain-health. For the brands’ loyal customers, running out product(s) central to a daily routine puts the whole routine at risk. That’s why the team at Beekeeper’s Naturals offers a subscription program to power the healthy habits core to their brand’s mission.

Challenges

Before coming to Stay, Beekeeper’s Natural’s previous subscription provider didn’t offer the flexibility or capabilities needed to stand out. They felt like they were leaving money on the table — and they were right. That’s when they found Stay AI.

The Solution: Stay AI

Since migrating to Stay AI, Beekeeper’s Naturals has grown monthly recurring subscription revenue by 62% with enhanced subscriber communications and strategic surprise and delight opportunities — like personalized notes, unexpected gifts, and exclusive offers.

Strategy

Here’s how Beekeeper’s Naturals achieved such incredible growth after moving to Stay AI.

Crafting Subscriber-Benefit Driven Onboarding Emails with Stay AI’s In-App Email Builder:  To combat first-order churn, Beekeeper’s Naturals designed new onboarding emails that reinforce subscription benefits like free shipping, discounts, and early access.

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These emails educate customers about subscription perks, building excitement and anticipation.

Building these same emails using the brand’s previous subscription app would have required developer intervention, but Stay Ai’s intuitive drag-and-drop builder made this easy – no code required!

Leveraging Churn Analytics for Subscriber Surprise & Delight: Stay Ai’s churn risk analysis graph helped Beekeeper’s Naturals identify the optimal time to send gifts and other offers to keep subscribers engaged. After identifying the fourth subscription order as a high-value gifting opportunity, the brand now sends a surprise to build affinity and keep the brand top-of-mind.

Implementing New Upsell Offers with Stay’s Customer Portal to Boost Add-On Revenue: Upsells complement recurring subscription revenue to help drive growth and increase AOV, but other subscription apps can make it challenging to present these juicy offers to subscribers.  With Stay Ai, Beekeeper’s Naturals’ customer portal features a native, AI-powered upsell carousel (right out of the box) that recommends the right products to the right customers – no development required!

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When subscribers log on to manage their subscriptions, they see a visually appealing display of featured products they can add to their orders with a single click, plus clear visual indicators to emphasize subscriber-exclusive savings.

Offering Free Samples to Boost Future Order AOV: Another way Beekeeper’s Naturals introduces subscribers to new products is by surprising them with free samples! The team adds samples of the brand’s lip product, for example, to allow customers to try the new product for free. After receiving the sample, many subscribers add the lip product to their regular upcoming subscription orders, increasing subscription AOV and contributing to the brand’s increase in add-on revenue.

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