Perfect Snacks Polishes Subscription Program for 45% Growth
Alexa Kilroy
Subscription Growth by the Numbers
Total Subscription Growth Since Moving to Stay
Growth in 2023 QoQ Add-On Revenue
Decrease in 2023 QoQ Churn
Perfect Snacks Scales Subscription Growth & Cuts Churn with Stay Ai
Perfect Snacks was conceived by the health-food loving parents of 13 children, so they know a little bit about the importance of having a healthy snack around. Their subscription program is an important part of their business, helping other busy parents keep their homes stocked for an easy, healthy snack time
Challenges
Run by busy parents, for busy parents, the team at Perfect Snacks was looking for an easier to use subscription management solution – not only for their team, but for their customers as well. The team came across Stay Ai, and found the fit they were looking for.
Strategy
Here’s how Stay’s advanced, out-of-the-box features helped grow their subscription program by 45% after switching, while continuing to decrease churn 5% quarter-over-quarter.
Reducing Churn with Personalized Experiences by Cancellation Reason: Leveraging Stay Ai’s RetentionEngine gives Perfect Snacks valuable insight into the reasons behind customer churn, enabling them to take appropriate and tailored actions to address each customer’s specific concerns.
RetentionEngine’s customizable cancellation surveys give Perfect Snacks a comprehensive view of the biggest reasons customers were churning — from a preference for in-store purchases, to confusion with product offerings, to price sensitivity and more.
Armed with those insights, the brand created targeted strategies to tackle each churn reason effectively. Instead of applying a one-size-fits-all approach, Perfect Snacks personalized their follow-up actions, engaging customers based on their unique churn reasons and preferences. This tailored approach has resulted in increased subscription reactivations and a substantial reduction in churn.
Making Flavor Swaps and Add-ons Easy to Cut Churn and Boost AOV: Perfect Snacks is constantly introducing new flavors. Stay Ai’s intuitive customer portal and interactive SMS chatbot make it easy for them to offer customers an opportunity to swap flavors within their existing subscriptions, saving subscribers who might be experiencing flavor fatigue.
Enabling customers to easily try new flavors also contributes to higher average order value (AOV). Customers who try and enjoy multiple flavors are more likely to subscribe to multiple flavors simultaneously, leading to a boost in overall order value.
Promoting those flavors is easy through the add-on carousel in the customer portal and via SMS chatbot. Plus, from the customer portal, subscribers can see how much they would save on a product if they subscribe to it, instead of just a one-time add-on.
Integrating with Klaviyo and Attentive to Communicate with Customers at the Right Time: Leveraging a strong integration with Klaviyo and Attentive, Perfect Snacks uses a robust trigger list to send the right messages to subscribers at the right time.
The team started with a comprehensive subscription onboarding flow that emphasizes subscriber benefits and perks, to educate customers on the value of the subscription. This, along with the flexibility of the subscription program and benefits — like free shipping, percentage discounts, easy swaps and modifications, etc. — helps to reduce churn and keep customers longer.
Whether you’re a busy parent or just busy, keeping healthy, grab-and-go snacks on hand can be a challenge. With Stay Ai, Perfect Snacks helps their subscribers stay stocked up — easier than ever. That ease of use, also enabling greater variety, has helped the brand grow their subscription program by 45% since migrating from their legacy provider.
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