Introducing: Subscriber Rewards that Pack a Punch 👊 Digital Punch Cards are here! Learn More
Mask group

Momofuku Grows Quarterly Recurring Subscription Revenue 132% with Stay AI

Migrated from: New to Subscription
Industry: Food & Beverage

Subscription Growth by the Numbers

52%
Growth in Quarterly First-Time Subscription Revenue
132%
Growth in Quarterly Recurring Subscription Revenue
58%
Growth in Quarterly Add-On Revenue

Momofuku is a household name with restaurants across North America as well as a line of restaurant-grade products for home cooks. Dubbed by Bon Appétit as the “most important restaurant in America,” it’s played a massive role in the rise of Asian American cuisine in contemporary culture. Momofuku prides itself on its elevated branding that lets the quality of its ingredients shine through – which makes it all the more important that every single customer communication touchpoint is true to their brand guidelines and values.

Momofuku launched their home cooks subscription program with Stay Ai, shipping restaurant-grade noodles, sauces, seasonings, and more to loyal cooks across the United States.

Strategy

Creating Beautifully Branded Subscription Emails with Stay Ai’s Drag and Drop Email Builder

To help their subscribers get the most out of the experience, Momofuku used Stay Ai’s drag-and-drop email builder to craft beautiful customized emails using their own branding – combining their imagery with drag-and-drop content blocks.

From order activation to charge failed to order cancellation, every touchpoint that a subscriber receives is equipped with Momofuku’s stellar branding.

Developing and Optimizing the Easy-to-Use Customer Portal of Their Dreams

Using Stay’s no-code customizable Customer Portal, the team built a an easy access point for customers to manage their own subscriptions, add-on one time purchases, and adjust their subscriptions without CX intervention.

Since their first quarter on Stay, they’ve seen a whopping 58% growth in quarterly add-on revenue!

Testing A/B Promotions with Stay Ai’s ExperienceEngine

Using Stay Ai’s ExperienceEngine, the Momofuku team has launched A/B promotional tests – like discount offers, free gifts with purchase, and more.

With one test, they found that offering a free gift with an upcoming purchase increased conversion rate (customers didn’t skip, cancel, or pause that upcoming order) by 27%!

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

Aura Bora Scales Subscription Revenue 207% in 4 Months

Migrated from: Smartrr
Industry: Food & Beverage

Active Subscribers Growth

2x
Active Subscribers Growth
10%
Increase in Recurring Subscription AOV
207%
Subscription Revenue Growth

How Aura Bora Grew Subscriber AOV by 10% and Overall Revenue by 207% After Moving to Stay AI

 

Aura Bora is one of the fastest growing companies in the food & bev space, with a diehard fan base that loves their “weird water” — sparkling water infused with herbs, flowers, and unheard-of flavor combinations like Basil Berry and Elderflower Grapefruit.

Many of these fans drink multiple cans of their favorite water daily, so it’s crucially important for Aura Bora to have a strong and engaging subscription program.

After migrating from Smartrr to Stay Ai, they saw a 10% spike in subscription AOV and a 207% lift in overall subscription revenue.

Group-3998-1-1024x947-1

Strategy

1: Great Gifts Every 5th Order with ExperienceEngine

Aura Bora loves keeping their customers 1) happy and 2) on their toes. One way they do this is with surprise & delight gifts on every 5th subscription order. This promo leads to brand loyalty through happier subscribers, longer retention rates, lower churn, and more brand awareness through more of their merch being out in the wild. They send fun things like bandanas, koozies, and more. In addition to driving increased retention, it’s also a great perk to drive increased subscription acquisition.

Screen-Shot-2022-12-05-at-3.08-1

2. Adding Klaviyo Quick Actions to Emails

A key part of Aura Bora’s strategy centers around dropping inventive LTOs every other month – new flavors that only last for a few weeks. They’ll then build hype for these flavors and sell them out fully via email and SMS. It’s crucial that Aura Bora’s most important customer segment, their subscribers, are easily able to try these new flavors. With this in mind, the LTO announcement emails they send to subscribers have “Add it to your upcoming order” CTAs that allow subscribers to quickly add the new LTO to their next box with just a click, rather than going through the whole checkout process. They also slate these buttons into their “upcoming order” transactional emails, again reminding subscribers about the new flavor that is currently available and letting them quickly add it. These tactics help them see major bumps in subscriber AOV come LTO season.

Group-3997

3: Implementing RetentionEngine Cancel Flows

Aura Bora also uses Stay Ai’s proprietary Retention Engine to survey churned customers and get deeper insights into cancellation reasons such as “too much product”, “too expensive”, etc. Based on their responses, RetentionEngine can then utilize smart reactivation tactics to deploy personalized winback strategies to churned customers, rather than a one size fits all approach. By following up proactively and with the right approach, they’re able to reactivate churned customers and grow recurring revenue even further.

Screen-Shot-2022-12-05-at-7.55-1

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

Buoy’s Revenue Soars Over 200% in 90 Days After Switching to Stay AI

Migrated from: Smartrr
Industry: Health & Wellness
Buo

Subscription Growth by the Numbers

212%
Increase in total subscription revenue, in 90 days
4.5x
Increase in first-time subscription revenue, in 90 days
24%
Decrease in subscriber churn, in 90 days

Founded by three long-time friends — COO Cole Puchi, CEO Daniel Schindler, and CMO Eddie Zelenak — Buoy was built to improve hydration. Unlike other electrolyte products laden with sugars, sweeteners and artificial ingredients, Buoy offers healthy hydration supplements with a neutral flavor profile, making them suitable to add into literally any kind of beverage (even your cocktail or beer!).

How Buoy Increased First-Time Subscription Revenue by 4.5x While Decreasing Churn

 

Challenges

After debuting on Amazon in 2019 and seeing strong subscriber growth, the team began building  their DTC presence. Cole said, “We thought, if we’re seeing this kind of success on Amazon, imagine what we could do if we could actually market to them, upsell them, and build relationships.” After trying a few other subscription apps and finding them lacking the sophisticated retention tools the Buoy team really needed, they started to look for a stronger solution.

The Solution: Stay AI

As CMO, Eddie started looking for the most innovative subscription apps, with the best features for retention and promotions, that could take their business to the next level — and found Stay AI. “There’s a lot of retention features in there that a lot of other apps don’t have or don’t prioritize,” Eddie mentioned. With the right technology in place, they were able to really focus on growing subscribers and building the right experience for their brand.

“Being on the cutting edge in terms of the things we can do to help retain customers is highly important to us, and we found that with Stay AI.”

Cole Puchi, Co-Founder & COO, Buoy
Frame-4309-1

Strategy

Check out some of the strategies that have supported Buoy’s massive subscription program growth since switching to Stay Ai.

Delivering a self-service home base with the customer portalBuoy’s explosive growth over the past 18 months — from just a couple hundred subscribers to over 7,000 — could have put a ton of pressure on their small internal team. But not with Stay Ai’s easy-to-use customer portal: “It’s huge for us to have a self-service tool that makes it easy for people to manage their own subscriptions. It takes a huge amount of work off the people on our team handling customer service requests,” Cole said.

 

Saving more subscribers with RetentionEngine cancel surveys and rebuttals: The Buoy team recently deployed their cancellation survey and follow-up treatments using Stay’s RetentionEngine. It’s only been live for a month or so, but they’ve already saved thousands in MRR with strong offers and thoughtful flow design.

 

Maximizing marketing efficiency with easy-to-understand reportingWhen you treat subscription like a performance channel, analytics and reporting become all the more critical. “We live in that dashboard,” Cole told us. Since beginning to focus on paid media for subscriber acquisition, they use cohort performance metrics to see what’s working and what’s not. “We’re looking at the different cohorts each month to see how sticky they are, and trying to optimize for the stickiest customers possible.”

dbfh

“Working with Stay is like working with an extension of our own team, not just inputting a support ticket and waiting to hear back from an unknown person on the other side of the email. […] Scaling with Stay has been very easy, and we believe that continuing to scale far beyond where we are now will be possible with this team, and that’s really huge.”

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

Golde Supercharges Recurring Subscription Revenue by 42%

Migrated from: Recharge
Industry: Health & Wellness
Golde-Cover-Photo

Subscription Growth by the Numbers

42%
Growth in Recurring Subscription Revenue, in 60 Days
27%
Growth in First-Time Subscription Revenue, in 60 Days
47%
Growth in Active Subscribers, in 60 Days

Since its founding in Brooklyn in 2017, Golde has been expanding its loyal fanbase with an assortment of superfood essentials for health and skincare. Today, you can find Golde products in Target and Ulta — but they’re also super focused on growing a subscription program their DTC shoppers love.

“We wanted to expand our subscription offerings, but didn’t feel confident doing so with Recharge. It just felt a little clunky on both ends.” — Nina Coppin, CX Manager, Golde

How Golde Grew Their Active Subscriber Base by 49% and Improved the Subscriber Experience with Stay AI

Challenges

After offering a basic subscription program for some time, CX Manager Nina Coppin says the team realized how much it resonated with customers, so they started to build out a more robust strategy around the channel. That’s when they came face-to-face with some of their previous provider’s shortcomings. Customers had a hard time managing their own subscriptions and needed a lot of support, which took a lot of time for Nina and team to manage. And on the backend, analytics were just kind of a mystery, so they weren’t getting all the insights they needed to optimize their program.

“We wanted to expand our subscription offerings, but didn’t feel confident doing so with Recharge. It just felt a little clunky on both ends.” — Nina Coppin, CX Manager, Golde

The Solution: Stay AI

After evaluating at least five other subscription platforms, Nina says they found a fit with Stay. The customer experience was exactly what they were looking for, and the easy-to-understand analytics dashboard helps them better optimize based on changing customer needs and behavior.

Golde-Pic-1

Mask group

“We had such a great experience meeting the Stay team. We loved the platform, and felt like it hit our number one priority – having a great user experience for our team and our customers.”

Nina Coppin CX Manager, Golde

Strategy

Engaging Subscribers with an Easy-to-Use Customer Portal: With Stay Ai, Golde customers have easy options to manage subscriptions, all laid out in a way that’s intuitive to use. Nina says that customers love the passwordless login, and that the new portal reduced CX tickets almost immediately. “As soon as we launched with Stay,, we saw a significant decrease in CX tickets,” she said. The team also loves being able to customize the portal to align with their brand guidelines and give it the Golde look and feel.

Empowering Data-Driven Decision Making: The easy-to-use merchant dashboard has encouraged Nina and other team members to more frequently seek out data for insights to make better business decisions. “It’s very clean and inviting and makes you want to dig into the data more,” she said. She benefits from the ease of segmenting just the data she needs, like how many new subscriptions they have, their current churn rate, top products, average order value, and more.

Golde-Pic-2

Mask group

“As a small team, we’re all pulled in so many different directions. If I have a question, someone on the Stay team will get back to within the same day oftentimes within minutes. They immediately give me direction, help me pull reports, whatever I need. It’s been such a wonderful partnership, because it genuinely feels like Stay is a part of our team.

Nina Coppin CX Manager, Golde
heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

Alleyoop Slam-Dunks Subscription Scale with 27% Growth in Recurring Subscription Revenue

Migrated from: Smartrr
Industry: Beauty & Personal Care
Alleyoop-Cover-Photo

Subscription Growth by the Numbers

27%
Growth in Recurring Subscription Revenue
39%
Growth in Subscription Cart Revenue
58%
Growth in Add-On Revenue

Alleyoop is redefining beauty with efficient, multi-functional products, so you can spend less time getting ready and more time living life to the full. As they like to say, they’re “on a mission to reinvent the beauty game with efficient tools that empower you to get in, get out, and make moves that matter — because you matter.”

Challenges

Alleyoop’s business continues growing, but like many subscription brands, the team was itching to find a solution that allows them to test new ways of maximizing the AOV and LTV of their existing enthusiastic subscriber base. They were also seeking clarity in their subscription data – so they could understand more deeply how their subscription business was performing.

The Solution: Stay AI

Alleyoop switched to Stay Ai in 2022. They now leverage Stay’s suite of features to offer subscribers VIP discounts, exclusive promotions, and beautifully branded email notifications – all contributing to the brand’s impressive 27% growth in recurring subscription revenue in 2023. The team especially loves Stay’s Customer Portal, which features a dynamic product carousel highlighting products available for one-time add-ons. They can then track the revenue generated from these add-ons directly in Stay’s dashboard, alongside related metrics such as average subscription revenue and recurring subscription revenue.

Mask group

“Stay AI is a no-brainer for any brand that wants to crush it with subscriptions. So many other apps lack in functionality and features where Stay shines. We’re huge fans!”

Autumn Knudson Senior CRM Manager, Alleyoop

Strategy

Here are just a few of the strategies the Alleyoop team has implemented to result in such incredible growth!

Offering Subscriber-Exclusive Discounts for One-Time Add-Ons: One of the ways Alleyoop engages its large subscriber base is by offering their subscription discount on current subscribers’ one-time add ons. With this strategy, the Alleyoop team is able to increase subscriber AOV, enhance LTV and subscriber loyalty by offering a VIP experience, and boost subscriber acquisition by offering a tangible sub program benefit.

Displaying One-Time Add-Ons in the Customer Portal: Stay Ai’s no-code solution allows Alleyoop to select which products they’d like to offer and display as one time add-ons in the customer portal. The add-on carousel populates these items front and center, making the items and their associated discounts easy to view at a quick glance. It’s the perfect way to introduce new products for customers to fall in love with and add to their beauty routine!

Alleyoop-Portal (2)

Upselling Customers from One-Time-Add-On to Recurring Subscription Products: Alleyoop’s beauty products are fan-favorites, and they often see those one-time add-ons turn into recurring subscription add-ons once customers try them out. Using the same carousel, after a customer has tried out the product, they can then add the product as a recurring order along with their existing subscription. The team can easily send emails to customers encouraging the upgrade from one-time purchase to ongoing subscription leveraging Klaviyo Quick Actions, as well as the in-app email builder.

Results

In 2023, Alleyoop has seen massive growth in their subscription program – boasting 39% growth in subscription cart revenue, 27% growth in recurring subscription revenue, and a 58% growth in add-on revenue.

Needless to say, add-on products – as well as Stay’s comprehensive suite of subscription features – enable brands to boost the core subscription KPI’s.

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

Beekeeper’s Naturals Sweeter Subscriber Journey Brings 62% More Recurring Revenue

Migrated from: Upscribe
Industry: Health & Wellness
BKN-Cover-Photo

Subscription Growth by the Numbers

62%
Growth in Monthly Recurring Subscription Revenue
17%
Growth in Monthly First-Time Subscription Revenue
88%
Growth in Monthly Active Subscriptions

Beekeeper’s Naturals is reinventing the medicine cabinet with clean, effective bee-based products for immunity, energy, gut-health, and brain-health. For the brands’ loyal customers, running out product(s) central to a daily routine puts the whole routine at risk. That’s why the team at Beekeeper’s Naturals offers a subscription program to power the healthy habits core to their brand’s mission.

Challenges

Before coming to Stay, Beekeeper’s Natural’s previous subscription provider didn’t offer the flexibility or capabilities needed to stand out. They felt like they were leaving money on the table — and they were right. That’s when they found Stay AI.

The Solution: Stay AI

Since migrating to Stay AI, Beekeeper’s Naturals has grown monthly recurring subscription revenue by 62% with enhanced subscriber communications and strategic surprise and delight opportunities — like personalized notes, unexpected gifts, and exclusive offers.

Strategy

Here’s how Beekeeper’s Naturals achieved such incredible growth after moving to Stay AI.

Crafting Subscriber-Benefit Driven Onboarding Emails with Stay AI’s In-App Email Builder:  To combat first-order churn, Beekeeper’s Naturals designed new onboarding emails that reinforce subscription benefits like free shipping, discounts, and early access.

Beekeepers-Naturals-Onboarding-Email-1

These emails educate customers about subscription perks, building excitement and anticipation.

Building these same emails using the brand’s previous subscription app would have required developer intervention, but Stay Ai’s intuitive drag-and-drop builder made this easy – no code required!

Leveraging Churn Analytics for Subscriber Surprise & Delight: Stay Ai’s churn risk analysis graph helped Beekeeper’s Naturals identify the optimal time to send gifts and other offers to keep subscribers engaged. After identifying the fourth subscription order as a high-value gifting opportunity, the brand now sends a surprise to build affinity and keep the brand top-of-mind.

Implementing New Upsell Offers with Stay’s Customer Portal to Boost Add-On Revenue: Upsells complement recurring subscription revenue to help drive growth and increase AOV, but other subscription apps can make it challenging to present these juicy offers to subscribers.  With Stay Ai, Beekeeper’s Naturals’ customer portal features a native, AI-powered upsell carousel (right out of the box) that recommends the right products to the right customers – no development required!

BKN-Portal

When subscribers log on to manage their subscriptions, they see a visually appealing display of featured products they can add to their orders with a single click, plus clear visual indicators to emphasize subscriber-exclusive savings.

Offering Free Samples to Boost Future Order AOV: Another way Beekeeper’s Naturals introduces subscribers to new products is by surprising them with free samples! The team adds samples of the brand’s lip product, for example, to allow customers to try the new product for free. After receiving the sample, many subscribers add the lip product to their regular upcoming subscription orders, increasing subscription AOV and contributing to the brand’s increase in add-on revenue.

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

Psychedelic Water Sees 14% Subscription Save Rate Despite Limited Inventory with RetentionEngine

Migrated from: Recharge
Industry: Food & Beverage
Psych-Water-Cover-Photo

Subscription Growth by the Numbers

14%
Subscription Save Rate, Since Switching to Stay
11%
Growth in Monthly Recurring Subscription Revenue, in 90 Days
8%
Growth in Subscription Cart Revenue, in 90 Days

How Psychedelic Water Leverages RetentionEngine to Save More Customers, Despite Inventory Challenges

 

Launched in 2021, Psychedelic Water is a mood-boosting, non-alcoholic herbal supplement enriched with kava root, turnera diffusa leaf, and green tea leaf extract. The brand, whose subscription programs across DTC and Amazon make up about half of their business, has a mission to share the “psychedelic” state of mind.

Challenges

CTO Matt Warren is one member of the very lean, five-person team behind Psychedelic Water — so as you can imagine, he wears a lot of different hats every day. That’s one of the reasons he started feeling frustrated with their previous subscription management app. When you have a thousand things to do, you need to be able to make decisions fast, but their previous provider’s analytics just weren’t cutting it. That, says Matt, is the biggest reason he started to look for alternatives.

“Our previous provider’s analytics were unbearably slow to load, and getting information out of it was pretty difficult.”
– Matt Warren, CTO, Psychedelic Water

The Solution: Stay Ai

After a full evaluation, Matt moved the brand from their previous app to Stay Ai, where he’s been better able to gain insights from the analytics and reporting – especially by making use of RetentionEngine’s cancellation surveys and flows.

matt

“Stay Ai’s dashboards load fast and the information displayed is easy to understand at a glance. I’m happy with how it looks and we get insights there. It’s definitely better than what we were using before!”

Matt warren Chief Technology Officer, Psychedelic Water

Strategy

Here are some of the groovy strategies Psychedelic Water has implemented to decrease subscriber churn and grow subscriber revenue, despite stock-related headwinds.

Enhancing Analytics and Reporting with Visibility into Subscriber Cancellation Reasons: In addition to all the metrics you’d expect (subscriber count, performance by SKU, etc.), Matt is getting some of the most usage out of RetentionEngine’s cancellation survey analytics to determine just why subscribers are canceling. “That’s been directing a lot of our efforts behind the scenes,” he said. While price-related cancellations were expected, Matt was surprised to learn that another frequently cited cancel reason was ‘too much product’

“That led us to focus some of our post-purchase messaging around how to use the product,” Matt said. “When to consume it, or recipe ideas — basically just giving people more reasons to consume it and more ideas for better enjoyment.”

Reducing Churn with RetentionEngine Cancel Flows: With RetentionEngine’s automated cancel flows, churning customers receive a last-chance offer based on their cancelation reason. Psychedelic Water is now saving more than 8 percent of churning customers despite their currently limited inventory.

“The thing we found most valuable — that I wasn’t really expecting — was the cancellation survey, both on saving those cancellations and also on just feedback around why people are canceling. That’s been directing a lot of our efforts behind the scenes.”
– Matt Warren, CTO, Psychedelic Water

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

Aura Bora Sees Massive 128% Growth in Monthly Recurring Subscription Revenue by Switching to Stay AI

Migrated from: Smartrr
Industry: Food & Beverage
Aura-Bora-Sparkling-Water

Subscription Growth by the Numbers

109%
Growth in Monthly Subscription Cart Revenue, Since Switching to Stay
128%
Growth in Monthly Recurring Subscription Revenue, Since Switching to Stay
107%
Growth in 2023 QoQ First-Time Subscription Revenue

Since Moving to Stay in 2022, Aura Bora Has Scaled their Subscription Program to the Moon

 

Aura Bora is taking the food and beverage world by storm, winning the hearts of their consumers with their innovative sparkling water flavors. A standout player in the F & B space, the brand’s loyal advocates affectionately call their drinks “weird water”. Their playful and adventurous flavor combinations encourage consumers to try flavor combinations outside of their normal routine, as Aura Bora’s best sellers are infused with herbs, flowers, and a slew of other natural ingredients. Needless to say, the brand offers an unforgettable taste experience you won’t find anywhere else, featuring flavors like Basil Berry and Elderflower Grapefruit.

With such whimsical web experiences, product packaging, and digital communications, it’s no surprise that Aura Bora strives to offer a unique brand experience for their customers. Since moving their subscription program to Stay, the Aura Bora team has taken this to the next level – redefining what a delightful subscription program looks like.

Challenges

Aura Bora offers their beverages both in retail and via DTC. In 2022, they had their eye on expanding their ecommerce sales, and given the economics of shipping beverages, they knew a thriving subscription program would be critical for efficient scale. The team was looking for a subscription provider that could offer the level of customization critical to maintaining brand integrity, all while delighting their enormous customer base of thousands of customers, many of which who drink multiple cans of Aura Bora per day.

Aura Bora’s previous subscription provider just wasn’t cutting it. They lacked the ability to offer flexible subscription options for customers, the brand’s access to subscription analytics was poor, and the prior provider’s customer support team left much to be desired. They also were feeling the pain of churn, with no simple way to win back customers in their subscription cancellation flow. Ultimately, they were stuck with what felt like a “set it and forget it” subscription program – and the Aura Bora team was looking for an performance recurring revenue channel they could optimize.

The Solution: Stay AI

Aura Bora came to Stay because they wanted to infuse (no pun intended) the brand’s whimsy and playfulness into their subscription program. Stay offered the team the ability to delight subscribers with gifted surprises, exclusive offers, and a customer portal that makes subscription management just plain fun. In addition to the customer benefits, Stay’s feature set helped Aura Bora achieve key business goals – like boosting subscriber LTV, reducing subscriber churn, and more.

4 Months After Moving to Stay Ai, the Aura Bora Team Saw:

2x
Growth in Active Subscribers
10%
Growth in Recurring Subscription AOV
207%
Growth in Subscription Revenue

1 Year After Moving to Stay, Here’s How Aura Bora’s Subscription Performance Stacks Up:

109%
Increase in Monthly Subscription Cart Revenue
24%
Increase in Monthly First-Time Subscription Revenue
126%
Increase in Monthly Recurring Subscription Revenue
Aura-Bora

And all this said, Aura Bora’s subscription program has only continued to scale. Here are some of the strategies the Aura Bora team has implemented since moving to Stay Ai:

reload-icon
Label: Strategy

Delighting Subscribers with Gifts via Stay Ai’s ExperienceEngine: With Stay, Aura Bora is able to implement surprise & delight gifts for subscribers, like bandanas, koozies, stickers, and more. After analyzing the data, they’ve determined that offering a freebie on every 5th subscription order has been a massive win for boosting brand loyalty – as demonstrated by Aura Bora’s increase in subscription retention rates and decrease in subscriber churn.

Aura-Bora-Gifting

The team also highlights these freebies as a means to drive subscription acquisition, along with their additional subscription perks like free shipping, exclusive discounts, early access to new flavor drops, and more. With ExperienceEngine, Aura Bora is able to easily set up these unique offerings, no dev support required.

 

Boosting AOV by Implementing Klaviyo Quick Actions for Limited-Time Offers: A core component of Aura Bora’s revenue strategy hinges on their limited-time offers, as they launch new limited flavors on a monthly basis. The brand’s fervent fans flock to buy the drops, leading to massive spikes in revenue. Because these flavors are limited in supply, it’s critical that Aura Bora’s most loyal customers – their subscribers – are given a frictionless offer to add these SKUs to their upcoming orders.

With this in mind, Aura Bora sends subscribers LTO announcement emails with “Add It To Your Upcoming Order” CTAs. These buttons allow customers to add the SKU to their next order with one-click, rather than going through the whole checkout process. They also slate these buttons into their “upcoming order” transactional emails. These CTAs boost subscriber AOV by $4+ during LTO promo periods.

 

Group-3997-2

Combating Subscriber Churn with RetentionEngine: Aura Bora uses RetentionEngine to gather data via customer cancellation surveys, and automatically win-back customers without CX intervention. When subscribers go to cancel, they’re offered a menu of cancellation reasons, such as “I have too much product” or “This is too expensive.” Based on their responses, RetentionEngine’s AI powered smart reactivation tactics deploy personalized winback strategies, rather than applying a one size fits all approach. With RetentionEngine, Aura Bora’s subscription save rate is as high as 16%.

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

Surely Wine Continues Scaling Recurring Subscription Revenue 76% QoQ with Stay AI

Migrated from: Recharge
Industry: Food & Beverage
Surely-wine-Cover

Subscription Growth by the Numbers

76%
Growth in QoQ Recurring Subscription Revenue
12%
Decrease in QoQ Subscription Churn
8%
QoQ Subscription Growth

Surely Maximizes Subscriber LTV with Stay AI’s Comprehensive Subscription Feature Set

 

Surely is a dry, award-winning, non-alcoholic California wine made for happier hours. They source grapes from the warm and breezy California coast & work with top winemakers to craft a dry & crisp profile you can’t get anywhere else, for drinkers and non-drinkers alike. Made with all natural ingredients, Surely offers one of the purest non-alcoholic wines on the market.

Challenges

Surely moved to Stay AI in the spring of 2022, and they’ve continued to see tremendous growth in their subscription program since. The initially migrated in anticipation of an upcoming subscriber sale, looking for a solution that was both more customer-friendly and more effective at upsells & cross-sells.

Strategy

Surely’s post-migration sale was a smashing success – but the wins didn’t end there. The team continues to leverage Stay’s comprehensive subscription feature set, as well as benefiting from the ongoing strategic customer support. They continue to find that Stay’s team of dedicated CSMs help Surely streamline their subscriber campaigns and optimize their program for revenue growth.

Here are some of the strategies the Surely team implements to maximize subscriber LTV with Stay AI:

0e026f17d192400a34588c308cf053f6

“Stay AI has truly transformed our Wine Club’s subscription experience, leading to a significant boost in revenue. The improved experience it offers has played a pivotal role in driving subscriber growth. It has become an indispensable tool for our success.”

Brenda Godinez Head of Marketing, Surely

Leveraging Banner Ads for Exclusive Subscriber Offers: Surely maximizes the real estate of their customer portal, adding banner ads that display on the customer’s desktop and mobile view. This allows them to highlight important updates, new product releases, and more – just for their subscribers.

Surely-Portal

Increasing Subscriber AOV with Add-On Items: Surely offers their subscribers flexible subscriptions, allowing them to add-on products, as well as swap out items in their upcoming order based on their preference. They also test custom subscriber discounts for both recurring and one-time purchase items to maximize AOV.

Engaging Subscribers with Klaviyo Quick Actions: Utilizing Stay’s robust integration with Klaviyo, the Surely marketing team sends subscribers emails with CTAs powered by Klaviyo Quick Actions. This allows customers to add products or create one-time orders with just one click.

With Stay Ai, Surely offers a seamless and personalized subscriber experience, leading to continued growth in revenue, as well as customer satisfaction. Cheers to Surely – and scaling that recurring subscriber revenue!

“Stay Ai helped us take our subscription experience to the next level. We were able to use their features to create an exclusive Black Friday promotion for our Wine Club members (subscribers) directly in their subscription portal, and we saw an impressive 300%+ growth in add-on revenue. The support we receive from the Stay Ai team has also been outstanding.”
– Brenda Godinez, Head of Marketing, Surely

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI

Mask group

A Pup Above Grows Subscription Revenue 53% In 30 Days

Migrated from: Smartrr
Industry: Pet
APA-cover-photo

Subscription Growth by the Numbers

53%
Increase in Subscription Revenue, in 30 Days
59%
Growth in Subscription Cart Revenue, in 60 Days
95%
Growth in New Subscriber Revenue, in 90 Days

A Pup Above Scales Subscription Revenue 53% in 30 Days with Stay AI’s Bundle Builder and Branded Customer Communications

 

A Pup Above is committed to helping their customers take the best care of their pets, with 100% human grade dog food that boasts 50% more protein than the competition. They place a strong emphasis on protecting the company’s brand and customer experience, understanding that in today’s competitive market, a positive customer experience is crucial in retaining customers and growing the business.

Challenges

The APA team was seeking a subscription solution that offering better customer and merchant portals, stronger analytics, and better bundle functionality. As a result, they migrated from Smartrr and chose Stay Ai as their new subscription provider.

The Solution: Stay AI

By switching to Stay AI, the A Pup Above team was able to achieve all of their objectives and create a more seamless and personalized subscription experience for their customers. Since their migration, A Pup Above has deployed a gamified bundle builder, a beautiful customer portal, and engaging emails to make the customer journey more interactive and enjoyable. With Stay AI, they have seen an increase in revenue and customer satisfaction – all while reducing churn.

Strategy

Here are some of the strategies A Pup Above implemented to achieve such monumental growth just 30 days after moving to Stay:

Implementing Stay AI’s Custom Bundle Builder: Prior to migrating, the team wasn’t able to set up new bundles easily — it was a massive hassle without access to major development resources. Stay Ai gave them the functionality they needed, without requiring additional development resources.

APA-Bundles-2

The new functionality allowed customers to create personalized boxes with only the products their dogs love, cutting down churn and increasing retention as customers received a more engaging, gamified shopping experience. This led to a high average order value, protecting overall recurring revenue. Additionally, the bundle builder helped reduce first-time subscription churn by offering more value, a better experience, and exactly what customers wanted.

Enhancing the Customer Experience with Branded Emails & Stay AI’s No-Code Customer Portal: A Pup Above leveraged their inventive and colorful branding and dog-emotive imagery to communicate the value of the bundle builder through customer portals and native communications. They built beautiful transactional emails for every subscriber touchpoint with the easy drag-and-drop editor.

The previous code-based emails on Smartrr were not easy to update or make appealing, but with Stay Ai, A Pup Above achieved higher engagement from subscribers and used their powerful pet imagery based branding to make subscribers feel more affinity to the brand.

APA-Example-B-1

They also used in-banner ads to push new products and the bundle builder, which led to an increase in add-ons, bumping up overall subscription revenue, and an increase in subscriptions to the new product following the banner ad placement. Subscribers would log in to their portal and then become aware of any new products or launches, and were then able to add it to their order with just a click.

Results

By providing an on-brand customer experience for both subscribers and potential subscribers through a bundle builder and integrated customer communications, A Pup Above saw a 53% increase in subscription revenue 30 days post bundle-builder implementation. Stay Ai’s seamless functionality and A Pup Above’s inventive and colorful branding combined to create a personalized and engaging customer journey that led to a significant boost in revenue.

heart-icon

Supercharge Your Subscription & Retention Strategy with Stay AI