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A Pup Above Grows Subscription Revenue 53% In 30 Days

Migrated from: Smartrr
Industry: Pet
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Subscription Growth by the Numbers

53%
Increase in Subscription Revenue, in 30 Days
59%
Growth in Subscription Cart Revenue, in 60 Days
95%
Growth in New Subscriber Revenue, in 90 Days

A Pup Above Scales Subscription Revenue 53% in 30 Days with Stay AI’s Bundle Builder and Branded Customer Communications

 

A Pup Above is committed to helping their customers take the best care of their pets, with 100% human grade dog food that boasts 50% more protein than the competition. They place a strong emphasis on protecting the company’s brand and customer experience, understanding that in today’s competitive market, a positive customer experience is crucial in retaining customers and growing the business.

Challenges

The APA team was seeking a subscription solution that offering better customer and merchant portals, stronger analytics, and better bundle functionality. As a result, they migrated from Smartrr and chose Stay Ai as their new subscription provider.

The Solution: Stay AI

By switching to Stay AI, the A Pup Above team was able to achieve all of their objectives and create a more seamless and personalized subscription experience for their customers. Since their migration, A Pup Above has deployed a gamified bundle builder, a beautiful customer portal, and engaging emails to make the customer journey more interactive and enjoyable. With Stay AI, they have seen an increase in revenue and customer satisfaction – all while reducing churn.

Strategy

Here are some of the strategies A Pup Above implemented to achieve such monumental growth just 30 days after moving to Stay:

Implementing Stay AI’s Custom Bundle Builder: Prior to migrating, the team wasn’t able to set up new bundles easily — it was a massive hassle without access to major development resources. Stay Ai gave them the functionality they needed, without requiring additional development resources.

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The new functionality allowed customers to create personalized boxes with only the products their dogs love, cutting down churn and increasing retention as customers received a more engaging, gamified shopping experience. This led to a high average order value, protecting overall recurring revenue. Additionally, the bundle builder helped reduce first-time subscription churn by offering more value, a better experience, and exactly what customers wanted.

Enhancing the Customer Experience with Branded Emails & Stay AI’s No-Code Customer Portal: A Pup Above leveraged their inventive and colorful branding and dog-emotive imagery to communicate the value of the bundle builder through customer portals and native communications. They built beautiful transactional emails for every subscriber touchpoint with the easy drag-and-drop editor.

The previous code-based emails on Smartrr were not easy to update or make appealing, but with Stay Ai, A Pup Above achieved higher engagement from subscribers and used their powerful pet imagery based branding to make subscribers feel more affinity to the brand.

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They also used in-banner ads to push new products and the bundle builder, which led to an increase in add-ons, bumping up overall subscription revenue, and an increase in subscriptions to the new product following the banner ad placement. Subscribers would log in to their portal and then become aware of any new products or launches, and were then able to add it to their order with just a click.

Results

By providing an on-brand customer experience for both subscribers and potential subscribers through a bundle builder and integrated customer communications, A Pup Above saw a 53% increase in subscription revenue 30 days post bundle-builder implementation. Stay Ai’s seamless functionality and A Pup Above’s inventive and colorful branding combined to create a personalized and engaging customer journey that led to a significant boost in revenue.

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HOP WTR Cuts Churn by 40% with Stay AI’s Flexible Bundles

Migrated from: Recharge
Industry: Food & Beverage
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Subscription Growth by the Numbers

40%
Reduction in Churn
10%
Boost in Subscriber Save Rate
36%
Growth in Monthly Recurring Subscription Revenue

How Giving Customers More Flexibility and Control Reduced HOP WTR’s Churn by 40%

 

HOP WTR founders Jordan and Nick always loved the ritual of kicking back with a cold, hoppy beverage. Knowing they needed to be at their best both personally and professionally, they came up with an idea: a brew that was still hoppy — but booze free. HOP WTR is a non-alcoholic, sparkling hop water that includes a proprietary blend of stress-busting hops, adaptogens, and nootropics. It’s now available online and in thousands of stores across the U.S.

Challenges

HOP WTR had a long-standing subscription program with another platform, but Brad and Ryan felt their prior provider had gotten complacent when it came to new features and releases — the kind that Stay was already building. For example, the team had been looking at some creative bundling strategies but was unable to implement them because of the level of development work it would require. They needed more flexibility, and a more forward-thinking partner.

 

The Solution: Stay AI

The HOP WTR team found Stay to have the forward-looking approach to innovation they were looking for, including an advanced bundling solution out of the box. After discovering all of the other features available on the platform, like the ExperienceEngineRetentionEngine, and the ease of use of the analytics, moving to Stay was a no-brainer.

“Our data showed that the vast majority of our subscriptions were either the Mixed Pack, or a Month Supply, which is a 36-pack. Our goal was to offer a more customizable kind of mix pack, which is a Month Supply, but now they actually mix and match products. We wanted to give more flexibility for people who wanted to buy in bulk and get that price saving, but also offer them more customization opportunities. We were really looking at what that more flexible bundle product would do to move the needle in terms of churn, and at least the initial results are looking pretty strong.”’
— Brad Nogle, Head of Ecommerce, HOP WTR

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“There were a lot of features that Stay was thinking about that [our prior provider] hadn’t really developed or been thinking about yet. I think they had for a long time been the only player in the game, which I feel like made them a little bit complacent, and they just weren’t advancing their products as much as we liked.”

Brad Nogle Head of Ecommerce, HOP WTR

Strategy

HOP WTR’s churn reduction is nothing short of incredibly impressive. Here are a few of the strategies they implemented to make it happen:

Slashing Churn with Advanced Bundles and Retention Strategies: Brad knows that their customers typically start with a variety pack to find their favorites, then mix and match after that. With Stay’s advanced bundling capabilities, HOP WTR subscribers have the flexibility to get exactly what they want — and it’s having a significant impact on churn rates. For customers that still do click the cancel button, they’re using RetentionEngine to send surveys and automate cancellation treatments, which has brought their save rate up to 10%. They also pass that information back to Klaviyo to customize future win-back messages based on cancellation reasons.

Engaging Customers with Promotions, Gifts, and Easy-to-Manage Subscriptions: Since switching to Stay, HOP WTR has seen a lot of success in improving engagement and reducing churn by prompting customers to manage their subscription and swap flavors. They use Stay’s Klaviyo integration and Quick Actions to send notification messages with easy links to the customer portal and one-click upsells. Up next, they’re planning a loyalty program that will send gifts to customers on order X and plan to optimize the program using built-in A/B testing.

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“We saw the key transition point was around 120 days, so we’re trying to build a welcome packed and some free gifts into ExperienceEngine up to that point, and we’re going to A/B test that to see how impactful it is at reducing churn”
— Brad Nogle, Head of Ecommerce, HOP WTR

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Grinds Brews Up 173% Growth in Subscription Revenue and Higher Retention

Migrated from: Recharge
Industry: Health & Wellness

Subscription Growth by the Numbers

173%
Growth in Monthly Subscription Revenue
120%
Growth in Monthly Recurring Subscription Revenue
22%
Increase in 3rd Order Conversion, via ExperienceEngine

How Grinds’ Fresh Subscriber Experience Boosted Monthly Subscription Revenue by 173% and Increased Three-Month Retention by 22%

 

As of 2021, 5.2 million American adults regularly used smokeless tobacco despite the health risks. Enter Grinds: a caffeinated solution to chewing tobacco. These unique coffee pouches provide an alternative to the physical “chewing” habit, fueling your energy with no tobacco or nicotine.

Strategy

Grinds leveraged Stay’s no-code tools to create a highly engaging subscriber experience, gamifying the subscription process and delivering a better customer journey to boost revenue and retention. Here’s how they made it happen:

Implementing Flexible Bundles Gives Subscribers Control, While Cutting Back on CX Headaches: Stay Ai’s fully customizable bundle builder makes it easy for subscribers to choose specific flavors and quantities, so they can create exactly the product bundle they want each month.

Putting customers in the driver’s seat delivers more value, not just for the opportunity to try new products — it also protects brands’ current AOV and recurring revenue. Plus, every time a customer visits the bundle builder page, they’ll see the subscription’s value propositions to reinforce brand messaging.

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Treating Customers to Surprise & Delight Moments Effortlessly Boosts Retention: Curious about the value of surprise and delight? Grinds is now able to quantify the retention impact of a free gift-with-purchase offer on subscribers’ second orders. After implementing the free gift, the brand’s third-order retention rate increased 22%.

Updated Rich, Personalized Subscriber Communications Drive Engagement and Loyalty: Grinds uses the power of Stay Ai and Klaviyo working together to deliver personalized notifications across the subscriber journey. With the most comprehensive lineup of triggers at their fingertips, it’s easier for the brand to engage with and educate subscribers at strategically important moments.

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1. Onboarding flow: One of the first changes the brand made was to implement a two-email subscription onboarding flow to cut down on the churn that happens after the first order.

2. Order notifications: Each month after that, order notification emails go out to encourage subscribers to customize each order.

The integration between Klaviyo and Stay Ai makes sending these (fully branded, without a line of code) emails a breeze — and it’s even simpler for subscribers. With the quick actions URL builder, they can go straight into the customer portal to easily add or swap flavors anytime they want.

Results

Ultimately, switching to Stay AI has helped Grinds optimize the end-to-end subscriber experience, increasing overall subscription revenue by 48% in six months after migrating from Recharge, and boosting three-month retention rates by 22%.

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