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Buoy’s Revenue Soars Over 200% in 90 Days After Switching to Stay AI

Migrated from: Smartrr
Industry: Health & Wellness
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Subscription Growth by the Numbers

212%
Increase in total subscription revenue, in 90 days
4.5x
Increase in first-time subscription revenue, in 90 days
24%
Decrease in subscriber churn, in 90 days

Founded by three long-time friends — COO Cole Puchi, CEO Daniel Schindler, and CMO Eddie Zelenak — Buoy was built to improve hydration. Unlike other electrolyte products laden with sugars, sweeteners and artificial ingredients, Buoy offers healthy hydration supplements with a neutral flavor profile, making them suitable to add into literally any kind of beverage (even your cocktail or beer!).

How Buoy Increased First-Time Subscription Revenue by 4.5x While Decreasing Churn

 

Challenges

After debuting on Amazon in 2019 and seeing strong subscriber growth, the team began building  their DTC presence. Cole said, “We thought, if we’re seeing this kind of success on Amazon, imagine what we could do if we could actually market to them, upsell them, and build relationships.” After trying a few other subscription apps and finding them lacking the sophisticated retention tools the Buoy team really needed, they started to look for a stronger solution.

The Solution: Stay AI

As CMO, Eddie started looking for the most innovative subscription apps, with the best features for retention and promotions, that could take their business to the next level — and found Stay AI. “There’s a lot of retention features in there that a lot of other apps don’t have or don’t prioritize,” Eddie mentioned. With the right technology in place, they were able to really focus on growing subscribers and building the right experience for their brand.

“Being on the cutting edge in terms of the things we can do to help retain customers is highly important to us, and we found that with Stay AI.”

Cole Puchi, Co-Founder & COO, Buoy
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Strategy

Check out some of the strategies that have supported Buoy’s massive subscription program growth since switching to Stay Ai.

Delivering a self-service home base with the customer portal: Buoy’s explosive growth over the past 18 months — from just a couple hundred subscribers to over 7,000 — could have put a ton of pressure on their small internal team. But not with Stay Ai’s easy-to-use customer portal: “It’s huge for us to have a self-service tool that makes it easy for people to manage their own subscriptions. It takes a huge amount of work off the people on our team handling customer service requests,” Cole said.

 

Saving more subscribers with RetentionEngine cancel surveys and rebuttals: The Buoy team recently deployed their cancellation survey and follow-up treatments using Stay’s RetentionEngine. It’s only been live for a month or so, but they’ve already saved thousands in MRR with strong offers and thoughtful flow design.

 

Maximizing marketing efficiency with easy-to-understand reporting: When you treat subscription like a performance channel, analytics and reporting become all the more critical. “We live in that dashboard,” Cole told us. Since beginning to focus on paid media for subscriber acquisition, they use cohort performance metrics to see what’s working and what’s not. “We’re looking at the different cohorts each month to see how sticky they are, and trying to optimize for the stickiest customers possible.”

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“Working with Stay is like working with an extension of our own team, not just inputting a support ticket and waiting to hear back from an unknown person on the other side of the email. […] Scaling with Stay has been very easy, and we believe that continuing to scale far beyond where we are now will be possible with this team, and that’s really huge.”

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Moon Juice Scales Subscription Add-On Revenue MoM with Stay AI

Migrated from: Recharge
Industry: Health & Wellness
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Subscription Growth by the Numbers

83%
Growth in Monthly Add-On Revenue, within 30 Days
93%
Growth in Monthly Add-On Revenue, within 60 Days
131%
Growth in Monthly Add-On Revenue, within 90 Days

Moon Juice is a beauty and wellness brand, specializing in adaptogenic supplements, skincare, and haircare products. Moon Juice’s scientific approach to synergy sets it apart from other wellness brands: many of their products work in tandem with and amplify the effects of other products, creating powerful stacks tailored to specific needs.

How Moon Juice Skyrocketed Add on Revenue with Stay Ai’s ExperienceEngine™ and More

Challenges

Prior to switching to Stay Ai, the Moon Juice team was using Recharge. They ran a stable subscription program, seeing largely steady revenue month over month for the five months prior to migration. Knowing their brand has cult-favorite products that pair well together – and benefit from monthly use – the team knew there was plenty of opportunity to continue scaling. That’s when they discovered Stay Ai.

The Solution: Stay Ai

After migrating to Stay in late 2022, Moon Juice saw measurable and consistent growth in their subscription revenue each month. Stay’s intuitive customer portal with built-in product carousel, in addition to ExperienceEngine™ promotional testing, enabled Moon Juice to leverage those aforementioned product synergies to scale up their add-on revenue.

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Strategy

Driving AOV with ExperienceEngine™ Promotions: Moon Juice uses Stay’s ExperienceEngine™to easily deliver targeted promotional offers. Stay’s AI-powered promotional testing solution allows them to strategically serve offers to the right clients, at the right time, with the right incentive. Combined with the no-code email notification builder, launched promotions automatically add dynamic promotional blocks to upcoming order emails, enabling the team to make more money, with much less manual effort. For customers, adding promotion-applied items to upcoming orders is as frictionless as one click.

Optimizing and Refining with Post-Promotion Analytics: After launching promotional offers, the Moon Juice team can view the ExperienceEngine™ promotion’s analytics directly within the app. Key metrics like take rate, AOV, and total next order revenue are accessible within minutes, providing the team with the actionable insights necessary to continue running successful promotions in the future.

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Driving AOV with the Customer Portal Carousel and Banner Ads: Moon Juice also leverages Stay’s no-code portal carousel and banner ads, which both surface add-on products to subscribers directly in the customer portal. With just a few clicks, subscribers can add full-price or discounted products to their upcoming orders. Because Moon Juice carries so many fan-favorite products, they’ve found that many of their one-time add ons turn into recurring stack subscriptions, further scaling subscription revenue.

Flexible Bundling: In alignment with the above, Stay’s super-flexible bundling solution makes it easy for Moon Juice customers to add complementary products to their upcoming orders, as well as taking advantage of the brand’s thoughtfully pre-bundled stacks of synergistic products.

Supercharge Your Subscription & Retention Strategy with Stay AI

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Golde Supercharges Recurring Subscription Revenue by 42%

Migrated from: Recharge
Industry: Health & Wellness
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Subscription Growth by the Numbers

42%
Growth in Recurring Subscription Revenue, in 60 Days
27%
Growth in First-Time Subscription Revenue, in 60 Days
47%
Growth in Active Subscribers, in 60 Days

Since its founding in Brooklyn in 2017, Golde has been expanding its loyal fanbase with an assortment of superfood essentials for health and skincare. Today, you can find Golde products in Target and Ulta — but they’re also super focused on growing a subscription program their DTC shoppers love.

“We wanted to expand our subscription offerings, but didn’t feel confident doing so with Recharge. It just felt a little clunky on both ends.” — Nina Coppin, CX Manager, Golde

How Golde Grew Their Active Subscriber Base by 49% and Improved the Subscriber Experience with Stay AI

Challenges

After offering a basic subscription program for some time, CX Manager Nina Coppin says the team realized how much it resonated with customers, so they started to build out a more robust strategy around the channel. That’s when they came face-to-face with some of their previous provider’s shortcomings. Customers had a hard time managing their own subscriptions and needed a lot of support, which took a lot of time for Nina and team to manage. And on the backend, analytics were just kind of a mystery, so they weren’t getting all the insights they needed to optimize their program.

“We wanted to expand our subscription offerings, but didn’t feel confident doing so with Recharge. It just felt a little clunky on both ends.” — Nina Coppin, CX Manager, Golde

The Solution: Stay AI

After evaluating at least five other subscription platforms, Nina says they found a fit with Stay. The customer experience was exactly what they were looking for, and the easy-to-understand analytics dashboard helps them better optimize based on changing customer needs and behavior.

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“We had such a great experience meeting the Stay team. We loved the platform, and felt like it hit our number one priority – having a great user experience for our team and our customers.”

Nina Coppin CX Manager, Golde

Strategy

Engaging Subscribers with an Easy-to-Use Customer Portal: With Stay Ai, Golde customers have easy options to manage subscriptions, all laid out in a way that’s intuitive to use. Nina says that customers love the passwordless login, and that the new portal reduced CX tickets almost immediately. “As soon as we launched with Stay,, we saw a significant decrease in CX tickets,” she said. The team also loves being able to customize the portal to align with their brand guidelines and give it the Golde look and feel.

Empowering Data-Driven Decision Making: The easy-to-use merchant dashboard has encouraged Nina and other team members to more frequently seek out data for insights to make better business decisions. “It’s very clean and inviting and makes you want to dig into the data more,” she said. She benefits from the ease of segmenting just the data she needs, like how many new subscriptions they have, their current churn rate, top products, average order value, and more.

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“As a small team, we’re all pulled in so many different directions. If I have a question, someone on the Stay team will get back to within the same day oftentimes within minutes. They immediately give me direction, help me pull reports, whatever I need. It’s been such a wonderful partnership, because it genuinely feels like Stay is a part of our team.

Nina Coppin CX Manager, Golde
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Supercharge Your Subscription & Retention Strategy with Stay AI

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Beekeeper’s Naturals Sweeter Subscriber Journey Brings 62% More Recurring Revenue

Migrated from: Upscribe
Industry: Health & Wellness
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Subscription Growth by the Numbers

62%
Growth in Monthly Recurring Subscription Revenue
17%
Growth in Monthly First-Time Subscription Revenue
88%
Growth in Monthly Active Subscriptions

Beekeeper’s Naturals is reinventing the medicine cabinet with clean, effective bee-based products for immunity, energy, gut-health, and brain-health. For the brands’ loyal customers, running out product(s) central to a daily routine puts the whole routine at risk. That’s why the team at Beekeeper’s Naturals offers a subscription program to power the healthy habits core to their brand’s mission.

Challenges

Before coming to Stay, Beekeeper’s Natural’s previous subscription provider didn’t offer the flexibility or capabilities needed to stand out. They felt like they were leaving money on the table — and they were right. That’s when they found Stay AI.

The Solution: Stay AI

Since migrating to Stay AI, Beekeeper’s Naturals has grown monthly recurring subscription revenue by 62% with enhanced subscriber communications and strategic surprise and delight opportunities — like personalized notes, unexpected gifts, and exclusive offers.

Strategy

Here’s how Beekeeper’s Naturals achieved such incredible growth after moving to Stay AI.

Crafting Subscriber-Benefit Driven Onboarding Emails with Stay AI’s In-App Email Builder:  To combat first-order churn, Beekeeper’s Naturals designed new onboarding emails that reinforce subscription benefits like free shipping, discounts, and early access.

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These emails educate customers about subscription perks, building excitement and anticipation.

Building these same emails using the brand’s previous subscription app would have required developer intervention, but Stay Ai’s intuitive drag-and-drop builder made this easy – no code required!

Leveraging Churn Analytics for Subscriber Surprise & Delight: Stay Ai’s churn risk analysis graph helped Beekeeper’s Naturals identify the optimal time to send gifts and other offers to keep subscribers engaged. After identifying the fourth subscription order as a high-value gifting opportunity, the brand now sends a surprise to build affinity and keep the brand top-of-mind.

Implementing New Upsell Offers with Stay’s Customer Portal to Boost Add-On Revenue: Upsells complement recurring subscription revenue to help drive growth and increase AOV, but other subscription apps can make it challenging to present these juicy offers to subscribers.  With Stay Ai, Beekeeper’s Naturals’ customer portal features a native, AI-powered upsell carousel (right out of the box) that recommends the right products to the right customers – no development required!

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When subscribers log on to manage their subscriptions, they see a visually appealing display of featured products they can add to their orders with a single click, plus clear visual indicators to emphasize subscriber-exclusive savings.

Offering Free Samples to Boost Future Order AOV: Another way Beekeeper’s Naturals introduces subscribers to new products is by surprising them with free samples! The team adds samples of the brand’s lip product, for example, to allow customers to try the new product for free. After receiving the sample, many subscribers add the lip product to their regular upcoming subscription orders, increasing subscription AOV and contributing to the brand’s increase in add-on revenue.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Gleefull’s Subscription Revenue Soars 81% Within 60 Days of Switching to Stay AI

Migrated from: Recharge
Industry: Health & Wellness
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Subscription Growth by the Numbers

63%
Growth in Subscription Cart Revenue, within 60 Days
81%
Growth in First-Time Subscription Revenue, within 60 Days
50%
Growth in Recurring Subscription Revenue, within 120 Days

How Stay Helps Gleefull Scale, Save More Subscriptions, and Engage Customers Like Never Before

 

Gleefull specializes in menopausal and hormonal health for women over 40. The brand’s founder, a female naturopathic specialist, had a mission to create a brand with products that actually worked by focusing on deliverability and bioavailability of supplements in the body. Founded less than a year ago, the brand has seen outstanding growth, fueled in part by a subscription program they debuted shortly after launching.

Challenges

After several months of managing their new subscription program with their previous provider, the Gleefull team started to feel some pain. They noticed more and more the lack of usability — on both the merchant and the customer side — getting in the way. Battling buggy and difficult-to-read analytics, Gleefull’s Co-Founder, Mike, reached out to support. Unfortunately, the team quickly found their support experience was lacking as well.

“We had a pretty bad experience with support on our previous platform. When we had a support call, our rep just ignored everything I said and tried to upsell me to a higher tier program.”
– Mike Zhang, Co-Founder & CEO, Gleefull

 

The Solution: Stay AI

After hearing about how another health & wellness brand solved similar challenges after moving to Stay, the Gleefull team decided it was time to learn more. Since making the switch in April 2023, the team has been much happier with the experience and is seeing the results of improved program performance. It’s also been much easier for the team to pull the data they need to make the right business decisions moving forward.

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“Stay has been really working out for us. Even before going in and making a bunch more nuanced changes, at baseline, it’s performing so much better. […] Just starting out with all the best practices from Stay has been such a big upgrade. I feel like we still have a lot of areas we can improve, and I’m excited about that because there are so many things we can test.”

Marissa Asperjan Founder & COO, Gleefull

Strategy

Here are just a few of the strategies the Gleefull team has implemented to achieve such massive subscription program growth:

Increasing Customer Engagement with a User-Friendly Portal: With Stay, Gleefull’s customer portal isn’t just easier to sign into and use — it offers a lot more options for cross-sells, upsells, and actions other than cancellation (skip, swap, delay, etc.). And customers are using it, too. Thanks to a merchant dashboard that surfaces the right information at your fingertips, the team can see how much all of these different interactions are used. “The interface in terms of what the customer sees is a lot more user friendly, and from the metrics we can tell that they’re taking advantage of all their different options.” Marissa said.

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Optimizing Subscription Offerings Based on Stay Ai’s Easy-to-Digest Analytics: With their prior provider, digging in to subscription analytics was a hassle – slow to load, at times inaccurate, and sometimes even required emailing the provider’s support team directly to access the metrics they needed. With Stay, Marissa & Mike are able to quickly access the metrics the matter most, and action on their data with ease.

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Saving More Subscriptions with RetentionEngine’s Cancel Flows: The Gleefull team can now easily find out just why subscribers are looking to cancel, then deliver tailored responses or offers to get them to stay. For example, if a subscriber responds that they’re canceling because “the product doesn’t work,” they get a message prompting them to swap products or even contact customer support.

“Stay has been really working out for us; even before going in and making a bunch more nuanced changes, at baseline it’s performing so much better.”
– Marissa Asperjan, Founder & COO, Gleefull

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Begin Health Decreases CX Tickets While Scaling Subscriptions with Stay AI’s No-Code Customer Portal

Migrated from: Recharge
Industry: Health & Wellness

Subscription Growth by the Numbers

60%
Increase in Customer Portal Interactions
33%
Growth in QoQ Subscription Cart Revenue
26%
Growth in QoQ Recurring Subscription Revenue

How an Easy-to-Use Customer Interface Increased Portal Engagement by 60% and Drastically Decreased CX Tickets

Founder Madeline Lauf knows how important gut health is for growing kids; that’s why she built Begin Health. Begin Health’s science-forward Growing Up Prebiotics are a daily prebiotic supplement for toddlers and kids ages 1+. Delivering 3g of fiber per serving, Growing Up Prebiotics is tasteless and textureless, allowing it to be easily mixed into a picky eater’s favorite food or beverage.

Challenges

When it comes to subscription management platforms, Begin Health has tried them all. With their previous provider, lack of customer portal functionality led to a rise in support tickets, leaving the CX team inundated with manual work.

“Stay has helped us cut down dramatically on customer support tickets due to the functionality of self-serve and password-less login.”
– Madeline Lauf, Founder, Begin Health

 

The Solution: Stay AI

When Begin Health discovered Stay Ai, Begin Health saw the potential for the platform to alleviate their subscriber management challenges. Stay’s user-friendly customer portal and passwordless login seemed perfect for their customer base – busy, hardworking parents.

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“We’ve literally tried them ALL! From Recharge > SKIO > Smartr > Stay Al, we can NOW confidently say we have found a home; and it’s not even close. We are continuously impressed with the level of professionalism, thoughtfulness and dedication we receive from the Stay team. We can be tough on the team for product feature requests and minor Shopify limitations, but each time the team handles it with grace and patiently, while they work hard to proactively incorporate and address our feedback to resolve our problems. We are proud to build alongside Gina, Evan and the Stay Ai team!

Madeline Lauf Founder, Begin Health

Strategy

Since moving over to Stay, Begin Health has seen an incredible 60% increase in customer portal interactions, and continues to benefit from month-over-month subscription program growth.

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Reducing CX Tickets and Empowering Customers to Manage their Own Subscriptions: Stay’s customer portal is built to empower customers to take control of their own subscriptions, optimized for performance, and based on A/B testing across hundreds of subscription brands. In addition, passwordless login makes it much easier for customers to sign in to their accounts, improving their engagement and increasing satisfaction. Since switching to Stay, the Begin Health team has seen a 60% increase in customer portal interactions, highlighting the ease of use of the self-serve customer interface.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Funk It Wellness Boosts Subscription Revenue 44% with Stay AI

Migrated from: Recharge
Industry: Health & Wellness

Subscription Growth by the Numbers

44%
Growth in Subscription Revenue
78%
Decrease in Monthly Subscriber Churn
10%
Growth in Monthly Active Subscribers

First-time founder Kate Morton, a registered dietitian with a master’s degree in Human Clinical Nutrition, launched Funk It Wellness to help women deal with a variety of women’s hormone health needs – like PMS, PMDD, PCOS, and more. With her team, Kate has developed a suite of wellness products based on years of research and made of 100% real food, that can help women effectively balance their hormones and embrace their bodies.

Challenges

The crux of Funk It Wellness’ business is its subscription program and, while they also sell on Amazon, Kate is currently focused on boosting and retaining the brand’s DTC subscribers. She knew that meant the Funk It team would need a highly tailored retention strategy — but with the brand’s previous subscription provider, they ran into challenge after challenge.

Kate was disappointed with the level of both technical and strategic support, and her team was struggling to understand performance across the subscription lifecycle. Lacking platform support and data clarity made it tough to master subscriber retention. Ultimately, Kate knew she needed a partner that would give her business the white glove treatment it deserved. After a friend referred her to Stay, she migrated from their previous solution in November 2022.

 

The Solution: Stay AI

Since migrating to Stay, Kate and team have been thrilled with their much-improved customer service experience — plus, she’s seen first-hand how valuable the ExperienceEngine features are in crafting a richer, more rewarding subscriber experience, based on actual customer behavior.

“We’re trying to make our DTC ordering experience as fun as possible, so we really like using the gifting opportunities to increase retention. And then on top of that, the reporting from Stay is really helpful — especially in recent months as I’ve been fundraising.”
— Kate Morton, Founder, Funk It Wellness

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“Retention is super important to us. We’re really focusing only on subscriptions versus one time purchases, so we wanted to have a retention strategy in place to keep the people that we’re getting.”

Kate Morton Founder, Funk It Wellness

Strategy

Since migrating to Stay AI in November 2022, Funk It Wellness is still growing and optimizing, having seen significant increases in overall subscription revenue and a decrease in churn. Some strategies they’ve implemented to achieve these results include:

Leveraging Stay’s Churn Reporting to Understand Subscriber Dropoff: After using Stay’s robust reporting, Kate identified trends in subscriber churn behavior and worked with her CSM to come up with a plan.

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Improving the Subscriber Experience & Reducing Churn with ExperienceEngine Promotions: With ExperienceEngine, it’s easy for Kate to set up promotions that deliver a free gift along with a specified order number, and A/B test those gifts to analyze how effective they are for retention. Since switching to Stay, Funk It has reduced subscriber churn by 22% and increased subscription revenue by 44% in 150 days.

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“We love using Stay. Our CSM is amazing — I email her all the time, and she’s so helpful. There’s always going to be issues with tech, so it was important to us to have someone who could actually help us with it. That’s the thing I think Recharge just doesn’t care about. They don’t care about small businesses and they don’t give you the time of day if something’s wrong.”
— Kate Morton, Founder, Funk It Wellness

Supercharge Your Subscription & Retention Strategy with Stay AI

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Grinds Brews Up 173% Growth in Subscription Revenue and Higher Retention

Migrated from: Recharge
Industry: Health & Wellness

Subscription Growth by the Numbers

173%
Growth in Monthly Subscription Revenue
120%
Growth in Monthly Recurring Subscription Revenue
22%
Increase in 3rd Order Conversion, via ExperienceEngine

How Grinds’ Fresh Subscriber Experience Boosted Monthly Subscription Revenue by 173% and Increased Three-Month Retention by 22%

 

As of 2021, 5.2 million American adults regularly used smokeless tobacco despite the health risks. Enter Grinds: a caffeinated solution to chewing tobacco. These unique coffee pouches provide an alternative to the physical “chewing” habit, fueling your energy with no tobacco or nicotine.

Strategy

Grinds leveraged Stay’s no-code tools to create a highly engaging subscriber experience, gamifying the subscription process and delivering a better customer journey to boost revenue and retention. Here’s how they made it happen:

Implementing Flexible Bundles Gives Subscribers Control, While Cutting Back on CX Headaches: Stay Ai’s fully customizable bundle builder makes it easy for subscribers to choose specific flavors and quantities, so they can create exactly the product bundle they want each month.

Putting customers in the driver’s seat delivers more value, not just for the opportunity to try new products — it also protects brands’ current AOV and recurring revenue. Plus, every time a customer visits the bundle builder page, they’ll see the subscription’s value propositions to reinforce brand messaging.

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Treating Customers to Surprise & Delight Moments Effortlessly Boosts Retention: Curious about the value of surprise and delight? Grinds is now able to quantify the retention impact of a free gift-with-purchase offer on subscribers’ second orders. After implementing the free gift, the brand’s third-order retention rate increased 22%.

Updated Rich, Personalized Subscriber Communications Drive Engagement and Loyalty: Grinds uses the power of Stay Ai and Klaviyo working together to deliver personalized notifications across the subscriber journey. With the most comprehensive lineup of triggers at their fingertips, it’s easier for the brand to engage with and educate subscribers at strategically important moments.

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1. Onboarding flow: One of the first changes the brand made was to implement a two-email subscription onboarding flow to cut down on the churn that happens after the first order.

2. Order notifications: Each month after that, order notification emails go out to encourage subscribers to customize each order.

The integration between Klaviyo and Stay Ai makes sending these (fully branded, without a line of code) emails a breeze — and it’s even simpler for subscribers. With the quick actions URL builder, they can go straight into the customer portal to easily add or swap flavors anytime they want.

Results

Ultimately, switching to Stay AI has helped Grinds optimize the end-to-end subscriber experience, increasing overall subscription revenue by 48% in six months after migrating from Recharge, and boosting three-month retention rates by 22%.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Obvi’s Free Gift A/B Test Reveals 85% Higher Conversion Rate!

Migrated from: Recharge
Industry: Health & Wellness

How Obvi increased conversion rate by 85% on second subscription orders.

 

Obvi was founded with one objective in mind: to provide the most obvious choice in products and ingredient transparency. Obvi makes a variety of health and nutritional supplements, including Obvi Protein, Obvi Collagen, and Obvi Fat Burner. Many look at Obvi’s Collagenic Fat Burner capsules for weight management due to the proven ingredients in the formula.

Obvi takes pride in understanding their customers and the experiences they want to provide with their products. It’s critical to create the best customer experience to retain your customers. For this reason, they migrated to Stay to help optimize their existing subscription program.

One of the tools the Obvi team was most excited about was the ExperienceEngine and the ability to A/B test gifts and upsells throughout the subscriber journey. The new gifting functionality allows the team to empower customers to gift subscriptions to a special someone. Being able to offer free gifts to your subscribers is a great feature, but it’s not a cost-free perk. The Obvi team needed to first understand the impact of offering gifts at different order numbers to fully utilize this functionality.

We implemented a free gift vs no gift test on order number 2, 3, and 4. By testing this, we found that customers on order number 2 who were aware that they would receive a free gift converted 85% more than customers who did not get offered a free gift. Yes, 85% higher, you read it correctly. This was measured by customers who had an upcoming order date in five days than had a completed order. Meaning, these customers didn’t skip or cancel their next scheduled order.

One of the most common questions we get is: Why did the projected order amount not match at the end of a given month? This is both due to order skipping and order cancellations.
Before we implemented this test, Obvi was seeing about $22,000 a month in loss revenue due to order skips. By offering a free gift on the second order, we were able to reduce the order skips and order cancellation on the second order by 85%.

 

An interesting finding from this test is that the free gift only had a 15% influence on the conversion rate on the third order and had no impact on the fourth. It may seem like a lot of initial effort. But planning and testing your audience is vital before rolling out any changes. Since migrating to Stay, the Obvi team has been able to massively improve their conversion rate, and more accurately predict future sales.

Supercharge Your Subscription & Retention Strategy with Stay AI