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Lifeboost Retains 27% More Subscribers Using Smart Cancellation Flows

Migrated from: Recharge
Industry: Food & Beverage

Subscription Growth by the Numbers

27%
Increase in Subscriber Save Rate (& Rising)
120%
Growth in Add-On Revenue, in 90 Days
35%
Decrease in Overall Customer Churn

When Lifeboost, an eco-friendly, 3rd party tested, and certified organic coffee brand, first migrated to Stay AI, they witnessed a 120% growth in add-on revenue in their first 90 days on the platform.

Since then, their team has continued to innovate, iterate, and expand their subscription program with the help of Stay AI’s churn-busting technology and our predictive churn analysis forecasting with the help of our RetentionEngine™.

Challenges

When Lifeboost first migrated to Stay AI from their previous provider, their goal was to scale their subscription program while also reducing churn.

Understanding the why behind customer churn and subsequently increasing their subscriber save rate were priorities for the team to keep recurring revenue steady and growing. Their previous subscription solution did not offer these capabilities or predictive forecasting. 

To successfully track why and which customers were canceling, what could be done to keep them, and how overall churn was trending over time, Lifeboost turned to Stay AI.

The Solution: RetentionEngine

Using our proprietary RetentionEngine™, merchants can deliver dynamic cancellation surveys to help understand churn and prevent it before it happens. RetentionEngine learns how different customer segments (based on location, acquisition channel, LTV, or product) behave over time and allows you to build dynamic cancel flows that capture insights on why customers are canceling, what rebuttals work best to retain them, and ultimately works to reactivate former customers.

The longer a merchant uses our RetentionEngine, the better the results. Our AI reinforcement learning models optimize based on your historical subscriber data to discover what treatments work best for which customer cohorts. When a brand first implements our RetentionEngine, we start with basic cohort analysis and churn forecasting. Over time, by testing and iterating on new cancellation treatments and split-testing various offer combinations, we optimize each merchant’s strategy to ensure their program is optimizing toward increased LTV.

Strategy

Increase Save Rate with RetentionEngine: When Lifeboost onboarded with Stay, their subscriber save rate hovered around 5%. But as their team worked on iterating and building out their cancellation treatments and worked directly with Stay’s hands-on CSM strategy team, they have witnessed an incredible boost to their save rate to over 27% – a number that continues to rise as our teams work together and optimize their program.

Lifeboost has built out an extensive cancellation treatment library with the help of our RetentionEngine, allowing them to split-test, optimize, and combine their best cancellation rebuttals to a save rate of over 27% and rising.

Advanced Churn Forecasting: The Lifeboost team closely monitors their subscriber save rates using Stay’s Exit Survey Response and SKU-based Churn graphs, which allow them to segment and monitor the churn behavior of new subscribers compared to long-time and previous subscribers. Stay’s advanced subscriber segmentation and cohort analysis allowed the team to learn what works and what doesn’t when it comes to retaining subscribers for more than just one to two order cycles. As a result, the team has been able to reduce churn rates and create sticky subscription offers that are hard to beat.

Stay’s Exit Survey Analysis Provides a Detailed Look at Customer Churn

 

By working closely with our strategy team and a willingness to iterate and test new treatments, Lifeboost has seen incredible results in saving subscribers from churn – and continues to see their save rates increase. With the right strategy, RetentionEngine empowers your brand to create unique cancellation flows and rebuttals and to optimize them in real-time.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Yumwoof Scales Monthly Recurring Subscription Revenue 24% in Just 60 Days on Stay AI

Migrated from: Recharge
Industry: Pet Care

Subscription growth, by the numbers:

24%
Growth in Monthly Subscription Revenue, in 60 Days
35%
Reduction in Monthly Subscriber Churn, in 60 Days
87%
YoY Growth in Monthly Recurring Subscription Revenue

About Yumwoof

Yumwoof is a new kind of dog food brand, on a mission to delivery the highest quality pet food, nutrition support, and meal plans created by holistic veterinary nutritionists. Founder & CEO Jason Lukas and his wife started the company with a goal of completely rethinking dog nutirtion, personalizing pet health to reduce inflammation that causes allergies, digestive issues, and more.

The Brand was facing challenges with their previous solution, Recharge

After using Recharge to manage their subscription program, Jaron and team started to run into challenges with the app, making it difficult to continuously scale their subscription program. The platform’s merchant-side user interface was difficult for the team to navigate, causing team frustration with accessing and actioning on subscription data. Additionally, customers found their self-service portal confusing to work with, negatively impacting the subscriber experience. Yumwoof needed a subscription solution that was easier to use — both for their team members, and their most valuable customers.

 

The Solution: Stay Ai

Jaron came across Stay Ai in early 2022 and found himself impressed with the app’s usability and the team’s forward-thinking innovation. After moving to Stay Ai, his team has been able to massively scale their subscription program. The time lost on wrangling a frustrating app has instead been spent on strategically building a high-performing, customer-loved subscription program.

“Subscriptions are a critical part of our dog food company and the ability to customize our order flows with a trial and provide a good customer experience are really important parts of our business that Stay Ai supports.”

Jaron Lukas
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Label: RetentionEngine.

Reducing subscriber churn with RetentionEngine.

When Yumwoof’s subscribers go to cancel, they’re now met with a smart cancellation survey that collects their cancellation intent reason, and then serves personalized rebuttals. Rebuttals include discounts, the option to change order frequency, and more.

Each rebuttal presented is strategically determined based on RetentionEngine’s robust AI, delivering each customer a response most likely to save them from cancellation. Within just 3 months of implementing RetentionEngine, Yumwoof was able to achieve a 20% subscriber save rate.

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Label: Workflows

Running trial-to-subscription offers, powered by workflows.

Yumwoof has a unique subscriber acquisition offer – new customers a are able to “trial” a smaller-sized (and discounted) pack of pet food that automatically upgrades to subscription. Unless the customer cancels, a workflow built in Stay Ai activates a SKU swap, moving the subscriber from a trial pack to a standard monthly-sized package of pet food. This is a highly effective subscriber acquisition strategy for Yumwoof, and is powered by Stay Ai’s workflows!

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Test the core of your subscription program with Stay AI’s proprietary churn-busting tools.

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Aura Bora Scales Subscription Revenue 207% in 4 Months

Migrated from: Smartrr
Industry: Food & Beverage

Active Subscribers Growth

2x
Active Subscribers Growth
10%
Increase in Recurring Subscription AOV
207%
Subscription Revenue Growth

How Aura Bora Grew Subscriber AOV by 10% and Overall Revenue by 207% After Moving to Stay AI

 

Aura Bora is one of the fastest growing companies in the food & bev space, with a diehard fan base that loves their “weird water” — sparkling water infused with herbs, flowers, and unheard-of flavor combinations like Basil Berry and Elderflower Grapefruit.

Many of these fans drink multiple cans of their favorite water daily, so it’s crucially important for Aura Bora to have a strong and engaging subscription program.

After migrating from Smartrr to Stay Ai, they saw a 10% spike in subscription AOV and a 207% lift in overall subscription revenue.

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Strategy

1: Great Gifts Every 5th Order with ExperienceEngine

Aura Bora loves keeping their customers 1) happy and 2) on their toes. One way they do this is with surprise & delight gifts on every 5th subscription order. This promo leads to brand loyalty through happier subscribers, longer retention rates, lower churn, and more brand awareness through more of their merch being out in the wild. They send fun things like bandanas, koozies, and more. In addition to driving increased retention, it’s also a great perk to drive increased subscription acquisition.

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2. Adding Klaviyo Quick Actions to Emails

A key part of Aura Bora’s strategy centers around dropping inventive LTOs every other month – new flavors that only last for a few weeks. They’ll then build hype for these flavors and sell them out fully via email and SMS. It’s crucial that Aura Bora’s most important customer segment, their subscribers, are easily able to try these new flavors. With this in mind, the LTO announcement emails they send to subscribers have “Add it to your upcoming order” CTAs that allow subscribers to quickly add the new LTO to their next box with just a click, rather than going through the whole checkout process. They also slate these buttons into their “upcoming order” transactional emails, again reminding subscribers about the new flavor that is currently available and letting them quickly add it. These tactics help them see major bumps in subscriber AOV come LTO season.

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3: Implementing RetentionEngine Cancel Flows

Aura Bora also uses Stay Ai’s proprietary Retention Engine to survey churned customers and get deeper insights into cancellation reasons such as “too much product”, “too expensive”, etc. Based on their responses, RetentionEngine can then utilize smart reactivation tactics to deploy personalized winback strategies to churned customers, rather than a one size fits all approach. By following up proactively and with the right approach, they’re able to reactivate churned customers and grow recurring revenue even further.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Buoy’s Revenue Soars Over 200% in 90 Days After Switching to Stay AI

Migrated from: Smartrr
Industry: Health & Wellness
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Subscription Growth by the Numbers

212%
Increase in total subscription revenue, in 90 days
4.5x
Increase in first-time subscription revenue, in 90 days
24%
Decrease in subscriber churn, in 90 days

Founded by three long-time friends — COO Cole Puchi, CEO Daniel Schindler, and CMO Eddie Zelenak — Buoy was built to improve hydration. Unlike other electrolyte products laden with sugars, sweeteners and artificial ingredients, Buoy offers healthy hydration supplements with a neutral flavor profile, making them suitable to add into literally any kind of beverage (even your cocktail or beer!).

How Buoy Increased First-Time Subscription Revenue by 4.5x While Decreasing Churn

 

Challenges

After debuting on Amazon in 2019 and seeing strong subscriber growth, the team began building  their DTC presence. Cole said, “We thought, if we’re seeing this kind of success on Amazon, imagine what we could do if we could actually market to them, upsell them, and build relationships.” After trying a few other subscription apps and finding them lacking the sophisticated retention tools the Buoy team really needed, they started to look for a stronger solution.

The Solution: Stay AI

As CMO, Eddie started looking for the most innovative subscription apps, with the best features for retention and promotions, that could take their business to the next level — and found Stay AI. “There’s a lot of retention features in there that a lot of other apps don’t have or don’t prioritize,” Eddie mentioned. With the right technology in place, they were able to really focus on growing subscribers and building the right experience for their brand.

“Being on the cutting edge in terms of the things we can do to help retain customers is highly important to us, and we found that with Stay AI.”

Cole Puchi, Co-Founder & COO, Buoy
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Strategy

Check out some of the strategies that have supported Buoy’s massive subscription program growth since switching to Stay Ai.

Delivering a self-service home base with the customer portalBuoy’s explosive growth over the past 18 months — from just a couple hundred subscribers to over 7,000 — could have put a ton of pressure on their small internal team. But not with Stay Ai’s easy-to-use customer portal: “It’s huge for us to have a self-service tool that makes it easy for people to manage their own subscriptions. It takes a huge amount of work off the people on our team handling customer service requests,” Cole said.

 

Saving more subscribers with RetentionEngine cancel surveys and rebuttals: The Buoy team recently deployed their cancellation survey and follow-up treatments using Stay’s RetentionEngine. It’s only been live for a month or so, but they’ve already saved thousands in MRR with strong offers and thoughtful flow design.

 

Maximizing marketing efficiency with easy-to-understand reportingWhen you treat subscription like a performance channel, analytics and reporting become all the more critical. “We live in that dashboard,” Cole told us. Since beginning to focus on paid media for subscriber acquisition, they use cohort performance metrics to see what’s working and what’s not. “We’re looking at the different cohorts each month to see how sticky they are, and trying to optimize for the stickiest customers possible.”

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“Working with Stay is like working with an extension of our own team, not just inputting a support ticket and waiting to hear back from an unknown person on the other side of the email. […] Scaling with Stay has been very easy, and we believe that continuing to scale far beyond where we are now will be possible with this team, and that’s really huge.”

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Psychedelic Water Sees 14% Subscription Save Rate Despite Limited Inventory with RetentionEngine

Migrated from: Recharge
Industry: Food & Beverage
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Subscription Growth by the Numbers

14%
Subscription Save Rate, Since Switching to Stay
11%
Growth in Monthly Recurring Subscription Revenue, in 90 Days
8%
Growth in Subscription Cart Revenue, in 90 Days

How Psychedelic Water Leverages RetentionEngine to Save More Customers, Despite Inventory Challenges

 

Launched in 2021, Psychedelic Water is a mood-boosting, non-alcoholic herbal supplement enriched with kava root, turnera diffusa leaf, and green tea leaf extract. The brand, whose subscription programs across DTC and Amazon make up about half of their business, has a mission to share the “psychedelic” state of mind.

Challenges

CTO Matt Warren is one member of the very lean, five-person team behind Psychedelic Water — so as you can imagine, he wears a lot of different hats every day. That’s one of the reasons he started feeling frustrated with their previous subscription management app. When you have a thousand things to do, you need to be able to make decisions fast, but their previous provider’s analytics just weren’t cutting it. That, says Matt, is the biggest reason he started to look for alternatives.

“Our previous provider’s analytics were unbearably slow to load, and getting information out of it was pretty difficult.”
– Matt Warren, CTO, Psychedelic Water

The Solution: Stay Ai

After a full evaluation, Matt moved the brand from their previous app to Stay Ai, where he’s been better able to gain insights from the analytics and reporting – especially by making use of RetentionEngine’s cancellation surveys and flows.

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“Stay Ai’s dashboards load fast and the information displayed is easy to understand at a glance. I’m happy with how it looks and we get insights there. It’s definitely better than what we were using before!”

Matt warren Chief Technology Officer, Psychedelic Water

Strategy

Here are some of the groovy strategies Psychedelic Water has implemented to decrease subscriber churn and grow subscriber revenue, despite stock-related headwinds.

Enhancing Analytics and Reporting with Visibility into Subscriber Cancellation Reasons: In addition to all the metrics you’d expect (subscriber count, performance by SKU, etc.), Matt is getting some of the most usage out of RetentionEngine’s cancellation survey analytics to determine just why subscribers are canceling. “That’s been directing a lot of our efforts behind the scenes,” he said. While price-related cancellations were expected, Matt was surprised to learn that another frequently cited cancel reason was ‘too much product’

“That led us to focus some of our post-purchase messaging around how to use the product,” Matt said. “When to consume it, or recipe ideas — basically just giving people more reasons to consume it and more ideas for better enjoyment.”

Reducing Churn with RetentionEngine Cancel Flows: With RetentionEngine’s automated cancel flows, churning customers receive a last-chance offer based on their cancelation reason. Psychedelic Water is now saving more than 8 percent of churning customers despite their currently limited inventory.

“The thing we found most valuable — that I wasn’t really expecting — was the cancellation survey, both on saving those cancellations and also on just feedback around why people are canceling. That’s been directing a lot of our efforts behind the scenes.”
– Matt Warren, CTO, Psychedelic Water

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Aura Bora Sees Massive 128% Growth in Monthly Recurring Subscription Revenue by Switching to Stay AI

Migrated from: Smartrr
Industry: Food & Beverage
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Subscription Growth by the Numbers

109%
Growth in Monthly Subscription Cart Revenue, Since Switching to Stay
128%
Growth in Monthly Recurring Subscription Revenue, Since Switching to Stay
107%
Growth in 2023 QoQ First-Time Subscription Revenue

Since Moving to Stay in 2022, Aura Bora Has Scaled their Subscription Program to the Moon

 

Aura Bora is taking the food and beverage world by storm, winning the hearts of their consumers with their innovative sparkling water flavors. A standout player in the F & B space, the brand’s loyal advocates affectionately call their drinks “weird water”. Their playful and adventurous flavor combinations encourage consumers to try flavor combinations outside of their normal routine, as Aura Bora’s best sellers are infused with herbs, flowers, and a slew of other natural ingredients. Needless to say, the brand offers an unforgettable taste experience you won’t find anywhere else, featuring flavors like Basil Berry and Elderflower Grapefruit.

With such whimsical web experiences, product packaging, and digital communications, it’s no surprise that Aura Bora strives to offer a unique brand experience for their customers. Since moving their subscription program to Stay, the Aura Bora team has taken this to the next level – redefining what a delightful subscription program looks like.

Challenges

Aura Bora offers their beverages both in retail and via DTC. In 2022, they had their eye on expanding their ecommerce sales, and given the economics of shipping beverages, they knew a thriving subscription program would be critical for efficient scale. The team was looking for a subscription provider that could offer the level of customization critical to maintaining brand integrity, all while delighting their enormous customer base of thousands of customers, many of which who drink multiple cans of Aura Bora per day.

Aura Bora’s previous subscription provider just wasn’t cutting it. They lacked the ability to offer flexible subscription options for customers, the brand’s access to subscription analytics was poor, and the prior provider’s customer support team left much to be desired. They also were feeling the pain of churn, with no simple way to win back customers in their subscription cancellation flow. Ultimately, they were stuck with what felt like a “set it and forget it” subscription program – and the Aura Bora team was looking for an performance recurring revenue channel they could optimize.

The Solution: Stay AI

Aura Bora came to Stay because they wanted to infuse (no pun intended) the brand’s whimsy and playfulness into their subscription program. Stay offered the team the ability to delight subscribers with gifted surprises, exclusive offers, and a customer portal that makes subscription management just plain fun. In addition to the customer benefits, Stay’s feature set helped Aura Bora achieve key business goals – like boosting subscriber LTV, reducing subscriber churn, and more.

4 Months After Moving to Stay Ai, the Aura Bora Team Saw:

2x
Growth in Active Subscribers
10%
Growth in Recurring Subscription AOV
207%
Growth in Subscription Revenue

1 Year After Moving to Stay, Here’s How Aura Bora’s Subscription Performance Stacks Up:

109%
Increase in Monthly Subscription Cart Revenue
24%
Increase in Monthly First-Time Subscription Revenue
126%
Increase in Monthly Recurring Subscription Revenue
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And all this said, Aura Bora’s subscription program has only continued to scale. Here are some of the strategies the Aura Bora team has implemented since moving to Stay Ai:

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Label: Strategy

Delighting Subscribers with Gifts via Stay Ai’s ExperienceEngine: With Stay, Aura Bora is able to implement surprise & delight gifts for subscribers, like bandanas, koozies, stickers, and more. After analyzing the data, they’ve determined that offering a freebie on every 5th subscription order has been a massive win for boosting brand loyalty – as demonstrated by Aura Bora’s increase in subscription retention rates and decrease in subscriber churn.

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The team also highlights these freebies as a means to drive subscription acquisition, along with their additional subscription perks like free shipping, exclusive discounts, early access to new flavor drops, and more. With ExperienceEngine, Aura Bora is able to easily set up these unique offerings, no dev support required.

 

Boosting AOV by Implementing Klaviyo Quick Actions for Limited-Time Offers: A core component of Aura Bora’s revenue strategy hinges on their limited-time offers, as they launch new limited flavors on a monthly basis. The brand’s fervent fans flock to buy the drops, leading to massive spikes in revenue. Because these flavors are limited in supply, it’s critical that Aura Bora’s most loyal customers – their subscribers – are given a frictionless offer to add these SKUs to their upcoming orders.

With this in mind, Aura Bora sends subscribers LTO announcement emails with “Add It To Your Upcoming Order” CTAs. These buttons allow customers to add the SKU to their next order with one-click, rather than going through the whole checkout process. They also slate these buttons into their “upcoming order” transactional emails. These CTAs boost subscriber AOV by $4+ during LTO promo periods.

 

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Combating Subscriber Churn with RetentionEngine: Aura Bora uses RetentionEngine to gather data via customer cancellation surveys, and automatically win-back customers without CX intervention. When subscribers go to cancel, they’re offered a menu of cancellation reasons, such as “I have too much product” or “This is too expensive.” Based on their responses, RetentionEngine’s AI powered smart reactivation tactics deploy personalized winback strategies, rather than applying a one size fits all approach. With RetentionEngine, Aura Bora’s subscription save rate is as high as 16%.

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Gleefull’s Subscription Revenue Soars 81% Within 60 Days of Switching to Stay AI

Migrated from: Recharge
Industry: Health & Wellness
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Subscription Growth by the Numbers

63%
Growth in Subscription Cart Revenue, within 60 Days
81%
Growth in First-Time Subscription Revenue, within 60 Days
50%
Growth in Recurring Subscription Revenue, within 120 Days

How Stay Helps Gleefull Scale, Save More Subscriptions, and Engage Customers Like Never Before

 

Gleefull specializes in menopausal and hormonal health for women over 40. The brand’s founder, a female naturopathic specialist, had a mission to create a brand with products that actually worked by focusing on deliverability and bioavailability of supplements in the body. Founded less than a year ago, the brand has seen outstanding growth, fueled in part by a subscription program they debuted shortly after launching.

Challenges

After several months of managing their new subscription program with their previous provider, the Gleefull team started to feel some pain. They noticed more and more the lack of usability — on both the merchant and the customer side — getting in the way. Battling buggy and difficult-to-read analytics, Gleefull’s Co-Founder, Mike, reached out to support. Unfortunately, the team quickly found their support experience was lacking as well.

“We had a pretty bad experience with support on our previous platform. When we had a support call, our rep just ignored everything I said and tried to upsell me to a higher tier program.”
– Mike Zhang, Co-Founder & CEO, Gleefull

 

The Solution: Stay AI

After hearing about how another health & wellness brand solved similar challenges after moving to Stay, the Gleefull team decided it was time to learn more. Since making the switch in April 2023, the team has been much happier with the experience and is seeing the results of improved program performance. It’s also been much easier for the team to pull the data they need to make the right business decisions moving forward.

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“Stay has been really working out for us. Even before going in and making a bunch more nuanced changes, at baseline, it’s performing so much better. […] Just starting out with all the best practices from Stay has been such a big upgrade. I feel like we still have a lot of areas we can improve, and I’m excited about that because there are so many things we can test.”

Marissa Asperjan Founder & COO, Gleefull

Strategy

Here are just a few of the strategies the Gleefull team has implemented to achieve such massive subscription program growth:

Increasing Customer Engagement with a User-Friendly Portal: With Stay, Gleefull’s customer portal isn’t just easier to sign into and use — it offers a lot more options for cross-sells, upsells, and actions other than cancellation (skip, swap, delay, etc.). And customers are using it, too. Thanks to a merchant dashboard that surfaces the right information at your fingertips, the team can see how much all of these different interactions are used. “The interface in terms of what the customer sees is a lot more user friendly, and from the metrics we can tell that they’re taking advantage of all their different options.” Marissa said.

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Optimizing Subscription Offerings Based on Stay Ai’s Easy-to-Digest Analytics: With their prior provider, digging in to subscription analytics was a hassle – slow to load, at times inaccurate, and sometimes even required emailing the provider’s support team directly to access the metrics they needed. With Stay, Marissa & Mike are able to quickly access the metrics the matter most, and action on their data with ease.

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Saving More Subscriptions with RetentionEngine’s Cancel Flows: The Gleefull team can now easily find out just why subscribers are looking to cancel, then deliver tailored responses or offers to get them to stay. For example, if a subscriber responds that they’re canceling because “the product doesn’t work,” they get a message prompting them to swap products or even contact customer support.

“Stay has been really working out for us; even before going in and making a bunch more nuanced changes, at baseline it’s performing so much better.”
– Marissa Asperjan, Founder & COO, Gleefull

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Supercharge Your Subscription & Retention Strategy with Stay AI

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Flock’s Improved Customer Experience with Stay AI Boosts Subscription Revenue by 28%

Migrated from: Recharge
Industry: Food & Beverage
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Subscription Growth by the Numbers

28%
Growth in QoQ Recurring Subscription Revenue
27%
Growth in QoQ Add-On Revenue
19%
QoQ Growth in Active Subscribers

How Stay AI Helps Flock Deliver Their Customers a Friendlier, More Intuitive Subscription Experience

 

Flock Foods was created to fill a need in the market for convenient, nutrient-rich snacks that fit into a low-carb, high-protein diet. Their original product, chicken chips are made from 100% real chicken skins and come in a variety of flavors. They’ve now expanded into an entire snack line, including pork curls and biltong air dried beef snacks.

Challenges

Flock’s prior subscription management platform took care of the basics, but over time the team noticed there were a lot of things that it couldn’t do — like cross-selling and upselling. Plus, the customer experience wasn’t great, and was taking up a lot of the CX team’s time. Customers couldn’t navigate the portal or reliably complete simple actions like updating billing information or even finding the products they were subscribed to.

 

The Solution: Stay AI

Emmet first discovered Stay AI after one of the founders reached out to him. The team switched over to Stay in the summer of 2022, and now they’re working on building out an even more robust subscription program than ever before.

“I just felt like Gina [Perrelli, Stay AI’s Co-Founder & CEO] and team knew what they were talking about. They knew exactly the pain points we were having with our prior platform, so it felt like we were in good hands. We trusted that what they were building was better, and it would be in the best interest of the brand to switch.”
— Emmet Kulka, Head of Special Projects, Flock

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“We knew we weren’t capturing as much value as we could from our subscribers. It was a group of people that loved our product, but we weren’t engaging with them or offering them anything beyond the subscription. And when we had a new product launch, we typically didn’t even market that to subscribers because we didn’t want them to cancel their subscription in favor of just doing a one-off.

Emmet Kulka Head of Special Projects, Flock Foods

Strategy

30% quarter-over-quarter growth is nothing short of a feat. Here are some of the strategies the Flock team implemented with Stay Ai to make it happen:

Driving Subscription Sign-ups with Email Upsells and Promotions: The team used Klaviyo to send subscription upsell emails to customers who have purchased twice or more. They’ve also run successful promotions with a 20% off incentive and promise of a free gift on order three.

Saving Customers from Churning with Flexible Subscription Management & RetentionEngine: Emmet and Serena are using RetentionEngine to deflect cancellations with special offers. Plus, Stay’s easy-to-use customer portal makes it easier for customers to manage their own subscriptions, giving them more options aside from cancellation and reducing CX tickets around subscription management.

Increasing Customer Engagement with the Brand’s Product Catalog: It used to be a big challenge for customers to try new flavors, because Flock’s subscription program didn’t support easy add-ons or flavor swapping. With Stay, they got a more flexible experience that made it easy to try other SKUs without impacting their current subscription. “It was a miss that people who loved our product the most and were subscribed didn’t have a chance to try our new stuff, but now it’s super easy,” said Emmet.

“RetentionEngine is a game changer as a quick touchpoint with a person who’s about to cancel. It’s so much easier to have them stay on at that point than it is to have them cancel and resubscribe.”
— Emmet Kulka, Head of Special Projects, Flock Foods

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“We always like to use the best in class in our tech stack, and we realized Stay was going to be the best-in-class subscription platform. Putting the subscription page out there for Flock customers, we knew that it would be something our brand could really feel proud of. We trusted that it would do what we wanted it to do.”

Serena Xue Strategy & Operations Associate, Flock Foods
Supercharge Your Subscription & Retention Strategy with Stay AI
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Flewd Keeps Subscribers In the Loop with Stay AI’s Rich Klaviyo Integration

Migrated from: Recharge
Industry: Beauty & Personal Care
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Learn How Flewd Uses Stay Ai’s Deep Klaviyo Integration to Connect with Their Subscribers

Flewd is revolutionizing the stress care industry – and their ever-growing, fervent subscription base backs that up with the data. The brand specializes in stress-making soaks, and with such a dedicated consumer base, their team knows just how critical it is to keep customers in the know at every touchpoint.

Strategy

The Upcoming Order email is a key communication for any subscription brand. After migrating to Stay Ai, Flewd dug in to the robust Stay Ai x Klaviyo integration to get unlock deeper insights and further customize these emails.

The Flewd team kicked off their project with a clear vision for optimization. First, they wanted to know just how many subscribers were opening & clicking received upcoming order emails. Next, they wanted to run targeted A/B tests on elements such as subject lines and one-time order messaging within the emails, to see how they could boost performance.

Results

Flewd Used Stay Ai’s Drag-and-Drop Email Builder to Deliver Beautiful and Customer-Loved Emails

Stay’s integration with Klaviyo allowed the brand to craft stunning, value-rich emails. The refined Upcoming Order emails highlight exactly which product(s) customers are to receive in their upcoming shipment, and allow customers to make any adjustments to their order prior to shipment with Klaviyo Quick Actions. Stay’s dynamic block builder easily pulls in desires subscription information, making it easier than ever to create personalized and informative subscription emails.

Flewd-Emails

The Stay x Klaviyo Integration Allowed Flewd to Review Their Tests & Further Optimize Their Flows

With Klaviyo analytics, the Flewd team was able to quantifiably measure the impact of their tests, and optimize accordingly. After making gains with the Upcoming Order Emails, the team further leveraged the integration’s industry-leading trigger options to send personalized emails for a variety of additional circumstances, such as welcome emails for new subscribers, post-cancel winback emails, and check in emails for customers with multiple order skips.

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