Migration Made Easy – Happy Viking’s White Glove Shift to Stay Ai
Alexa Kilroy
Happy Viking aims to build a plant based lifestyle for all. Founded by tennis superstar Venus Williams, their lineup of superfood powders and protein shakes are crafted using the key ingredients that powered her meteoric rise to the top of the tennis charts. Consistency is key when it comes to a nutritionally sound lifestyle – that’s why making the most of their subscription program is core to Happy Viking’s brand strategy.
Challenges
Happy Viking saw the same issues with their old subscription provider that thousands of brands across the globe struggle with daily – limited customer portal functionality, confusing analytics dashboards, and more. Even worse, they were lacking the platform and dedicated account support they needed to run a thriving subscription program.
Solution
After scoping the market, Happy Viking chose Stay Ai, confident it would resolve their prior frustrations. They knew migrating to Stay would provide the enhanced support they were looking for, as speedy technical support and the assignment of a dedicated CSM meant direct access to the folks necessary for ongoing optimization and long-term subscription success.
Results
The Happy Viking Team wanted to switch their subscribers over ASAP, and worked hand in hand with Stay Ai to complete their migration in just a few days. The Stay implemented custom subscription buy boxes onto the Happy Viking website, as well as creating a fully branded customer portal for the brand’s subscribers.
Swift Subscription Rollover, with Custom Buy Boxes & a Fully-Branded Customer Portal: After a few days of development setup, Stay’s team rolled over Happy Viking’s subscribers – in under 3 hours. The Stay team also wrote script to consolidate all subscriptions, so if any customers had multiple subscriptions, they would register together within each customer’s unique portal. In addition to simplifying things from the customer’s end, this meant much easier analysis and management for the Happy Viking team.
A Stunning and Accessible New Merchant Portal: Happy Viking also loves their new best-in-class merchant portal, offering a lightning-fast UX designed to make things easy for their CX team to manage subscriptions and rapidly adjust subscriptions as needed. Their marketing and leadership teams were also thankful for the unparalleled analytics. Data visualizations from other providers took minutes to load, often showed incorrect data, and were generally tricky to navigate. Stay Ai’s dashboard was major upgrade, providing easily digestible, holistic, and actionable metrics and graphs.
Working in tandem with the Stay Ai team allowed Happy Viking to sit back and relax, while revamping their subscription program in just days. White Glove migration means migration isn’t scary – it means Stay takes care of the hard work, while brands like Happy Viking can focus on helping their customers live their best lives.
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