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Yumwoof Scales Monthly Recurring Subscription Revenue 24% in Just 60 Days on Stay AI

Migrated from: Recharge
Industry: Pet Care

Subscription growth, by the numbers:

24%
Growth in Monthly Subscription Revenue, in 60 Days
35%
Reduction in Monthly Subscriber Churn, in 60 Days
87%
YoY Growth in Monthly Recurring Subscription Revenue

About Yumwoof

Yumwoof is a new kind of dog food brand, on a mission to delivery the highest quality pet food, nutrition support, and meal plans created by holistic veterinary nutritionists. Founder & CEO Jason Lukas and his wife started the company with a goal of completely rethinking dog nutirtion, personalizing pet health to reduce inflammation that causes allergies, digestive issues, and more.

The Brand was facing challenges with their previous solution, Recharge

After using Recharge to manage their subscription program, Jaron and team started to run into challenges with the app, making it difficult to continuously scale their subscription program. The platform’s merchant-side user interface was difficult for the team to navigate, causing team frustration with accessing and actioning on subscription data. Additionally, customers found their self-service portal confusing to work with, negatively impacting the subscriber experience. Yumwoof needed a subscription solution that was easier to use — both for their team members, and their most valuable customers.

 

The Solution: Stay Ai

Jaron came across Stay Ai in early 2022 and found himself impressed with the app’s usability and the team’s forward-thinking innovation. After moving to Stay Ai, his team has been able to massively scale their subscription program. The time lost on wrangling a frustrating app has instead been spent on strategically building a high-performing, customer-loved subscription program.

“Subscriptions are a critical part of our dog food company and the ability to customize our order flows with a trial and provide a good customer experience are really important parts of our business that Stay Ai supports.”

Jaron Lukas
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Label: RetentionEngine.

Reducing subscriber churn with RetentionEngine.

When Yumwoof’s subscribers go to cancel, they’re now met with a smart cancellation survey that collects their cancellation intent reason, and then serves personalized rebuttals. Rebuttals include discounts, the option to change order frequency, and more.

Each rebuttal presented is strategically determined based on RetentionEngine’s robust AI, delivering each customer a response most likely to save them from cancellation. Within just 3 months of implementing RetentionEngine, Yumwoof was able to achieve a 20% subscriber save rate.

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Label: Workflows

Running trial-to-subscription offers, powered by workflows.

Yumwoof has a unique subscriber acquisition offer – new customers a are able to “trial” a smaller-sized (and discounted) pack of pet food that automatically upgrades to subscription. Unless the customer cancels, a workflow built in Stay Ai activates a SKU swap, moving the subscriber from a trial pack to a standard monthly-sized package of pet food. This is a highly effective subscriber acquisition strategy for Yumwoof, and is powered by Stay Ai’s workflows!

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Test the core of your subscription program with Stay AI’s proprietary churn-busting tools.

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Moon Juice Scales Subscription Add-On Revenue MoM with Stay AI

Migrated from: Recharge
Industry: Health & Wellness
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Subscription Growth by the Numbers

83%
Growth in Monthly Add-On Revenue, within 30 Days
93%
Growth in Monthly Add-On Revenue, within 60 Days
131%
Growth in Monthly Add-On Revenue, within 90 Days

Moon Juice is a beauty and wellness brand, specializing in adaptogenic supplements, skincare, and haircare products. Moon Juice’s scientific approach to synergy sets it apart from other wellness brands: many of their products work in tandem with and amplify the effects of other products, creating powerful stacks tailored to specific needs.

How Moon Juice Skyrocketed Add on Revenue with Stay Ai’s ExperienceEngine™ and More

Challenges

Prior to switching to Stay Ai, the Moon Juice team was using Recharge. They ran a stable subscription program, seeing largely steady revenue month over month for the five months prior to migration. Knowing their brand has cult-favorite products that pair well together – and benefit from monthly use – the team knew there was plenty of opportunity to continue scaling. That’s when they discovered Stay Ai.

The Solution: Stay Ai

After migrating to Stay in late 2022, Moon Juice saw measurable and consistent growth in their subscription revenue each month. Stay’s intuitive customer portal with built-in product carousel, in addition to ExperienceEngine™ promotional testing, enabled Moon Juice to leverage those aforementioned product synergies to scale up their add-on revenue.

Sleepy_Wakey_Stick_Stack-1 Moon-Juice-Graph

Strategy

Driving AOV with ExperienceEngine™ Promotions: Moon Juice uses Stay’s ExperienceEngine™to easily deliver targeted promotional offers. Stay’s AI-powered promotional testing solution allows them to strategically serve offers to the right clients, at the right time, with the right incentive. Combined with the no-code email notification builder, launched promotions automatically add dynamic promotional blocks to upcoming order emails, enabling the team to make more money, with much less manual effort. For customers, adding promotion-applied items to upcoming orders is as frictionless as one click.

Optimizing and Refining with Post-Promotion Analytics: After launching promotional offers, the Moon Juice team can view the ExperienceEngine™ promotion’s analytics directly within the app. Key metrics like take rate, AOV, and total next order revenue are accessible within minutes, providing the team with the actionable insights necessary to continue running successful promotions in the future.

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Driving AOV with the Customer Portal Carousel and Banner Ads: Moon Juice also leverages Stay’s no-code portal carousel and banner ads, which both surface add-on products to subscribers directly in the customer portal. With just a few clicks, subscribers can add full-price or discounted products to their upcoming orders. Because Moon Juice carries so many fan-favorite products, they’ve found that many of their one-time add ons turn into recurring stack subscriptions, further scaling subscription revenue.

Flexible Bundling: In alignment with the above, Stay’s super-flexible bundling solution makes it easy for Moon Juice customers to add complementary products to their upcoming orders, as well as taking advantage of the brand’s thoughtfully pre-bundled stacks of synergistic products.

Supercharge Your Subscription & Retention Strategy with Stay AI

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Alleyoop Slam-Dunks Subscription Scale with 27% Growth in Recurring Subscription Revenue

Migrated from: Smartrr
Industry: Beauty & Personal Care
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Subscription Growth by the Numbers

27%
Growth in Recurring Subscription Revenue
39%
Growth in Subscription Cart Revenue
58%
Growth in Add-On Revenue

Alleyoop is redefining beauty with efficient, multi-functional products, so you can spend less time getting ready and more time living life to the full. As they like to say, they’re “on a mission to reinvent the beauty game with efficient tools that empower you to get in, get out, and make moves that matter — because you matter.”

Challenges

Alleyoop’s business continues growing, but like many subscription brands, the team was itching to find a solution that allows them to test new ways of maximizing the AOV and LTV of their existing enthusiastic subscriber base. They were also seeking clarity in their subscription data – so they could understand more deeply how their subscription business was performing.

The Solution: Stay AI

Alleyoop switched to Stay Ai in 2022. They now leverage Stay’s suite of features to offer subscribers VIP discounts, exclusive promotions, and beautifully branded email notifications – all contributing to the brand’s impressive 27% growth in recurring subscription revenue in 2023. The team especially loves Stay’s Customer Portal, which features a dynamic product carousel highlighting products available for one-time add-ons. They can then track the revenue generated from these add-ons directly in Stay’s dashboard, alongside related metrics such as average subscription revenue and recurring subscription revenue.

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“Stay AI is a no-brainer for any brand that wants to crush it with subscriptions. So many other apps lack in functionality and features where Stay shines. We’re huge fans!”

Autumn Knudson Senior CRM Manager, Alleyoop

Strategy

Here are just a few of the strategies the Alleyoop team has implemented to result in such incredible growth!

Offering Subscriber-Exclusive Discounts for One-Time Add-Ons: One of the ways Alleyoop engages its large subscriber base is by offering their subscription discount on current subscribers’ one-time add ons. With this strategy, the Alleyoop team is able to increase subscriber AOV, enhance LTV and subscriber loyalty by offering a VIP experience, and boost subscriber acquisition by offering a tangible sub program benefit.

Displaying One-Time Add-Ons in the Customer Portal: Stay Ai’s no-code solution allows Alleyoop to select which products they’d like to offer and display as one time add-ons in the customer portal. The add-on carousel populates these items front and center, making the items and their associated discounts easy to view at a quick glance. It’s the perfect way to introduce new products for customers to fall in love with and add to their beauty routine!

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Upselling Customers from One-Time-Add-On to Recurring Subscription Products: Alleyoop’s beauty products are fan-favorites, and they often see those one-time add-ons turn into recurring subscription add-ons once customers try them out. Using the same carousel, after a customer has tried out the product, they can then add the product as a recurring order along with their existing subscription. The team can easily send emails to customers encouraging the upgrade from one-time purchase to ongoing subscription leveraging Klaviyo Quick Actions, as well as the in-app email builder.

Results

In 2023, Alleyoop has seen massive growth in their subscription program – boasting 39% growth in subscription cart revenue, 27% growth in recurring subscription revenue, and a 58% growth in add-on revenue.

Needless to say, add-on products – as well as Stay’s comprehensive suite of subscription features – enable brands to boost the core subscription KPI’s.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Aura Bora Sees Massive 128% Growth in Monthly Recurring Subscription Revenue by Switching to Stay AI

Migrated from: Smartrr
Industry: Food & Beverage
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Subscription Growth by the Numbers

109%
Growth in Monthly Subscription Cart Revenue, Since Switching to Stay
128%
Growth in Monthly Recurring Subscription Revenue, Since Switching to Stay
107%
Growth in 2023 QoQ First-Time Subscription Revenue

Since Moving to Stay in 2022, Aura Bora Has Scaled their Subscription Program to the Moon

 

Aura Bora is taking the food and beverage world by storm, winning the hearts of their consumers with their innovative sparkling water flavors. A standout player in the F & B space, the brand’s loyal advocates affectionately call their drinks “weird water”. Their playful and adventurous flavor combinations encourage consumers to try flavor combinations outside of their normal routine, as Aura Bora’s best sellers are infused with herbs, flowers, and a slew of other natural ingredients. Needless to say, the brand offers an unforgettable taste experience you won’t find anywhere else, featuring flavors like Basil Berry and Elderflower Grapefruit.

With such whimsical web experiences, product packaging, and digital communications, it’s no surprise that Aura Bora strives to offer a unique brand experience for their customers. Since moving their subscription program to Stay, the Aura Bora team has taken this to the next level – redefining what a delightful subscription program looks like.

Challenges

Aura Bora offers their beverages both in retail and via DTC. In 2022, they had their eye on expanding their ecommerce sales, and given the economics of shipping beverages, they knew a thriving subscription program would be critical for efficient scale. The team was looking for a subscription provider that could offer the level of customization critical to maintaining brand integrity, all while delighting their enormous customer base of thousands of customers, many of which who drink multiple cans of Aura Bora per day.

Aura Bora’s previous subscription provider just wasn’t cutting it. They lacked the ability to offer flexible subscription options for customers, the brand’s access to subscription analytics was poor, and the prior provider’s customer support team left much to be desired. They also were feeling the pain of churn, with no simple way to win back customers in their subscription cancellation flow. Ultimately, they were stuck with what felt like a “set it and forget it” subscription program – and the Aura Bora team was looking for an performance recurring revenue channel they could optimize.

The Solution: Stay AI

Aura Bora came to Stay because they wanted to infuse (no pun intended) the brand’s whimsy and playfulness into their subscription program. Stay offered the team the ability to delight subscribers with gifted surprises, exclusive offers, and a customer portal that makes subscription management just plain fun. In addition to the customer benefits, Stay’s feature set helped Aura Bora achieve key business goals – like boosting subscriber LTV, reducing subscriber churn, and more.

4 Months After Moving to Stay Ai, the Aura Bora Team Saw:

2x
Growth in Active Subscribers
10%
Growth in Recurring Subscription AOV
207%
Growth in Subscription Revenue

1 Year After Moving to Stay, Here’s How Aura Bora’s Subscription Performance Stacks Up:

109%
Increase in Monthly Subscription Cart Revenue
24%
Increase in Monthly First-Time Subscription Revenue
126%
Increase in Monthly Recurring Subscription Revenue
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And all this said, Aura Bora’s subscription program has only continued to scale. Here are some of the strategies the Aura Bora team has implemented since moving to Stay Ai:

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Label: Strategy

Delighting Subscribers with Gifts via Stay Ai’s ExperienceEngine: With Stay, Aura Bora is able to implement surprise & delight gifts for subscribers, like bandanas, koozies, stickers, and more. After analyzing the data, they’ve determined that offering a freebie on every 5th subscription order has been a massive win for boosting brand loyalty – as demonstrated by Aura Bora’s increase in subscription retention rates and decrease in subscriber churn.

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The team also highlights these freebies as a means to drive subscription acquisition, along with their additional subscription perks like free shipping, exclusive discounts, early access to new flavor drops, and more. With ExperienceEngine, Aura Bora is able to easily set up these unique offerings, no dev support required.

 

Boosting AOV by Implementing Klaviyo Quick Actions for Limited-Time Offers: A core component of Aura Bora’s revenue strategy hinges on their limited-time offers, as they launch new limited flavors on a monthly basis. The brand’s fervent fans flock to buy the drops, leading to massive spikes in revenue. Because these flavors are limited in supply, it’s critical that Aura Bora’s most loyal customers – their subscribers – are given a frictionless offer to add these SKUs to their upcoming orders.

With this in mind, Aura Bora sends subscribers LTO announcement emails with “Add It To Your Upcoming Order” CTAs. These buttons allow customers to add the SKU to their next order with one-click, rather than going through the whole checkout process. They also slate these buttons into their “upcoming order” transactional emails. These CTAs boost subscriber AOV by $4+ during LTO promo periods.

 

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Combating Subscriber Churn with RetentionEngine: Aura Bora uses RetentionEngine to gather data via customer cancellation surveys, and automatically win-back customers without CX intervention. When subscribers go to cancel, they’re offered a menu of cancellation reasons, such as “I have too much product” or “This is too expensive.” Based on their responses, RetentionEngine’s AI powered smart reactivation tactics deploy personalized winback strategies, rather than applying a one size fits all approach. With RetentionEngine, Aura Bora’s subscription save rate is as high as 16%.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Begin Health Decreases CX Tickets While Scaling Subscriptions with Stay AI’s No-Code Customer Portal

Migrated from: Recharge
Industry: Health & Wellness

Subscription Growth by the Numbers

60%
Increase in Customer Portal Interactions
33%
Growth in QoQ Subscription Cart Revenue
26%
Growth in QoQ Recurring Subscription Revenue

How an Easy-to-Use Customer Interface Increased Portal Engagement by 60% and Drastically Decreased CX Tickets

Founder Madeline Lauf knows how important gut health is for growing kids; that’s why she built Begin Health. Begin Health’s science-forward Growing Up Prebiotics are a daily prebiotic supplement for toddlers and kids ages 1+. Delivering 3g of fiber per serving, Growing Up Prebiotics is tasteless and textureless, allowing it to be easily mixed into a picky eater’s favorite food or beverage.

Challenges

When it comes to subscription management platforms, Begin Health has tried them all. With their previous provider, lack of customer portal functionality led to a rise in support tickets, leaving the CX team inundated with manual work.

“Stay has helped us cut down dramatically on customer support tickets due to the functionality of self-serve and password-less login.”
– Madeline Lauf, Founder, Begin Health

 

The Solution: Stay AI

When Begin Health discovered Stay Ai, Begin Health saw the potential for the platform to alleviate their subscriber management challenges. Stay’s user-friendly customer portal and passwordless login seemed perfect for their customer base – busy, hardworking parents.

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“We’ve literally tried them ALL! From Recharge > SKIO > Smartr > Stay Al, we can NOW confidently say we have found a home; and it’s not even close. We are continuously impressed with the level of professionalism, thoughtfulness and dedication we receive from the Stay team. We can be tough on the team for product feature requests and minor Shopify limitations, but each time the team handles it with grace and patiently, while they work hard to proactively incorporate and address our feedback to resolve our problems. We are proud to build alongside Gina, Evan and the Stay Ai team!

Madeline Lauf Founder, Begin Health

Strategy

Since moving over to Stay, Begin Health has seen an incredible 60% increase in customer portal interactions, and continues to benefit from month-over-month subscription program growth.

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Reducing CX Tickets and Empowering Customers to Manage their Own Subscriptions: Stay’s customer portal is built to empower customers to take control of their own subscriptions, optimized for performance, and based on A/B testing across hundreds of subscription brands. In addition, passwordless login makes it much easier for customers to sign in to their accounts, improving their engagement and increasing satisfaction. Since switching to Stay, the Begin Health team has seen a 60% increase in customer portal interactions, highlighting the ease of use of the self-serve customer interface.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Frey Slashes Churn with Robust Reporting and an Unbeatable Customer Experience

Migrated from: Custom Solution
Industry: Home Goods
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Subscription Growth by the Numbers

35%
Reduction in Churn Since Migrating to Stay
200%
Increase in QoQ First Time Subscription Revenue
28%
Growth in QoQ Add-On Revenue

Frey Reduces Churn by 35% and Improves Customer and Merchant Experience vs. Their Custom Solution

 

The average American family cycles through 300 loads of laundry each year. Frey puts a little magic in this tedious task by delivering exceptional laundry products in a variety of scents — made from all natural ingredients. But their impact doesn’t stop in the laundry room: this mission-driven brand plants a tree for every order to make the world a better place.

Challenges

Frey’s in-house subscription solution led to customer and employee frustration, resulting in higher churn rates. While committed to making laundry even more convenient with their product subscription program, existing management solutions fell short of their high standards. In response, they decided to build a custom solution in-house, which proved to be a significant and ongoing challenge.

The solution required extensive backend maintenance, consuming a large portion of internal development resources. On the frontend, customers struggled with managing their subscriptions, leading to a surge in support tickets and churn rates.

In addition, the lack of integrations with other key backend systems like Gorgias and Klaviyo led to missed acquisition and retention opportunities. The absence of revenue forecasting made efficient inventory planning almost impossible.

The Solution: Stay AI

After switching from a custom solution to Stay AI in 2022, Frey’s customers are enjoying more laundry magic than ever: after a seamless migration, subscription churn is down by 35%.

Strategy

The data speaks for itself – moving over to Stay AI has continued to support the Frey team in maximizing on the value of their subscription program. Here’s how they made it happen.

A quick and seamless migration to Stay AI gave Frey everything they needed out-of-the-box: Frey found everything they needed to manage their subscriptions efficiently right out-of-the-box with Stay Ai. To get started, Frey underwent a short, seamless migration process and was impressed by the Stay Ai team’s ability to build a beautifully branded buy boxes in just a few hours.

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Frey personalized their customer portal within minutes : Frey utilized Stay Ai’s user-friendly editor to personalize their customer portal, without the need for coding. They could easily edit content and select colors, streamlining the customization process.

Customer portal and SMS subscription management drastically reduced CX ticket submissions: With Stay Ai, Frey delivers customer-friendly subscriptions and more efficient business operations, ultimately increasing revenue and reducing churn. Stay Ai’s easy-to-use customer portal and other features allowed Frey’s customers to take complete control over their subscriptions, without needing to involve the Frey team — leading to a significant decrease in customer frustration and churn rates. Stay Ai’s passwordless login makes it easy for customers to access their accounts, while in-portal actions give them more control over their orders, minimizing requests for CX assistance. Plus, with Stay Ai’s upsell carousel, customers can quickly add products to their upcoming boxes, while SMS subscription management streamlines reminders, swaps, skips, and expedited orders.

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Seamless integrations enabled a full-funnel customer experience: Stay Ai’s robust integration library enabled Frey to plug into platforms like Klaviyo and Gorgias to streamline backend operations and significantly improve customer experience and retention. With the Gorgias integration, all tickets opened through the SMS chatbot automatically transfer to the portal, so support reps can communicate with customers without switching platforms. The Klaviyo integration allows Frey to reach out to churned users with impactful offers and create onboarding flows to nurture subscribers. With Klaviyo’s full trigger bank, Frey is able to send subscribers targeted emails based on triggers like subscription activation or cancellation, and offer one-click quick actions like a 20% discount for reactivating customers.

Analytics and reporting helped Frey make better business decisions: Stay’s revenue forecasting capabilities gave Frey insight into future revenue and inventory needs, so they could adjust with their manufacturing partners accordingly.

With the most in-depth analytics in the subscription space — including cohort analysis, risk forecasting, and other visually digestible graphs — Stay Ai gives brands a comprehensive understanding of their subscription health. This level of insight is crucial to making informed business decisions and contributed significantly to Frey’s overall subscription success.

Frey’s switch to Stay Ai has ultimately supported the team’s transformation of their subscription program into a successful performance channel, meeting both key customer & business needs.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Flock’s Improved Customer Experience with Stay AI Boosts Subscription Revenue by 28%

Migrated from: Recharge
Industry: Food & Beverage
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Subscription Growth by the Numbers

28%
Growth in QoQ Recurring Subscription Revenue
27%
Growth in QoQ Add-On Revenue
19%
QoQ Growth in Active Subscribers

How Stay AI Helps Flock Deliver Their Customers a Friendlier, More Intuitive Subscription Experience

 

Flock Foods was created to fill a need in the market for convenient, nutrient-rich snacks that fit into a low-carb, high-protein diet. Their original product, chicken chips are made from 100% real chicken skins and come in a variety of flavors. They’ve now expanded into an entire snack line, including pork curls and biltong air dried beef snacks.

Challenges

Flock’s prior subscription management platform took care of the basics, but over time the team noticed there were a lot of things that it couldn’t do — like cross-selling and upselling. Plus, the customer experience wasn’t great, and was taking up a lot of the CX team’s time. Customers couldn’t navigate the portal or reliably complete simple actions like updating billing information or even finding the products they were subscribed to.

 

The Solution: Stay AI

Emmet first discovered Stay AI after one of the founders reached out to him. The team switched over to Stay in the summer of 2022, and now they’re working on building out an even more robust subscription program than ever before.

“I just felt like Gina [Perrelli, Stay AI’s Co-Founder & CEO] and team knew what they were talking about. They knew exactly the pain points we were having with our prior platform, so it felt like we were in good hands. We trusted that what they were building was better, and it would be in the best interest of the brand to switch.”
— Emmet Kulka, Head of Special Projects, Flock

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“We knew we weren’t capturing as much value as we could from our subscribers. It was a group of people that loved our product, but we weren’t engaging with them or offering them anything beyond the subscription. And when we had a new product launch, we typically didn’t even market that to subscribers because we didn’t want them to cancel their subscription in favor of just doing a one-off.

Emmet Kulka Head of Special Projects, Flock Foods

Strategy

30% quarter-over-quarter growth is nothing short of a feat. Here are some of the strategies the Flock team implemented with Stay Ai to make it happen:

Driving Subscription Sign-ups with Email Upsells and Promotions: The team used Klaviyo to send subscription upsell emails to customers who have purchased twice or more. They’ve also run successful promotions with a 20% off incentive and promise of a free gift on order three.

Saving Customers from Churning with Flexible Subscription Management & RetentionEngine: Emmet and Serena are using RetentionEngine to deflect cancellations with special offers. Plus, Stay’s easy-to-use customer portal makes it easier for customers to manage their own subscriptions, giving them more options aside from cancellation and reducing CX tickets around subscription management.

Increasing Customer Engagement with the Brand’s Product Catalog: It used to be a big challenge for customers to try new flavors, because Flock’s subscription program didn’t support easy add-ons or flavor swapping. With Stay, they got a more flexible experience that made it easy to try other SKUs without impacting their current subscription. “It was a miss that people who loved our product the most and were subscribed didn’t have a chance to try our new stuff, but now it’s super easy,” said Emmet.

“RetentionEngine is a game changer as a quick touchpoint with a person who’s about to cancel. It’s so much easier to have them stay on at that point than it is to have them cancel and resubscribe.”
— Emmet Kulka, Head of Special Projects, Flock Foods

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“We always like to use the best in class in our tech stack, and we realized Stay was going to be the best-in-class subscription platform. Putting the subscription page out there for Flock customers, we knew that it would be something our brand could really feel proud of. We trusted that it would do what we wanted it to do.”

Serena Xue Strategy & Operations Associate, Flock Foods
Supercharge Your Subscription & Retention Strategy with Stay AI
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HOP WTR Cuts Churn by 40% with Stay AI’s Flexible Bundles

Migrated from: Recharge
Industry: Food & Beverage
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Subscription Growth by the Numbers

40%
Reduction in Churn
10%
Boost in Subscriber Save Rate
36%
Growth in Monthly Recurring Subscription Revenue

How Giving Customers More Flexibility and Control Reduced HOP WTR’s Churn by 40%

 

HOP WTR founders Jordan and Nick always loved the ritual of kicking back with a cold, hoppy beverage. Knowing they needed to be at their best both personally and professionally, they came up with an idea: a brew that was still hoppy — but booze free. HOP WTR is a non-alcoholic, sparkling hop water that includes a proprietary blend of stress-busting hops, adaptogens, and nootropics. It’s now available online and in thousands of stores across the U.S.

Challenges

HOP WTR had a long-standing subscription program with another platform, but Brad and Ryan felt their prior provider had gotten complacent when it came to new features and releases — the kind that Stay was already building. For example, the team had been looking at some creative bundling strategies but was unable to implement them because of the level of development work it would require. They needed more flexibility, and a more forward-thinking partner.

 

The Solution: Stay AI

The HOP WTR team found Stay to have the forward-looking approach to innovation they were looking for, including an advanced bundling solution out of the box. After discovering all of the other features available on the platform, like the ExperienceEngine, RetentionEngine, and the ease of use of the analytics, moving to Stay was a no-brainer.

“Our data showed that the vast majority of our subscriptions were either the Mixed Pack, or a Month Supply, which is a 36-pack. Our goal was to offer a more customizable kind of mix pack, which is a Month Supply, but now they actually mix and match products. We wanted to give more flexibility for people who wanted to buy in bulk and get that price saving, but also offer them more customization opportunities. We were really looking at what that more flexible bundle product would do to move the needle in terms of churn, and at least the initial results are looking pretty strong.”’
— Brad Nogle, Head of Ecommerce, HOP WTR

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“There were a lot of features that Stay was thinking about that [our prior provider] hadn’t really developed or been thinking about yet. I think they had for a long time been the only player in the game, which I feel like made them a little bit complacent, and they just weren’t advancing their products as much as we liked.”

Brad Nogle Head of Ecommerce, HOP WTR

Strategy

HOP WTR’s churn reduction is nothing short of incredibly impressive. Here are a few of the strategies they implemented to make it happen:

Slashing Churn with Advanced Bundles and Retention Strategies: Brad knows that their customers typically start with a variety pack to find their favorites, then mix and match after that. With Stay’s advanced bundling capabilities, HOP WTR subscribers have the flexibility to get exactly what they want — and it’s having a significant impact on churn rates. For customers that still do click the cancel button, they’re using RetentionEngine to send surveys and automate cancellation treatments, which has brought their save rate up to 10%. They also pass that information back to Klaviyo to customize future win-back messages based on cancellation reasons.

Engaging Customers with Promotions, Gifts, and Easy-to-Manage Subscriptions: Since switching to Stay, HOP WTR has seen a lot of success in improving engagement and reducing churn by prompting customers to manage their subscription and swap flavors. They use Stay’s Klaviyo integration and Quick Actions to send notification messages with easy links to the customer portal and one-click upsells. Up next, they’re planning a loyalty program that will send gifts to customers on order X and plan to optimize the program using built-in A/B testing.

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“We saw the key transition point was around 120 days, so we’re trying to build a welcome packed and some free gifts into ExperienceEngine up to that point, and we’re going to A/B test that to see how impactful it is at reducing churn”
— Brad Nogle, Head of Ecommerce, HOP WTR

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Funk It Wellness Boosts Subscription Revenue 44% with Stay AI

Migrated from: Recharge
Industry: Health & Wellness

Subscription Growth by the Numbers

44%
Growth in Subscription Revenue
78%
Decrease in Monthly Subscriber Churn
10%
Growth in Monthly Active Subscribers

First-time founder Kate Morton, a registered dietitian with a master’s degree in Human Clinical Nutrition, launched Funk It Wellness to help women deal with a variety of women’s hormone health needs – like PMS, PMDD, PCOS, and more. With her team, Kate has developed a suite of wellness products based on years of research and made of 100% real food, that can help women effectively balance their hormones and embrace their bodies.

Challenges

The crux of Funk It Wellness’ business is its subscription program and, while they also sell on Amazon, Kate is currently focused on boosting and retaining the brand’s DTC subscribers. She knew that meant the Funk It team would need a highly tailored retention strategy — but with the brand’s previous subscription provider, they ran into challenge after challenge.

Kate was disappointed with the level of both technical and strategic support, and her team was struggling to understand performance across the subscription lifecycle. Lacking platform support and data clarity made it tough to master subscriber retention. Ultimately, Kate knew she needed a partner that would give her business the white glove treatment it deserved. After a friend referred her to Stay, she migrated from their previous solution in November 2022.

 

The Solution: Stay AI

Since migrating to Stay, Kate and team have been thrilled with their much-improved customer service experience — plus, she’s seen first-hand how valuable the ExperienceEngine features are in crafting a richer, more rewarding subscriber experience, based on actual customer behavior.

“We’re trying to make our DTC ordering experience as fun as possible, so we really like using the gifting opportunities to increase retention. And then on top of that, the reporting from Stay is really helpful — especially in recent months as I’ve been fundraising.”
— Kate Morton, Founder, Funk It Wellness

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“Retention is super important to us. We’re really focusing only on subscriptions versus one time purchases, so we wanted to have a retention strategy in place to keep the people that we’re getting.”

Kate Morton Founder, Funk It Wellness

Strategy

Since migrating to Stay AI in November 2022, Funk It Wellness is still growing and optimizing, having seen significant increases in overall subscription revenue and a decrease in churn. Some strategies they’ve implemented to achieve these results include:

Leveraging Stay’s Churn Reporting to Understand Subscriber Dropoff: After using Stay’s robust reporting, Kate identified trends in subscriber churn behavior and worked with her CSM to come up with a plan.

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Improving the Subscriber Experience & Reducing Churn with ExperienceEngine Promotions: With ExperienceEngine, it’s easy for Kate to set up promotions that deliver a free gift along with a specified order number, and A/B test those gifts to analyze how effective they are for retention. Since switching to Stay, Funk It has reduced subscriber churn by 22% and increased subscription revenue by 44% in 150 days.

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“We love using Stay. Our CSM is amazing — I email her all the time, and she’s so helpful. There’s always going to be issues with tech, so it was important to us to have someone who could actually help us with it. That’s the thing I think Recharge just doesn’t care about. They don’t care about small businesses and they don’t give you the time of day if something’s wrong.”
— Kate Morton, Founder, Funk It Wellness

Supercharge Your Subscription & Retention Strategy with Stay AI

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Grinds Brews Up 173% Growth in Subscription Revenue and Higher Retention

Migrated from: Recharge
Industry: Health & Wellness

Subscription Growth by the Numbers

173%
Growth in Monthly Subscription Revenue
120%
Growth in Monthly Recurring Subscription Revenue
22%
Increase in 3rd Order Conversion, via ExperienceEngine

How Grinds’ Fresh Subscriber Experience Boosted Monthly Subscription Revenue by 173% and Increased Three-Month Retention by 22%

 

As of 2021, 5.2 million American adults regularly used smokeless tobacco despite the health risks. Enter Grinds: a caffeinated solution to chewing tobacco. These unique coffee pouches provide an alternative to the physical “chewing” habit, fueling your energy with no tobacco or nicotine.

Strategy

Grinds leveraged Stay’s no-code tools to create a highly engaging subscriber experience, gamifying the subscription process and delivering a better customer journey to boost revenue and retention. Here’s how they made it happen:

Implementing Flexible Bundles Gives Subscribers Control, While Cutting Back on CX Headaches: Stay Ai’s fully customizable bundle builder makes it easy for subscribers to choose specific flavors and quantities, so they can create exactly the product bundle they want each month.

Putting customers in the driver’s seat delivers more value, not just for the opportunity to try new products — it also protects brands’ current AOV and recurring revenue. Plus, every time a customer visits the bundle builder page, they’ll see the subscription’s value propositions to reinforce brand messaging.

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Treating Customers to Surprise & Delight Moments Effortlessly Boosts Retention: Curious about the value of surprise and delight? Grinds is now able to quantify the retention impact of a free gift-with-purchase offer on subscribers’ second orders. After implementing the free gift, the brand’s third-order retention rate increased 22%.

Updated Rich, Personalized Subscriber Communications Drive Engagement and Loyalty: Grinds uses the power of Stay Ai and Klaviyo working together to deliver personalized notifications across the subscriber journey. With the most comprehensive lineup of triggers at their fingertips, it’s easier for the brand to engage with and educate subscribers at strategically important moments.

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1. Onboarding flow: One of the first changes the brand made was to implement a two-email subscription onboarding flow to cut down on the churn that happens after the first order.

2. Order notifications: Each month after that, order notification emails go out to encourage subscribers to customize each order.

The integration between Klaviyo and Stay Ai makes sending these (fully branded, without a line of code) emails a breeze — and it’s even simpler for subscribers. With the quick actions URL builder, they can go straight into the customer portal to easily add or swap flavors anytime they want.

Results

Ultimately, switching to Stay AI has helped Grinds optimize the end-to-end subscriber experience, increasing overall subscription revenue by 48% in six months after migrating from Recharge, and boosting three-month retention rates by 22%.

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Supercharge Your Subscription & Retention Strategy with Stay AI